Rapid Idea Iteration: A talk for senior inventors at WhatIf

?WhatIf! Inventors Day October 2013

| ?WhatIf! | Rapid Idea Iteration

Rapid Idea Iteration

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| ?WhatIf! | Rapid Idea Iteration!2

James Haycock @jameshaycockadaptivelab.com

!3 | ?WhatIf! | Rapid Idea Iteration







Full Stack Innovation


Agile & Lean

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make things tangible and testable... quickly


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Define

Understand

Explore

Create

Review

Repeat


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Define

Understand

Explore

Create

Review

RepeatUnderstand

Explore

Create

Review


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Understand

Define Explore

Create

Review

2days

Market Sprint


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2days 12months

Prototype Sprint

Innovation Lab

Market Sprint

Lean product program


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75% of the S&P 500 will be replaced

by 2027

75yrs

1937

15yrs

2012

Lifespan of S&P 500 CompaniesWhy work like this?


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Changing user behaviours


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Changing technology


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Changing competitor set

Flipboard is adding at least 200,000 new users per day


| Adaptive Lab | Company Overview!21


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“if there are no failures, you’re not taking enough risk... !the organisation became more hierarchical and the engineers lost control. We have to make sure that we don’t fall into any of those traps” !Ilkka Paananen / Supercell



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“We can’t release something in beta”Old Media CTO


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“Let’s have an idea on Monday.

Instead of having a lot of meetings about that idea, let’s just fucking do that idea.

By Wednesday, we will have realized the flaw in the idea and we’ll have iterated it, so by Friday, it’s totally different, and it’s either executed or almost done.”





Tips for Rapid Idea Iteration

Prototype or die

Test or be toast

Automate or be annihilated

1

2

3



Prototype or die

Test or be toast


1

2

3

“Doing is the new thinking. Makers are the new creatives. You are what you make.”


1 Prototype or die

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1 Prototype or die


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1 Prototype or die


http://www.youtube.com/watch?feature=player_embedded&v=F6uyyZVal2M%23t=0m44s

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1 Prototype or die


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1 Prototype or die


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Maldives with Jenny

My goal

£1,50078%

Get me there faster Yes!

£1,170

Dec 2013Sam, you will reach your goal in 6 weeks!

You will reach your goal in 4 weeks!

If you save, per week,

Maldives with Jenny

Title Image

Upload image

Goal £1,500 by Dec 2013

DoneCancel

£55We’ve changed your weekly saving

£85

Maldives with Jenny

My goal

£1,50078%

Get me there faster Yes!

£1,170

Dec 2013Sam, you will reach your goal in 4 weeks!

1 Prototype or die


SoMA consumes several million streaming social updates per day

Computing

AppleMicrosoft Dell Hewlitt Packard Samsung

45% 72% 15% 11% 33%

500

2000

1,500

1000

0

22nd Jan 26nd Jan 30th Feb 3rd Feb 7th Feb 11th Feb 15th Feb 19th Feb

Brand Demographics in the last 14 days

Brand Reach in the last 14 days Choose Brands


Male65%

Female72%

Female57%

Male52%

Female72%

Gender Gender Gender Gender Gender

1 Prototype or die

# do it to learn

# it’s not just software

# try materials that move at the speed of thought

# start with users

# do lots!


1 Prototype or die



Prototype or die

Test or be toast


1

2

3


2 Test or be toast

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Online usability testing


2 Test or be toast


Pirate Metrics

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Acquisition

How many people see the poll

Activation

How many people use the poll

Retention

How many come back

Referral

How many users talk about it

Revenue

How many people become a panelist


2 Test or be toast

# paper computer

# 5 is good enough

# measure, in a light way

# test all the time

# try to avoid the local maximum


2 Test or be toast



Prototype or die

Test or be toast


1

2

3


3 Automate or be annihilated





SoMA consumes several million streaming social updates per day

Computing


45% 72% 15% 11% 33%

500

2000

1,500

1000

0

22nd Jan 26nd Jan 30th Feb 3rd Feb 7th Feb 11th Feb 15th Feb 19th Feb

Brand Demographics in the last 14 days

Brand Reach in the last 14 days Choose Brands


Male65%

Female72%

Female57%

Male52%

Female72%

Gender Gender Gender Gender Gender


# open source is your friend

# the cloud is your friend

# automate testing

# automate provisioning

# automate deployment





Prototype or die

Test or be toast


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2

3

[email protected] 897 229Second floor

91-93 Great Eastern Street London EC2A 3HZ

JAMES HAYCOCKOFFICE

@adaptivelab

020 3011 0640

CONTACT

[email protected]

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mailto:[email protected]





Rapid Idea Iteration: A talk for senior inventors at WhatIf

Business

rapid idea iterationdoing

rapid idea iteration12months

rapid idea iteration2012

new users

daycomputing brand reach

social updates

hewlitt packard15

new thinking