Profile of Scientica Life Sciences Private Limited
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Scientica Life Sciences Private Limitedwww.scientica.com
Scientica Life Sciences Private Limitedwww.scientica.com
Simplifying Science
Legal Disclaimer
Copyrights & Legalities Images used in the presentation are from managed licenses database and may be protected under various copyright licenses
ISBN & Bar Code used in the presentation belongs to Scientica Life Sciences Private Limited and is subject to legalities of the agency for
ISBN in India
Certain client related facts are used within the purview of and are covered by Confidentiality and Non-Disclosure Contract (CNDC)
signed by Scientica Life Sciences Private Limited with their clients, all such facts are presented to you as per limited permissions offered
by the CNDC. Hence, this presentation shall be used only for reference. This presentation shall not be made available to public domain
and strictly shall be shared internally for need to know purpose only. In case if you intend to use any part of this presentation, a prior
permission from Scientica Life Sciences is mandatory
Presentation Overview
1. Team
2. Expertise
3. Case Studies
Scientica Life Sciences Private Limitedwww.scientica.com
Expert
Expert
Dr. Ashutosh Pradhan Experienced Healthcare Domain Expert
Healthcare Experience of total 19 years Founder Director (9 years) of Adroit Insights and now
Scientica Life Sciences Private Limited 3 years of Healthcare Communication Agency Experience - agencies such
as GoodhealthNYou (Now Oxygen), Indegene 2 years of Medical College experience as a Lecturer Successful track record of projects including medical writing, visualization,
KOL interactions for organizing focused doctor meets Successfully handled functional tasks such as Lecturer, Medical Adviser,
Project Manager and now Director Rich experience of cross-functional co-ordination and interaction with
KOLs to achieve healthcare communication goals
The Companies
In business since:2003 - 2008 – Adroit Insights Lifesciences Pvt. Ltd. CRO
2004 – Scientica Life Sciences Private Limited Medical Communication Patient Education
Scientica Advisory Board
OrthosDr. Suresh VengsarkarDr. Nirad VengsarkarDr. K. H. SanchetiDr. Parag SanchetiDr. Sanjay Londhe
OBGsDr. Shirish DaftaryDr. Anish Sabnis
EndocrinologistsDr. Shaukat SadikotDr. Shashank Joshi
NephrosDr. Bharat ShahDr. Ramesh Rao
Consulting PhysiciansDr. S. R. TungareDr. Shailaja Sabnis
DentistsDr. Rohit Karnik
Scientica Life Sciences Private Limitedwww.scientica.com
Expertise
Core Expertise
Post-MarketingSurveillance
Print / CDs / DVDs
Advisory BoardMeets
Conferences Website / AppDevelopment
Brand Strategy
Strategic medico-marketing… Support, Planning & Execution
Brand Strategy
Design and positioningRe-engineering Planning Communication
Strategic Approach
Strategy- Medico-Marketing
Assessment - The big idea
Data Validation- MEDLINE- IndMed
- KOL Interviews- Focused Dr Meets
Client Brief - SWOT
- Scientific data- Marketing data
Stage 1 Stage 2 Stage 3
Evolution
Implementation >>>>>
Strategic Approach
DeliveryExecution - Design
- Production
Stage 1 Stage 2 Stage 3
Implementation
Approval - Medical
- Marketing
Deliverables
Sr Competencies Deliverables
1. • Brand Strategy• Medical Writing - Content Sourcing
Medical and Health Awareness along with Content validation from doctors
• Medical Visualization • Script writing, direction and
production of scientific and health awareness documentaries
• Quality of Living – Periodical
Brand Strategy:• Design and positioning• Re-engineering • Planning • CommunicationMedical Publishing: • Interactive CME CDs / Video CDs / DVDs / DVD Video• Medical Conference – audio / video coverage and post-production• Review Articles / Manuscript / Scientific writing for MEDLINE-indexed
journals• Books authored by doctors on clinical conditions • Case Studies contributed by doctors• Newsletter content• Medical Education Brochures & Leaflets • Patient Education & Awareness Campaigns• Post-Marketing Surveillance • Training Manuals • Designing research protocol, informed consent • Compiling research reports• Quarterly English Health Magazine
2. Web Programming – PHP, MySQL. • Booking domain names / Hosting web sites• Installing web applications such as Content Management Systems (CMS),
Shopping Cart, Payment Gateways, Managing mailing lists
3. Audio-visual Production & Replication CDs / DVDs (1000 & above) Normal & copy protected
Scientica Life Sciences Private Limitedwww.scientica.com
Case Studies
Clients
Cosme HealthcareA Division of CFL Pharma
Case Studies - Patient Education
Case Studies – Patient Education
Problem Challenge Solution Input
Obstetrician spend time answering queries on normal pregnancy
Obstetrician too busy to find time. Need to create an educational tool for self-viewing by patients
Patient Education Video
Joyful Motherhood Documentary
Case Studies – Patient Education
Problem Challenge Solution Input
Launching a new Product in an over-crowded market with a positioning differential
Create promotional tool to create a “feel good” positioning for an iron preparation
Patient Education Booklet on Feel Good Therapy – Yoga during pregnancy
Case Studies – Patient Education
Problem Challenge Solution InputLow Patient Compliance for Calcium
Help Orthos to increase patient awareness to improve compliance to therapy
Demonstrate Patho-Physiology of Osteoporosis and its Consequences
Osteoporosis Animated Desktop Demo Aid
Case Studies – Patient Education
Segment Derma
Problem Challenge Solution Input
In-clinic Patient education
Keeping Physicians interested in use of computers for patient education. “Keep It Simple”
3-D Animation Patient Education CD
Derma Desk – Desktop Demo Aid Software
Case Studies – Patient Education
Problem Challenge Solution Input
Low Patient Compliance for Calcium
Help Nephros to increase patient awareness to improve compliance to therapy
Demonstrate Patho-Physiology of Renal Osteodystrophy and its Consequences
Renal Osteodystrophy Desktop Demo Aid
Case Studies - Medical Education
Case Studies – Medical Education
Problem Challenge Solution InputsExplaining Mechanism of Action (MOA) in Acute Spinal Cord Injury too Complex for Sales Force
Converting full text articles in a easy to detail format
Illustrated MOA
• Animated MOA CD• Illustrated Catalogue of
MOA
Case Studies – Medical Education
Problem Challenge Solution Input
Fetal anomalies are missed by obstetricians during regular Ante-Natal Checkup (ANC)
Create a referral tool for obstetricians to improve diagnosis based on USG in ANC
3D Atlas of Fetal Anomalies
Atlas of Imaging Techniques in Obstetrics
Case Studies – Medical Education
Problem Challenge Solution InputDifferentiate a Me too brand
Create a niche position to penetrate a crowded metformin market
Review article written to focus on Increasing risk of diabetes in women
Case Studies – Medical Education
Problem Challenge Solution InputCoverage of 9th Annual Conference of Asia Pacific Arthroplasty Society
Converting video footage of 120 hours into 9 hours of video
Edit the lectures to create set of three DVDs
Case Studies – Medical Education
Problem Challenge Solution Input
Strengthen company image within orthopaedicians
Non-branded promotion
Latest Updates in the field of surgery
Hip Resurfacing Arthroplasty Procedure Atlas
Case Studies – Medical Education
Problem Challenge Solution InputGenerate Indian Consensus on Rational Use of Antibiotics
Co-ordination to get Multiple KOLs across Multiple Specialities focused to reach a consensus
Focused Group Doctor Discussions across 2 metros.
Consensus document with video CD
Case Studies – Medical Education
Problem Challenge Solution InputLaunch a new combination product for dyslipidemia
No Indian guidelines for use of combination products containing statins
Consensus Document based on Focused Group Doctor Discussion across 4 metros.
Consensus Document with Video CD
Case Studies - Web Development
Case Studies – Web Development
Case Studies – Web Development
Now Offline
Case Studies – Miscellaneous
Case Study – Android App
Problem Challenge Solution Input
Detailing on new product
Converting print media detailing aid into android device-based detailing aid
App compatible to current OS - Android 4.0.4 Ice Cream Sandwich
.apk installer compatible with Samsung Galaxy Tab 10.1
Case Study – Conference Game
Problem Challenge Solution Input
Doctor education through engaging activity to improve Brand recall at Dermacon 2004
Driving traffic to company booth at a crowded conference
Touch screen “Spot the Treatment” Game
Conference Game
Case Study – Basic Medical Education
Problem Challenge Solution Input
Help RMPs in peripheral markets understand nuances of RA
Simplifying medicine for improving patient care in RA
Series of booklets on basics of RA – incidence, prevalence, clinical features, diagnosis, management, etc.
Scientica Life Sciences Private Limitedwww.scientica.com
Thank you
Contact:Dr. Ashutosh PradhanM – 9920070300ashutosh@scientica.com
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