Qr code presentation

Understanding The QR Code

This…

…Is NOT This!

…or This!

U P C B A R C O D E

Typical Information encoded

into a QR Code

• URL

• Plain Text

• SMS (text message)

You will need a Smartphone* with an

ADJUSTABLE FOCUSING Camera and a

barcode scanning app. An app which

allows you to use your LED flash light is

GREAT to get a better read of the code.

Most apps can scan UPC codes and QR

Codes which comes in handy if you

want to look up reviews for products

when you are in the store (UPC).

* Smartphone is iPhone, Android, Blackberry and

Windows 7 Phone

Where are

QR Codes

Found?

WEARABLE

R E TA I L / C ATA L O G

M a g a z i n e a n d M a g a z i n e A d s

D R I V E B Y S T O R E F R O N T

Outside

Inside

T R A N S P O R TAT I O NA P P L I C AT I O N S

MEDIUM TOASTITALY

Watch This Barrel Being Made

WIN

E IN

DU

ST

RY

What Would happen if you were able to add a link to

a wine Sommelier at point of purchase?

Would you sell more wine if the consumer were

better able to make and informed decision?

What if that code took you to a video of the grapes

in the bottle being picked on a sunset evening and

people enjoying the wine? Would experiencing the

wine visually help you sell the product?

Consider that in 1994 book style

boxes were the deciding factor in

over 44% of the point of purchase

transactions at retail stores because

of the added selling information.

Information

helps SELL

Interview with the author

or additional content to

sell the book at Point of

Purchase

QR Codes can simplify

data entry – instant

addition to phone

book at networking

events.

Or link to an

experiential video of

the product or a user

testimonial … or …or

BUSINESS CARDS

Q R C o d e s t r a v e l w e l l …

* T r a n s l a t i o n : S e n d m o r e c o l d M a r g a r i t a s !

How Can You Use Them?

Promotions –wearable or sticker or…

N e t w o r k i n g N a m e B a d g e

TINA YEARSLEYA B C L A N D S E L L E R S

What about a

networking event

where there was

clues built into

the codes and you

had to meet each

person to put the

clues together?

P r o m o t i o n s

M e s s a g i n g

C o m m u n i t y

E m e r g e n c y I n f o r m a t i o n

P u b l i c I n t e r e s t / P r o t e s t

P o l i t i c s

S o c i a l A w a r e n e s s

E n t e r t a i n m e n t

INSTANTLY AND TIMELY

How do YOU

Make Them?

Generate QR Codes on your phone

and share information with other

phones.

Many apps allow you to turn a contact

in your phone book into a QR code so

you can instantly share that with

someone who has a scan app.

No more –”let me send you his/her

contact info when I get back”.

Fill In Field s To

Create Code

Simple!

Now just right click and copy or copy URL to embed in website!

Can put on web pages or print media

Can get to information at point of decision

Simplifies information transfer – NOW!

Makes instant use of video or other multimedia information on phones and tablets.

Simple – easy to use – gaining more acceptance – getting more visibility.

Still “cool”

Free

SummaryWhy use this technology?

w w w . g r e g h o l s e n . c o m

A l l T r a d e m a r k s a r e o f t h e r e s p e c t i v e o w n e r s .