Publishers as Retailers: Spotlight on Thrillist

There is a big UNTAPPED OPPORTUNITY in digital media.

Currently Tapped Revenue Streams:

1. Advertising

2. Subscription

3. Events

4. Licensing

Let’s Look Closer:

1. Advertising2. Subscription

3. Events

4. Licensing

UNLIMITED INVENTORY

Digital Ad Inventory > Advertiser Demand

A Challenge For Publishers to Overcome

PREMIUM

REMNANT inventory

How about selling subscriptions, events and licensing?

Good incremental revenue opportunity for a few publishers, but can they significantly scale the business

AND provide more powerful ad product?

There is a big UNTAPPED OPPORTUNITY for digital

publishers....that also leads to unique insights for custom advertising

programs

COMMERCE!

“Streetwear's bold styles and outlandish patterns either grab you immediately or they don't – no one's ambivalent about a Playa's Club gold-studded teal sleeveless hoodie. Make the call and move on, with Jack Threads.”

Thrillist Boston – October 9, 2008

Google Analytics & Facebook Insights

JackThreads has had incredible growth

1M+Credit Cards

on File

7M+Logged In

Users

2M+Packages to beShipped in 2014

$100MForecasted

Sales for 2014

READERS

BUYERS

Huge Increase in Lifetime ValueShitloadof Value

No Value

ALL VALUABLE INVENTORY

PREMIUM

REMNANT inventory NATIVE commerce

PREMIUM

Typical DigitalPublisher

The Kicker:Understanding purchasing behaviorsalso makes for better ad product… Where the advertiser enhances the

shopping experience

User Generated Content User Generated Commerce

Surprise & Delight Your Customers

Incredible Social Traction

Advertisers Provide Special Offers for Consumers

Publisher + Marketer =

Unique Insights for Advertisers =

Increased RPM=

QUANTIFIABLE TRUST

Merging Content and Commerce