RackForce GigaCenter Green Lessons 1.8
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© 2009 RackForce Networks Inc.
Brian Fry
RackForce
Vice President – Sales and Marketing
Co-Founder
(250) 448-2226
bfry@rackforce.com
© 2009 RackForce Networks Inc.
Statistics
– Private Company Founded 2001
– Based in Kelowna BC
– 3 Data Centers Designed & Opened
– Adding 30,000 Sq Ft April 2009
– Adding 120,000 Sq Ft by 2011
– 2400+ Servers under management
– Customers from 100+ Countries
Key Capabilities
– 24/7 Data Center Infrastructure
– Server Management
– Server & Storage Virtualization
– Advanced Colocation Facilities
2
Partnerships
– IBM Business Partner
– IBM SaaS Enablement Partner
– IBM BCRS Center
– Microsoft Gold Certified Partner
• Networking Infrastructure Solutions
• Advanced Infrastructure Solutions
© 2009 RackForce Networks Inc.
Size (Kelowna)
150,000 SF in Total
2009 to 2012
Power
40 MW
100 to 1000 Watts per SF
Network
10 to 10,000Mbps connections
Carrier Neutral
Cooling
Air and Chilled Water Cooling
© 2009 RackForce Networks Inc.
How do we provide data center infrastructure for all requirements?
– Colocation, Servers, Virtual Servers, Cloud Computing
How do we minimize our carbon footprint?
How do we measure it?
How do we justify the extra costs up front?
How do we use this as a competitive advantage?
How can we market this message to prospective customers?
4
© 2009 RackForce Networks Inc.5
“A server has the same annual carbon footprint as
your average SUV doing 15 miles to the gallon. Yet,
whereas the SUV is seen as a villain from the
environmental perspective, the server is not.“
Reed Business Information
© 2009 RackForce Networks Inc.
PUE Scale
3 2 16
Total Facility Power
IT Equipment Power=Power Usage Effectiveness(PUE)
3
1=2) Standard PUE
1) Coal Fired Power Generation
or 3
© 2009 RackForce Networks Inc.
PUE Scale
3 2 17
2400 Racks
100,000 Servers (Approximately)
42 Servers/Rack (up to 84 possible)
Actual RackForce Servers
Engineering
Improvements
P
U
E
Equivalent
Gas
Guzzlers
Standard DC
100,000 Servers
3.0 100,000
© 2009 RackForce Networks Inc.
PUE Scale
3 2 18
Engineering
Improvements
P
U
E
Equivalent
Gas
Guzzlers
Standard DC
100,000 Servers
3.0 100,000
Modular 2.7 90,000
© 2009 RackForce Networks Inc.
PUE Scale
3 2 19
ANCIS CFD
Engineering
Improvements
P
U
E
Equivalent
Gas
Guzzlers
Standard DC
100,000 Servers
3.0 100,000
Modular 2.7 90,000
Cold Aisle 2.2 73,334
© 2009 RackForce Networks Inc.
PUE Scale
3 2 110
Engineering
Improvements
P
U
E
Equivalent
Gas
Guzzlers
Standard DC
100,000 Servers
3.0 100,000
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
© 2009 RackForce Networks Inc.
PUE Scale
3 2 111
Engineering
Improvements
P
U
E
Equivalent
Gas
Guzzlers
Standard DC
100,000 Servers
3.0 100,000
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
LAN SAN IPCLAN SAN
IPCUnified
Fabric
© 2009 RackForce Networks Inc.12
Engineering
Design
P
U
E
Equivalent
Gas Guzzlers
Standard DC
100,000 Servers
3.0 100,000
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
Server Efficiency % Impr.
Efficient Hardware 33% 30,667
© 2009 RackForce Networks Inc.13
Engineering
Design
P
U
E
Equivalent
Gas Guzzlers
Standard DC
100,000 Servers
3.0 100,000
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
Server Efficiency % Impr.
Efficient Hardware 33% 30,667
Virtualization 50% 15,334
© 2009 RackForce Networks Inc.
Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006
1075
650
440
237
58 5010 5 5
0
200
400
600
800
1000
1200
Coal Oil Gas Biomass PV Marine Hydro Wind Nuclear
Grams of CO2 per kilowatt hour by power source
© 2009 RackForce Networks Inc.
BC & PQ
datacenters
produce
21grams of
CO2 per kWh
or less
A datacenter
in Ontario
produces 10x
more CO2 per
kWh
A datacenter in
Alberta produces 30x
more CO2 per kWh
15
A datacenter in W.
Virginia produces
50x more CO2 per
kWh
© 2009 RackForce Networks Inc.
Tye
Columbia River
Green Hydro Dams
Independent Grid
Reliable Supply
Low Risk Location
Microsoft, Yahoo and Google are on the Columbia River
The Columbia River Basin
© 2009 RackForce Networks Inc.17
Engineering
Design
P
U
E
Equivalent
Gas
Guzzlers
Standard DC
100,000 Servers
3.0 100,000
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
Server Efficiency Improvement %
Efficient Hardware 33% 30,667
Virtualization 50% 15,334
Power Source CO2 Reduction %
Hydro 97% 460
© 2009 RackForce Networks Inc.18
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Gas Guzzler Equivalents Removed
© 2009 RackForce Networks Inc.
Hydropower is the only renewable power source that can run major data centers today and Canada is the number one producer of hydropower.
Colder climates are more efficient for cooling datacenters
Properly engineered large scale datacenters are 2 to 3x more efficient then traditional small datacenters
Rural industrial areas are ideal datacenter locations
Lossless networks now run 2000 Miles
Virtualization is mature technology and physical to virtual conversion is common place
Remote management tools work well
Virtual server management tools allow for management of 100s to 1000s of severs per person
With hydropower, virtualization tools and next generation green data centers in rural industrial areas Canada could run all of North America’s servers reducing their carbon footprint by 20 times or more.
19
© 2009 RackForce Networks Inc.20
© 2009 RackForce Networks Inc.
Brian Fry
RackForce
Vice President – Sales and Marketing
Co-Founder
(250) 448-2226
bfry@rackforce.com
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