INNOVATION IN GOVERNMENT SOCIAL MEDIA @DUSTIN HAISLER Flickr: webtreats
Public Sector Social Media Innovation
Nov 03, 2014
Social Meida Strategy & Innovation Presentation for TASSCC in Austin, Texas (March 2014).
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A@ D U S T I N H A I S L E R
Flickr: webtreats
Flickr: webtreats
! !!
A G E N D A
M E E T T H E A U D I E N C E
L O O K AT T O D AY
D I S C O V E R W H AT ’ S N E X T
E X P L O R E A N E W S O C I A L S T R AT E G Y Q & A
A U D I E N C EM E E T Y O U R
Flickr: thinkmedialabs
87% of them have a cell phone.
Flickr: Witer
Source: Pew Internet Research
74% of them used location-based services (LBS).
Flickr: Surrey County Council News
vSource: Pew Internet Research
40% of them use a social networking site
on their phone.
Flickr: Jason HowieSource: Pew Internet Research
H O W O L D A R E T H E Y ?
Source: Pew Internet Research
W H AT S O C I A L M E D I A S I T E S D O T H E Y U S E ?
T H E Y ’ R E M I M I C K I N G T H E R E A L W O R L D O N S O C I A L M E D I A .
A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …
T O D AYL O O K AT
!Flickr: Sweetie187
Steve Rhode
HYPER-CONNECTIVITY
Developed In Collaboration With Daniel Charboneau
CRITICAL MASS
Anirudh KoulDeveloped In Collaboration With Daniel Charboneau
P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G N E W S O C I A L E X P E R I E N C E S O N L I N E E V E R Y D AY.
W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …
W H AT S A P P
T H E Y A L L H AV E O N E T H I N G I N C O M M O N .
CROWDSOURCINGGroup of People
Distribution of Work
N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E
ACTIVE
PASSIVE
200 Million Solved Each Day 150,000 Hours Of Translation Work Per Day (Avg. 10 seconds per user)
SOCIALIZED EMERGENCY COMMUNICATIONG O O G L E F L U T R E N D S
G O O G L E P E R S O N F I N D E R
WE THE PEOPLEwhitehouse.gov
S E E C L I C K F I X . C O M
Text
StreetBump.org
LOCATION BASED APPS APP STORE: CLOAK
O F F L I N E S O C I A L N E T W O R K S
A P P S T O R E : F I R E C H AT
W H AT ’ S N E X TD I S C O V E R
!Flickr: Sweetie187
RAPID INNOVATION
NEW FORMS OF CREATION
NEW FORMS OF INTERACTION
PREDICTIVE EVERYTHING
CONNECTED SOCIAL SYSTEMS
IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION
Business Process
IDENTIFY PROBLEM
PROPOSESOLUTIONS
DISTRIBUTE TASKS
FIND FUNDING
IMPLEMENTSOLUTION
VALIDATE IFIT WORKED
Flickr: webtreats
IDENTITY DATA PROVIDERS
Flickr: James Dellow
IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats
Person-to-Person
Self-Service!
Internet!
Mobile!
Augmented!
Predictive!
How Will This Impact The
Public Sector?
Gov 1.0
Gov 2.0
Beyond
GOOGLE GLASSES
W E A R A B L E ST H E R I S E O F
!Motorola Moto 360
!Motorola Moto 360
Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S .
P R E D I C T I V EAWA R E
C O N T E X T U A LE X P E C TAT I O N
S T R AT E G YE X P L O R E A N E W S O C I A L
Flickr: birgerking
H O W D O Y O U K E E P U P ? T H E C H A L L E N G E
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L SO N L I N E
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
A D A P T I V E S O C I A L E N G A G E M E N T
M E A S U R E / A D A P T
Flickr: webtreats
O F F L I N E
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
Y O U R PA R T N E R S
Y O U R C U S T O M E R S
Y O U R E M P L O Y E E S
W H O A R E Y O U T R Y I N G T O R E A C H ?
Y O U R TA R G E T
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Graphic: Integrity Insurance Background: Flickr: webtreats
W H E R E I S Y O U R A U D I E N C E ?
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
W H AT A R E Y O U R G O A L S ?
1. C O M M U N I C AT E I N F O R M AT I O N 2. C O L L E C T F E E D B A C K 3. C R O W D S O U R C E P R O J E C T S
( E X A M P L E S )
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
H O W D O Y O U E N G A G E T H E M ?
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
E X T E R N A L : Y O U ’ V E B E E N TA G G E D I N A P H O T O
I N T E R N A L : W H AT D I D I M I S S ?
C L I C K T H E L I N K ! !
C H E C K P H O N E
L I K I N G , C O M M E N T I N G , S H A R I N G , U P L O A D I N G
P I C T U R E S
A D A P T E D B Y D U S T I N H A I S L E R H O O K M O D E L : N I R E YA L , HOOKED
FA C E B O O K H O O K
Y O U G E T T O S E E T H E P I C T U R E
!S O C I A L C O N N E C T E D N E S S ( ‘ A C C E S S T O Y O U R T R I B E ’ )
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
C R E AT E C U S T O M E R O R E M P L O Y E E A M B A S S A D O R S A N D
H AV E T H E M T E S T D R I V E T H E P R O C E S S .
S TA R T S M A L L : D E P L O Y I N P H A S E S
F I N D N E W WAY S T O L E V E R A G E Y O U R S O C I A L G R A P H
( C R O W D S O U R C E ! )
1
2
3
I M P L E M E N T / E X P E R I M E N T
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
Q U E S T I O N S T O A S KA R E Y O U R E A C H I N G Y O U R TA R G E T A U D I E N C E ?
A R E Y O U E N G A G I N G Y O U R A U D I E N C E ? A R E Y O U M E E T I N G Y O U R G O A L S ?
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreatsG O O G L E A N A LY T I C S
S P R O U T S O C I A L
B U F F E R A P P
G E T H E L P !W I T H
M E A S U R E M E N T
TA K E A W AY S1 . E V E R Y T H I N G I S P L A T F O R M F O R S O C I A L . 2 . L E V E R A G E Y O U R C R O W D T O D O M O R E . 3 . E X P E R I M E N TA T I O N I S T H E K E Y T O I N N O VA T I O N .
Flickr: webtreats
A N Y Q U E S T I O N S ?
W W W. D U S T I N H A I S L E R . C O MS O S @ D U S T I N H A I S L E R . C O M
LESSONS LEARNED
IDENTIFY STAKEHOLDERS FROM THE STARTSTAKEHOLDERS
BE ABLE TO DRAW THE PROCESS OR CHANGE YOU WANT.
WHITEBOARD RULE
YOU WANT PEOPLE TO BE ABLE TO SEE THAT THEY ARE EFFECTING CHANGE.
QUICK WINS
DON’T START MULTIPLE PROGRAMS AT THE SAME TIME. GRADUALLY
TRANSITION.
START SMALL
PEOPLE ARE RELUCTANT TO PARTICIPATE IN PROCESSES THEY DO NOT
UNDERSTAND.
TRANSPARENCY
WHAT DOES SUCCESS LOOK LIKE?MAKE SURE EVERYONE ON THE TEAM
AND INVOLVED IN THE PROGRAM HAS A SHARED VISION OF SUCCESS.
SET GOALSESTABLISH GOALS OR BENCHMARKS TO
REPORT ON AND GAUGE SUCCESS.
A N Y Q U E S T I O N S ?W W W. D U S T I N H A I S L E R . C O MS O S @ D U S T I N H A I S L E R . C O M
Related Documents
