Public Sector Social Media Innovation

I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A@ D U S T I N H A I S L E R

Flickr: webtreats

Flickr: webtreats

! !!

A G E N D A

M E E T T H E A U D I E N C E

L O O K AT T O D AY

D I S C O V E R W H AT ’ S N E X T

E X P L O R E A N E W S O C I A L S T R AT E G Y Q & A

A U D I E N C EM E E T Y O U R

Flickr: thinkmedialabs

87% of them have a cell phone.

Flickr: Witer

Source: Pew Internet Research

74% of them used location-based services (LBS).

Flickr: Surrey County Council News

vSource: Pew Internet Research

40% of them use a social networking site

on their phone.

Flickr: Jason HowieSource: Pew Internet Research

H O W O L D A R E T H E Y ?

Source: Pew Internet Research

W H AT S O C I A L M E D I A S I T E S D O T H E Y U S E ?

T H E Y ’ R E M I M I C K I N G T H E R E A L W O R L D O N S O C I A L M E D I A .

A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …

T O D AYL O O K AT

!Flickr: Sweetie187

CHANGE IS HAPPENING. THE STAGE IS SET.

I3aac

Steve Rhode

HYPER-CONNECTIVITY

Developed In Collaboration With Daniel Charboneau

CRITICAL MASS

Anirudh KoulDeveloped In Collaboration With Daniel Charboneau

IntelFreePress

AND LOTS OF ENERGY!

P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G N E W S O C I A L E X P E R I E N C E S O N L I N E E V E R Y D AY.

W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …

W H AT S A P P

T H E Y A L L H AV E O N E T H I N G I N C O M M O N .

CROWDSOURCINGGroup of People

Distribution of Work

N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E

ACTIVE

PASSIVE

200 Million Solved Each Day 150,000 Hours Of Translation Work Per Day (Avg. 10 seconds per user)

SOCIALIZED EMERGENCY COMMUNICATIONG O O G L E F L U T R E N D S

G O O G L E P E R S O N F I N D E R

M O V E O N . O R G

WE THE PEOPLEwhitehouse.gov

S E E C L I C K F I X . C O M

CROWDMAP www.crowdmap.com

SELF-SERVICE COMMUNITIES TEXAS.GOV

NEXTDOOR

WWW.NEXTDOOR.COM

OPEN INNOVATION CHALLENGE.GOV

Text

StreetBump.org

LOCATION BASED APPS APP STORE: CLOAK

O F F L I N E S O C I A L N E T W O R K S

A P P S T O R E : F I R E C H AT

POPVOX: OPEN LEGISLATION www.popvox.com

SOCIAL VOLUNTEERING www.sparked.com

W H AT ’ S N E X TD I S C O V E R

!Flickr: Sweetie187

William Hook

BYOABring Your Own Apps

RAPID INNOVATION

NEW FORMS OF CREATION

NEW FORMS OF INTERACTION

PREDICTIVE EVERYTHING

THE RISE OF GAMIFICATION

amboo who?

CONNECTED SOCIAL SYSTEMS

IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION

Business Process

IDENTIFY PROBLEM

PROPOSESOLUTIONS

DISTRIBUTE TASKS

FIND FUNDING

IMPLEMENTSOLUTION

VALIDATE IFIT WORKED

Flickr: webtreats

IDENTITY DATA PROVIDERS

Flickr: James Dellow

IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats

Person-to-Person

Self-Service!

Internet!

Mobile!

Augmented!

Predictive!

How Will This Impact The

Public Sector?

Gov 1.0

Gov 2.0

Beyond

GOOGLE GLASSES

W E A R A B L E ST H E R I S E O F

!Motorola Moto 360

!Motorola Moto 360

Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S .

P R E D I C T I V EAWA R E

C O N T E X T U A LE X P E C TAT I O N

S T R AT E G YE X P L O R E A N E W S O C I A L

Flickr: birgerking

H O W D O Y O U K E E P U P ? T H E C H A L L E N G E

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L SO N L I N E

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

A D A P T I V E S O C I A L E N G A G E M E N T

M E A S U R E / A D A P T

Flickr: webtreats

O F F L I N E

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Flickr: webtreats

Y O U R PA R T N E R S

Y O U R C U S T O M E R S

Y O U R E M P L O Y E E S

W H O A R E Y O U T R Y I N G T O R E A C H ?

Y O U R TA R G E T

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Graphic: Integrity Insurance Background: Flickr: webtreats

W H E R E I S Y O U R A U D I E N C E ?

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Flickr: webtreats

W H AT A R E Y O U R G O A L S ?

1. C O M M U N I C AT E I N F O R M AT I O N 2. C O L L E C T F E E D B A C K 3. C R O W D S O U R C E P R O J E C T S

( E X A M P L E S )

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Flickr: webtreats

H O W D O Y O U E N G A G E T H E M ?

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Flickr: webtreats

E X T E R N A L : Y O U ’ V E B E E N TA G G E D I N A P H O T O

I N T E R N A L : W H AT D I D I M I S S ?

C L I C K T H E L I N K ! !

C H E C K P H O N E

L I K I N G , C O M M E N T I N G , S H A R I N G , U P L O A D I N G

P I C T U R E S

A D A P T E D B Y D U S T I N H A I S L E R H O O K M O D E L : N I R E YA L , HOOKED

FA C E B O O K H O O K

Y O U G E T T O S E E T H E P I C T U R E

!S O C I A L C O N N E C T E D N E S S ( ‘ A C C E S S T O Y O U R T R I B E ’ )

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Flickr: webtreats

C R E AT E C U S T O M E R O R E M P L O Y E E A M B A S S A D O R S A N D

H AV E T H E M T E S T D R I V E T H E P R O C E S S .

S TA R T S M A L L : D E P L O Y I N P H A S E S

F I N D N E W WAY S T O L E V E R A G E Y O U R S O C I A L G R A P H

( C R O W D S O U R C E ! )

1

2

3

I M P L E M E N T / E X P E R I M E N T

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Flickr: webtreats

Q U E S T I O N S T O A S KA R E Y O U R E A C H I N G Y O U R TA R G E T A U D I E N C E ?

A R E Y O U E N G A G I N G Y O U R A U D I E N C E ? A R E Y O U M E E T I N G Y O U R G O A L S ?

D E F I N E A U D I E N C E

E S TA B L I S H C H A N N E L S

D E V E L O P P L A N O F A C T I O N

I M P L E M E N T / E X P E R I M E N T

M E A S U R E / A D A P T

Flickr: webtreatsG O O G L E A N A LY T I C S

S P R O U T S O C I A L

B U F F E R A P P

G E T H E L P !W I T H

M E A S U R E M E N T

TA K E A W AY S1 . E V E R Y T H I N G I S P L A T F O R M F O R S O C I A L . 2 . L E V E R A G E Y O U R C R O W D T O D O M O R E . 3 . E X P E R I M E N TA T I O N I S T H E K E Y T O I N N O VA T I O N .

Flickr: webtreats

A N Y Q U E S T I O N S ?

W W W. D U S T I N H A I S L E R . C O MS O S @ D U S T I N H A I S L E R . C O M

LESSONS LEARNED

IDENTIFY STAKEHOLDERS FROM THE STARTSTAKEHOLDERS

BE ABLE TO DRAW THE PROCESS OR CHANGE YOU WANT.

WHITEBOARD RULE

YOU WANT PEOPLE TO BE ABLE TO SEE THAT THEY ARE EFFECTING CHANGE.

QUICK WINS

DON’T START MULTIPLE PROGRAMS AT THE SAME TIME. GRADUALLY

TRANSITION.

START SMALL

PEOPLE ARE RELUCTANT TO PARTICIPATE IN PROCESSES THEY DO NOT

UNDERSTAND.

TRANSPARENCY

WHAT DOES SUCCESS LOOK LIKE?MAKE SURE EVERYONE ON THE TEAM

AND INVOLVED IN THE PROGRAM HAS A SHARED VISION OF SUCCESS.

SET GOALSESTABLISH GOALS OR BENCHMARKS TO

REPORT ON AND GAUGE SUCCESS.

A N Y Q U E S T I O N S ?W W W. D U S T I N H A I S L E R . C O MS O S @ D U S T I N H A I S L E R . C O M