Transcript
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Unit 3
15.09.2010
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1. Offset
2. Gravure
3. Letter press
4. Screen Printing
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Offset :
Printing done in flat surface.
Eg News Paper
Gravure:
Design is engraved and cut down in a plate and used.
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Letter Press:
` Transfer the image from one surface to
` Another surface
` Letters are made up of metal stuff;
` Printing surface is raised like char on a typewriter
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Screen Printing:
` No need of printing plates
` Printing on clothes, plastics, etc
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Radio advertisements
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Radio stations today generally run their advertising in clusters or
sets, scattered throughout the broadcasting hour.
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` Provides unique communication medium
` 1930 and 1940 are called the golden years ofRadio
` Held the attention of American people
` Transistor came into existence
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` One way communication
` No visual effect could be seen
` Advertising done through audio only
` Audio impacts play a vital role
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` Includes the visual effects
` Plays a vital role in demonstrating a product
` Creates best awareness
` More coverage compared to radio advertisements
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Pre
Production Production
Post
Production
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STAGES IN PRODUCING A TV ADVERTISEMENT
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Pre production:
1. Closing between film and radio
2. Planning special elements
3. Visualizing the commercial
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5. Pricing the project
6. Choosing the production team
7. Choosing the location
8. Conduction pre production meeting
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Production:
1. Preparing for the shooot
2. Shooting
3. Recording of sound effects
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Post production:
1. Editing
2. Recording additional sound
3. Creating sound effects
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