Proximity Marketing Platform Bluevibe Presentation

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Bluevibe Proximity Marketing SystemProximity Marketing System

Cytech LtdCytech Ltdwww.cytech.grwww.cytech.gr

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

IntroductionIntroduction

Bluevibe: A Bluetooth Proximity Marketing System. Proximity Marketing: localised (electronic) wireless distribution of Proximity Marketing: localised (electronic) wireless distribution of promotional content associated with a particular place. promotional content associated with a particular place.

Bluevibe: 2 ways to Proximity Marketing Content-push campaigns:

broadcast messages to the public automatically via Bluetooth

Interactive: using a mobile phone application Web Surfing (facebook, livescores, msn, wikipedia)‏ polls, trivia, questionnaires, games

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

BenefitsBenefits Rich interaction:

Multimedia content (video, mp3, images, text, etc.)‏

Contact consumer directly, on their most personal device

Immersive experience

Bluetooth means free

Central, real-time campaign management

Real-time Live Statistics – Measurable Results

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe SystemBluevibe System

Bluevibe Hotspot(bluetooth-equipped smart mini-pc)

Bluevibe Manager (web-based management tool)

Bluevibe Browser (mobile application for interactive services)

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Content Push ExampleContent Push Example

Message from Bluevibereceived

User authorisation for content reception

Message stored at InboxClick to open image

Incoming message

from Bluevibe

Bluevibe Hotspot

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Hotspot 2.0Bluevibe Hotspot 2.0

fast: 21 to 42 simultaneous Bluetooth connections

small: fits anywhere easy: zero configuration range: of up to 80 meters affordable: 2 years free

support & hosting. Compatible with more than

400 Bluetooth devices Two modes of operation

Online Standalone

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Hotspot 2.0: Bluevibe Hotspot 2.0: Online modeOnline mode

Real-time campaign management

Ideal for large deployments

Real-time monitoring & statistics

Smart bandwidth usage ideal for GPRS/3G networks

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Hotspot 2.0: Bluevibe Hotspot 2.0: Standalone modeStandalone mode

No permanent Internet connection required

Only needs a power supply

Portability: Simply load the campaign data & take it with you

Combined statistics from all your Hotspots, on sync

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe SystemBluevibe System

Bluevibe Hotspot(bluetooth-equipped smart mini-pc)

Bluevibe Manager (web-based management tool)

Bluevibe Browser (mobile application for interactive services)

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe ManagerBluevibe Manager

Central management and administration Hotspot configuration

Push and interactive campaign creation and monitoring

Campaign statistics and reports

Full auditing

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Manager (Bluevibe Manager (Cont.Cont.) (‏ ‏

Content management for multimedia content Images, mp3, videos

Time schedule and hotspot selection per content

Show current nearby users of each hotspot

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Manager (Bluevibe Manager (Cont.Cont.) (‏ ‏

User profiles for permission marketing campaigns

Helpful tools Business card creator (vcf)Business card creator (vcf) Manual PushManual Push 3gp video converter3gp video converter

Built To Order: campaign types campaign types mobile applicationsmobile applications

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe SystemBluevibe System

Bluevibe Hotspot(bluetooth-equipped smart mini-pc)

Bluevibe Manager (web-based management tool)

Bluevibe Browser (mobile application for interactive services)(mobile application for interactive services)

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe BrowserBluevibe Browser

Java mobile application (based on Open Source Fire UI Engine)

More than 200 devices supported

The first and only mobile browser with Bluetooth Web Access

Interactive applications poll, trivia, games, downloads

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Browser (xHTML)Bluevibe Browser (xHTML)

Mobile Web (xHTML) support

Stay connectedStay connected

Access to thousands of Access to thousands of websites websites

Create your own mobile Create your own mobile website website

Free Access via Bluetooth

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Browser (WWW)Bluevibe Browser (WWW)

Access to popular sites FlickrFlickr Facebook Facebook WikipediaWikipedia Instant Messenger Instant Messenger

(MSN, Yahoo, GTalk, etc)(MSN, Yahoo, GTalk, etc)

Runs across platforms: Compatible with majority Compatible with majority

of mobile phonesof mobile phones

not only PAN enabled not only PAN enabled mobilesmobiles

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Browser (Customization)Bluevibe Browser (Customization) Bluetooth Communication

alternatively GPRS/3G, for remote access

Add your services to Bluevibe Browser on-the-fly No need to repackage and No need to repackage and

redistribute the applicationredistribute the application

Fully Theme-able

Custom-made, branded application development

ver. 2.0Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Cytech Ltd.Cytech Ltd.

Science & Technology Park of Crete,Heraklion, P.C. 71110Crete, Greece

Tel: +30 2810 391940Fax: +30 2810 391941Web: http://www.cytech.gr/ - http://www.bluevibe.net/E-mail: info@bluevibe.net