Transcript
Production Function On Parle Products
LordsUNVERSALCollege
Parle – G Biscuits
Topic :- Production Function
Stream :- S.Y.BMS
Division :- B
Faculty :- Ms. Angira Narvekar
Made by: -
Devendra C. Sonawane
INTRODUCTION
The Biscuit
Story
The Strength Of The Brand
Over the years, Parle has grown to become a multi-million US Dollar company.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India.
The Marketing Strength Parle has nearly 1,500 wholesalers, catering
to 4,25,000 retail outlets directly or indirectly.
A two hundred strong dedicated field force services these wholesalers & retailers.
Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network.
The Quality Commitment ¤ All Parle products are manufactured under
the most hygienic conditions.
¤ Great care is exercised in the selection & quality control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process.
¤ Every batch of biscuits are thoroughly
checked by staff, using the most modern equipment.
Parle G – The Evolution!!! Parle-G is the world’s largest selling brand
of biscuits.
Parle-G has been a strong household name across India. The great taste, high nutrition, and then international quality, makes Parle-G a winner.
Parle-G grew bigger by the minute. It wasn’t a biscuit anymore. It had become an icon.
Import & Export ♠The immense popularity of Parle products in
India was always a challenge to their production capacity.
♠Parle biscuits and confectionaries are fast gaining acceptance in international markets, such as, Abu Dhabi, Africa, Dubai, South America and Sri Lanka.
♠Even the more sophisticated markets like USA & Australia now relish Parle products.
Raw MaterialsΩ Wheat flour Ω SugarΩ Partially hydrogenated edible vegetable oilsΩ Invert syrupΩ Leavening agents (503 Baking powder)Ω Milk solidsΩ SaltΩ Emulsifiers and Ω Dough conditioners and contains added
flavours.
Machinery Used In Manufacturing
Multipack Wrapping Machine
This machine helps in wrapping the biscuits on the particular wrapper fixed on the roller of the machine. The wrapper is feed into the machine and sealing of the wrapper is done by four heater roller, which is fitted on the machine. This heater roller heat up the plastic and seals the packet. The packets coming out from the wrapping machine in a minute is programmed in computer and can be changed as per the need.
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