Transcript
Ever Heard Of P&G?
No?
No?
No?No?
Yes, to them all!
‘The Consumer
is the Boss.’
Procter & Gamble’s motto and approach
P&G caters to many brands including
Hair, Skin and Personal Care
Fabric detergents and soaps
And many more!
P&G is a leading trusted brand in the world. It guarantees customer
satisfaction.
It relies on many capabilities and philosophies including,
Customer knowledge
It’s all about what they need.
Long-Term Outlook
Analyze, prepare, commit and success.
Product Innovation
Research and development for a better product.
Quality Strategy
Quality is better. Improvement is better.
Brand extension strategy
Bigger the brand, greater the power.
Multibrand strategy
Competition breeds strategy. Strategy breeds brilliance.
Communication Pioneer
Loud and clear. On Facebook, or otherwise.
Aggressive Sales Force
Tackle all the best retailers.
Manufacturing Efficiency and Cost Cutting
Perseverance and development.
Brand-Management System
Segregation and organization sharpens focus.
Procter & Gamble needs to payclose attention to each brand of
theirs in order to continue making a huge revenue on them.
It is important for P&G to focus their attention on marketing through social media as that helps in
making stronger bonds with the consumer crowd.
P&G must also commit to providingquality and quantity at the least
affordable prices thus, guaranteeing the support of their customers always.
Also, by segregating and controlling each brand,
there is a stronger control over each brand and its
requirements. This will continue to help P&G
as they continue to dominate the market.
P&G must thus continue toStrengthen their products,
Innovate marketing strategies,
Provide individual attention to brands,
and provide to customer needs.
DisclaimerThis presentation has been created by Malavika S Menon, PESIT Bangalore during a marketing internship under
Professor Sameer Mathur.
All images are credited to Google images
All GIF’s are credited to giphy.com
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