Pricing strategies

Page 1 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/1.jpg' width='140' height='200' /> PRICING STRATEGIES

SIDDHARTH NAIR

S.Y.BBA DIV – 2

ROLL NO. - 91

Page 2 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/2.jpg' width='140' height='200' /> PRICING

TO DECIDE THE AMOUNT REQUIRED AS PAYMENT FOR SOMETHING OFFERED FOR SALE.

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A PLAN OF ACTION DESIGNED TO ACHIEVE A LONG-TERM OR OVERALL AIM.

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Page 5 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/5.jpg' width='140' height='200' /> PRICE SKIMMING

Page 6 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/6.jpg' width='140' height='200' /> PSYCHOLOGICAL PRICING

Page 7 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/7.jpg' width='140' height='200' /> PRODUCT LINE PRICING

Page 8 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/8.jpg' width='140' height='200' /> OPTIONAL PRODUCT PRICING

Page 9 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/9.jpg' width='140' height='200' /> CAPTIVE PRODUCT PRICING

Page 10 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/10.jpg' width='140' height='200' /> PRODUCT BUNDLE PRICING

Page 11 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/11.jpg' width='140' height='200' /> PROMOTIONAL PRICING

Page 12 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/12.jpg' width='140' height='200' /> GEOGRAPHICAL PRICING

Page 13 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/13.jpg' width='140' height='200' /> VALUE PRICING

Page 14 <img data-url='document/pricing-strategies-5584a97a6c220.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Pricing strategies' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/14.jpg' width='140' height='200' /> THANK YOU

Pricing strategies

Business

psychological pricing

promotional pricing

geographical pricing

value pricing

product line pricing

optional product pricing

captive product pricing

product bundle pricing