Raw Report - Trends in active lifestyle

Raw Report 1

Nowness

Health in focus among Swedes

Källa: Svenskarna och internet, av .se, mars 2015

The Internet was the most frequently used option when respondents

researched outdoor and sports-related products (almost 70 percent of respondents used it “frequently” or “always”) - Global Survey of online shopping

“If I’m buying something online I usually know what I want, and when I find it I want to be out of there and back to my life as quickly as possible.”

CONTENT (IS)

KING

WHAT IS YOUR

ECO SYSTEM?

MINDFUL(L)NESS

OUTDOOR KEEPS GROWING…

NATUREAS A GYM

URBANISATIONOF OUTDOOR TRANING

SHARING THE SOCIAL LANDSCAPE

THE WHOLE FAMILY

PERSONALIZATION OF BRANDS

EVEN THE PLAYERS PLAY

The Patient as a Consumer of Health & Care

SPORT &LUXURY

LUXURY DRIVES THE MARKET

STREET x SPORTS

LUXURY DRIVES THE MARKET

DESTINATIONS TO

INSPIRE

EXPERIENCE YOURSELF

BLEISURE during silence

HYBRID FOOD

SHOP AND

SWEAT

EXTREME IS NORMALIZED

Health, Sustainability & Active Lifestyle

www.rawagency.se