ProFlowers Proves Pro at Organic Search 3 Organic Search Tactics that have ProFlowers Lead Generation Blooming FRESH RESEARCH
ProFlowers Proves Pro at
Organic Search3 Organic Search Tactics that have ProFlowers
Lead Generation Blooming
FRESH
RESEA
RCH
With Valentine’s Day and Mother’s Day right around the corner, online flower delivery brands are sowing seeds for
the busiest time of year
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Let’s be honest…
Blossoming in this industry is all about TRAFFIC
And Here’s why…
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products and services are relatively similar between floral competitors
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2These websites have very high conversion rates - sometimes upwards of 20%
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To stand out this year, online flower brands need to generate explosive traffic during peak sales periods
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We planted some fresh seeds in DemandJump’s AIM (Artificial Intelligence Marketing) platform, added a little water, sunlight, and love, and watched the insights
sprout like a bouquet of roses.
So to help…
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Potential strategies and opportunities are bountiful…
But one traffic channel is worth. taking. serious. note…6
Organic Search
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The Team at ProFlowers,
proved especially savvy at owning lead generation from organic keywords…
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…Proflowers Drove
hundreds of thousands of
annual visits with
strategic keyword planning
and content creation (the proof is in the posey)
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Here are just three of the atypical keywords ProFlowers used to dominate
organic search in 2016
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1 - “Mother’s day quotes2 - “types of flowers
3 - “love poem generator10
1“Mother’s
Day Quotes”
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Phrase
In May of 2016, ProFlowers generated nearly 100K visits from the keyword “Mother’s Day Quotes”, while their
competitors received zero traffic from the same keyword phrase.
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Mother’s Day Quotes
Now, that’s some good marketing!
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Mother’s Day Quotes
Even today, they learned from the search phrase success and have
leveraged it through content to drive longer-term lead gen.
This is a great example of (1) A Simple piece of content being able to generate thousands of leads, and (2) how strategically using search and content together can
amplify results.14
Mother’s Day Quotes
2“Types
of Flowers”15
Phrase
The search term “Types of Flowers” generated almost 100K visitors
between April and September of 2016.
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Types of flowers
With an AOV of around $70, this one search
term delivered $1.12M…!
Still mapping search to content, their original blog article on
ProFlowers.com is ranking in one of the top organic spots in Google
search.
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Types of flowers
Proflowers further showed their marketing prowess by repurposing
this post into smaller, more targeted lead gen articles
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Types of flowers
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From 0 to 16K visits in 30 days!
Types of flowers
“love poem
generator”3
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Phrase
“Poem Generator” drove almost 50K visits to ProFlowers from September 2015 to September 2016. Now that
really rhymes.
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Love poem generator
It delivered primary placement on Google search, as well as driving
love sick flower buyers to ProFlowers.com
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Love poem generator
this clever strategy, executed simply with some grammar rules and an online form, can drive insane
traffic during peak high-conversion periods for online flowers
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Love poem generator
Conclusion
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In today’s world, organic
search is critical to
business success26
Sharp marketers understand consumer
behavior and can truly predict how
customers will search and what language
they use online27
Driving traffic with organic search can be easy
AND PROFITABLE!
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Sometimes you just need to think outside
of the flower box
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DEMANDJUMP CAN SHOW YOU HOW TO WIN…
…AND STEAL ALL THE SUNLIGHT FROM YOUR
COMPETITORS
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CONTACT US TODAY FOR
YOUR CUSTOM DEMO.
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Copyright © DemandJump 2016. All Rights Reserved.
THANK YOU
DEMANDJUMP
10 W Market Street, Suite 1950Indianapolis, IN, 46220
+1 (317) 993-3620
www.demandjump.com