Programmatic Content: Is this the future of content? Dipesh Pattni SEO Director at PHD Media @Pdipsy
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Programmatic Content:
Is this the future of content?
Dipesh Pattni
SEO Director at PHD Media
@Pdipsy
Top Tips… How to… Top 10…20…30 Man Utd Lose again! (Some you never get tired of seeing)
Bad content will saturate the Internet!
What makes good content?
R A C
GOOD
What makes good content?
Audience A
R
C
How do you make the audience feel part of the content on your site?
What makes good content?
Relevant
A
R
C
Audience
How can your content relate better?
What makes good content?
Relevant
Compelling
A
R
C
Audience
How do you resurface the right assets?
This is harder to do with content on your website
Audience
Compelling Relevant
What is Programmatic content?
Audience
Compelling Relevant
Site Content
Technology
You see parts of Programmatic content all the time…
Image
You see parts of Programmatic content all the time…
Image
RELATED CONTENT
Another layer of content that is geared towards engagement
Content
Content Tagging
R A C
Technology
Content Serving
Performance
Paid media is using programmatic content…
How far can it go?
Data Warehouse
Cookie
Segment A Segment B
Segment C
Site Visitor
Site Content
Surface More Content
Ask yourself how technology can help fill that void
How do you make the audience feel part of the content on your site?
How can your content relate better?
How do you resurface the right assets?
Content is not just a traffic generator…
It’s how you keep the visitor on an ACCELERATOR!
Thank you
Dipesh Pattni
@pdipsy
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