Rapid Idea Iteration: A talk for senior inventors at WhatIf
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?WhatIf! Inventors Day October 2013
| ?WhatIf! | Rapid Idea Iteration
Rapid Idea Iteration
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| ?WhatIf! | Rapid Idea Iteration!2
James Haycock @jameshaycockadaptivelab.com
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| ?WhatIf! | Rapid Idea Iteration!10
Full Stack Innovation
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Agile & Lean
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make things tangible and testable... quickly
| ?WhatIf! | Rapid Idea Iteration
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Define
Understand
Explore
Create
Review
Repeat
| ?WhatIf! | Rapid Idea Iteration
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Define
Understand
Explore
Create
Review
RepeatUnderstand
Explore
Create
Review
| ?WhatIf! | Rapid Idea Iteration
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Understand
Define Explore
Create
Review
2days
Market Sprint
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2days 12months
Prototype Sprint
Innovation Lab
Market Sprint
Lean product program
| ?WhatIf! | Rapid Idea Iteration
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75% of the S&P 500 will be replaced
by 2027
75yrs
1937
15yrs
2012
Lifespan of S&P 500 CompaniesWhy work like this?
| ?WhatIf! | Rapid Idea Iteration
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Changing user behaviours
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Changing technology
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Changing competitor set
Flipboard is adding at least 200,000 new users per day
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| Adaptive Lab | Company Overview!21
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“if there are no failures, you’re not taking enough risk... !the organisation became more hierarchical and the engineers lost control. We have to make sure that we don’t fall into any of those traps” !Ilkka Paananen / Supercell
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“We can’t release something in beta”Old Media CTO
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“Let’s have an idea on Monday.
Instead of having a lot of meetings about that idea, let’s just fucking do that idea.
By Wednesday, we will have realized the flaw in the idea and we’ll have iterated it, so by Friday, it’s totally different, and it’s either executed or almost done.”
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Tips for Rapid Idea Iteration
Prototype or die
Test or be toast
Automate or be annihilated
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Tips for Rapid Idea Iteration
Prototype or die
Test or be toast
Automate or be annihilated
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“Doing is the new thinking. Makers are the new creatives. You are what you make.”
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1 Prototype or die
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1 Prototype or die
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1 Prototype or die
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1 Prototype or die
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1 Prototype or die
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Maldives with Jenny
My goal
£1,50078%
Get me there faster Yes!
£1,170
Dec 2013Sam, you will reach your goal in 6 weeks!
You will reach your goal in 4 weeks!
If you save, per week,
Maldives with Jenny
Title Image
Upload image
Goal £1,500 by Dec 2013
DoneCancel
£55We’ve changed your weekly saving
£85
Maldives with Jenny
My goal
£1,50078%
Get me there faster Yes!
£1,170
Dec 2013Sam, you will reach your goal in 4 weeks!
1 Prototype or die
| ?WhatIf! | Rapid Idea Iteration
SoMA consumes several million streaming social updates per day
Computing
AppleMicrosoft Dell Hewlitt Packard Samsung
45% 72% 15% 11% 33%
500
2000
1,500
1000
0
22nd Jan 26nd Jan 30th Feb 3rd Feb 7th Feb 11th Feb 15th Feb 19th Feb
Brand Demographics in the last 14 days
Brand Reach in the last 14 days Choose Brands
AppleMicrosoft Dell Hewlitt Packard Samsung
Male65%
Female72%
Female57%
Male52%
Female72%
Gender Gender Gender Gender Gender
1 Prototype or die
# do it to learn
# it’s not just software
# try materials that move at the speed of thought
# start with users
# do lots!
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1 Prototype or die
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Tips for Rapid Idea Iteration
Prototype or die
Test or be toast
Automate or be annihilated
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2
3
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2 Test or be toast
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Online usability testing
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2 Test or be toast
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Pirate Metrics
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Acquisition
How many people see the poll
Activation
How many people use the poll
Retention
How many come back
Referral
How many users talk about it
Revenue
How many people become a panelist
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2 Test or be toast
# paper computer
# 5 is good enough
# measure, in a light way
# test all the time
# try to avoid the local maximum
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2 Test or be toast
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Tips for Rapid Idea Iteration
Prototype or die
Test or be toast
Automate or be annihilated
1
2
3
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3 Automate or be annihilated
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3 Automate or be annihilated
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3 Automate or be annihilated
SoMA consumes several million streaming social updates per day
Computing
AppleMicrosoft Dell Hewlitt Packard Samsung
45% 72% 15% 11% 33%
500
2000
1,500
1000
0
22nd Jan 26nd Jan 30th Feb 3rd Feb 7th Feb 11th Feb 15th Feb 19th Feb
Brand Demographics in the last 14 days
Brand Reach in the last 14 days Choose Brands
AppleMicrosoft Dell Hewlitt Packard Samsung
Male65%
Female72%
Female57%
Male52%
Female72%
Gender Gender Gender Gender Gender
3 Automate or be annihilated
# open source is your friend
# the cloud is your friend
# automate testing
# automate provisioning
# automate deployment
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3 Automate or be annihilated
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Tips for Rapid Idea Iteration
Prototype or die
Test or be toast
Automate or be annihilated
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james@adaptivelab.com07732 897 229Second floor
91-93 Great Eastern Street London EC2A 3HZ
JAMES HAYCOCKOFFICE
@adaptivelab
020 3011 0640
CONTACT
hey@adaptivelab.com
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