Transcript
PRICING STRATEGIES
SIDDHARTH NAIR
S.Y.BBA DIV – 2
ROLL NO. - 91
PRICING
TO DECIDE THE AMOUNT REQUIRED AS PAYMENT FOR SOMETHING OFFERED FOR SALE.
STRATEGIES
A PLAN OF ACTION DESIGNED TO ACHIEVE A LONG-TERM OR OVERALL AIM.
PRICING STRATEGIES
PRICE SKIMMING
PSYCHOLOGICAL PRICING
PRODUCT LINE PRICING
OPTIONAL PRODUCT PRICING
CAPTIVE PRODUCT PRICING
PRODUCT BUNDLE PRICING
PROMOTIONAL PRICING
GEOGRAPHICAL PRICING
VALUE PRICING
THANK YOU
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