Programmatic content by Dipesh Pattni (@pdipsy) at BrightonSEO

Programmatic Content:

Is this the future of content?

Dipesh Pattni

SEO Director at PHD Media

@Pdipsy

Top Tips… How to… Top 10…20…30 Man Utd Lose again! (Some you never get tired of seeing)

Bad content will saturate the Internet!

What makes good content?

R A C

GOOD

What makes good content?

Audience A

R

C

How do you make the audience feel part of the content on your site?

What makes good content?

Relevant

A

R

C

Audience

How can your content relate better?

What makes good content?

Relevant

Compelling

A

R

C

Audience

How do you resurface the right assets?

This is harder to do with content on your website

Audience

Compelling Relevant

What is Programmatic content?

Audience

Compelling Relevant

Site Content

Technology

You see parts of Programmatic content all the time…

Image

You see parts of Programmatic content all the time…

Image

RELATED CONTENT

Another layer of content that is geared towards engagement

Content

Content Tagging

R A C

Technology

Content Serving

Performance

Paid media is using programmatic content…

How far can it go?

Data Warehouse

Cookie

Segment A Segment B

Segment C

Site Visitor

Site Content

Surface More Content

Ask yourself how technology can help fill that void

How do you make the audience feel part of the content on your site?

How can your content relate better?

How do you resurface the right assets?

Content is not just a traffic generator…

It’s how you keep the visitor on an ACCELERATOR!

Thank you

Dipesh Pattni

@pdipsy