ProFlowers Proves Pro at Organic Search

ProFlowers Proves Pro at

Organic Search3 Organic Search Tactics that have ProFlowers

Lead Generation Blooming

FRESH

RESEA

RCH

With Valentine’s Day and Mother’s Day right around the corner, online flower delivery brands are sowing seeds for

the busiest time of year

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Let’s be honest…

Blossoming in this industry is all about TRAFFIC

And Here’s why…

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products and services are relatively similar between floral competitors

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2These websites have very high conversion rates - sometimes upwards of 20%

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To stand out this year, online flower brands need to generate explosive traffic during peak sales periods

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We planted some fresh seeds in DemandJump’s AIM (Artificial Intelligence Marketing) platform, added a little water, sunlight, and love, and watched the insights

sprout like a bouquet of roses.

So to help…

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Potential strategies and opportunities are bountiful…

But one traffic channel is worth. taking. serious. note…6

Organic Search

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The Team at ProFlowers,

proved especially savvy at owning lead generation from organic keywords…

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…Proflowers Drove

hundreds of thousands of

annual visits with

strategic keyword planning

and content creation (the proof is in the posey)

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Here are just three of the atypical keywords ProFlowers used to dominate

organic search in 2016

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1 - “Mother’s day quotes2 - “types of flowers

3 - “love poem generator10

1“Mother’s

Day Quotes”

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Phrase

In May of 2016, ProFlowers generated nearly 100K visits from the keyword “Mother’s Day Quotes”, while their

competitors received zero traffic from the same keyword phrase.

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Mother’s Day Quotes

Now, that’s some good marketing!

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Mother’s Day Quotes

Even today, they learned from the search phrase success and have

leveraged it through content to drive longer-term lead gen.

This is a great example of (1) A Simple piece of content being able to generate thousands of leads, and (2) how strategically using search and content together can

amplify results.14

Mother’s Day Quotes

2“Types

of Flowers”15

Phrase

The search term “Types of Flowers” generated almost 100K visitors

between April and September of 2016.

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Types of flowers

With an AOV of around $70, this one search

term delivered $1.12M…!

Still mapping search to content, their original blog article on

ProFlowers.com is ranking in one of the top organic spots in Google

search.

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Types of flowers

Proflowers further showed their marketing prowess by repurposing

this post into smaller, more targeted lead gen articles

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Types of flowers

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From 0 to 16K visits in 30 days!

Types of flowers

“love poem

generator”3

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Phrase

“Poem Generator” drove almost 50K visits to ProFlowers from September 2015 to September 2016. Now that

really rhymes.

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Love poem generator

It delivered primary placement on Google search, as well as driving

love sick flower buyers to ProFlowers.com

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Love poem generator

this clever strategy, executed simply with some grammar rules and an online form, can drive insane

traffic during peak high-conversion periods for online flowers

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Love poem generator

Conclusion

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In today’s world, organic

search is critical to

business success26

Sharp marketers understand consumer

behavior and can truly predict how

customers will search and what language

they use online27

Driving traffic with organic search can be easy

AND PROFITABLE!

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Sometimes you just need to think outside

of the flower box

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DEMANDJUMP CAN SHOW YOU HOW TO WIN…

…AND STEAL ALL THE SUNLIGHT FROM YOUR

COMPETITORS

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CONTACT US TODAY FOR

YOUR CUSTOM DEMO.

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Copyright © DemandJump 2016. All Rights Reserved.

THANK YOU

DEMANDJUMP

10 W Market Street, Suite 1950Indianapolis, IN, 46220

+1 (317) 993-3620

www.demandjump.com

info@demandjump.com