Transcript
The Right Publisher Solutions for you
A platform that works
Monetize
Scale
connec
t
Engage
Publish
Publish
Produce quality content in real time
at scale
• Live story contextualizer• Real-Time Digital Curation• Community Management
• Social Distribution
Audience Measurement
• 3rd party data from on & offline providers
Engage
Access to over 500,000 writers in any category
Original & Unique
Scalable
Syndicate
Connect
API enabzled
Inbox optimization
Audience Insight
Expertise
Scale
Media Sales Team
Network Buys
Audience Development
Operations and Trafficking
Monetize
Top 8 ad exchange (Comscore)
Delivers contextually relevant page and key word level campaigns
PublishPlatform
Produce quality content in real-time at
scale
Algorithmically guided media your target
audience is seeking on the web
PulseAudience delivers deep insight into
visitors
Our Writers
Your Writers
Live Story Contextualizer
Trusted Sources
Community Management
Loyalty, Contest & Reward Management
Writer Quality
Audience Engagementand Measurement
Real-TimeDigital Curation
Publishing Rules by Author or Creator
Protect & Control your Brand
Curate content dynamically or manually
Social Distribution – Content everywhere
Auto or Select Tweets
Auto generation #tags
Publish to FB & +1
Push to Blogs & Widgets
Engagecontent
~60/100
75/100
World’s largest pool of media producers
500,000 Writers
“Exclusive" Content
Create unique content in many different categories at scale
By assignment
Licensed Content
Leverage our community of over 500,000 writers
Local-to-global targeting
Curated discussion topics
Syndication
Your content syndicated across our network of sites
Content Curation
Reputation, credibility, and quality scores for each writer
Automated algorithm control, plus editorial oversight and attention
Spam filters to prevent undesirable content
Connectemail
One Platform | Smarter Insight | Better Digital Messaging
PulsePoint’s messaging solution, PulseConnect, is powered by an award-winning technology platform
that helps marketers manage the customer life cycle through the delivery of personalized,
relevant and timely messaging across email, mobile and social channels. The platform gives
marketers a comprehensive and actionable understanding of their customers through unmatched audience data, reporting and
optimization.
Rewarding Features and
Differentiators
Delivery across email, social and mobile inboxes
Unparalleled audience measurement & segmentation
Comprehensive reporting & web analytics integrations: Omniture, Google, Coremetrics
Mailing Workflow for automated quality control
Automated & Personalized Dynamic Content for
delivering the most relevant messages
Complete Lifecycle Automation
Integrated Partner App Exchange
Deliver Discover Drive Revenue
Personalized, targeted, full
life-cycle communications
across email, mobile and
social
Audience characteristics,performance
trends and new target segments.
By increasing relevancy using
consumer behavioral targeting, content,
frequency and channel
preferences.
ScaleBusiness Services
Direct Sales Team
Share of buys on our network of sites
Scale across categorized impressions
Social Publishing for Events
Social Publishing for Events
PulseAudience, Audience Measurement Tool
3rd party data for Direct Sales
Properly identify audience segments
Optimize Inventory
Optimized ad network partners
Higher CPM’S
Centralized ad operations
Leverage our expertise and scale
Ad Operations Support and Ad Network Development
Quality traffic at lower CPM’S
Tested and proven partners
Increased pageviews
Audience Development
MonetizeAd Exchange
The PulsePoint Ad Exchange &
PulseAudience
Top 3 ad-supported property
800M real-time ad transactions a day on our high-quality,
highly selective direct publisher
inventory.
Direct relationships
with 11,500+
high-quality publishers
Leading brands - from
pharmaceuticals, auto, finance, CPG
and more
PulseAudience, our Audience Insights Platform helps publishers develop audience targeted sales packages and identity specific users across their property.
Data used for automated optimization during the campaign and sources 3rd party data on and offline.
AskPrice model helps guarantee CPM
Provides a higher CPM and higher margin.
Enables publishers to determine the
value of their audience and set
an AskPrice
Proprietary Clean Tag technology helps to lift yield across remnant
inventory pool
Enables a pass along of
important parameters to
following bidders
Scrubs iFrames from
subsequent monetization
partners
Maintains 1st look bid
visibility
Assigns 40+ attributes to
every ad call to maximize bidder
value
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