Transcript
By: Md. Naumaan Sheikh
Target Audience
• Niche customers
Customers spending thousands of dollars on LVL products in one visit, whilst
ordinary customers who outnumber target customers, but spend much less per visit at a much higher cost per sale.
Objective
• Creating positive emotions– Feeling of prestige
• Memories to target customers (Retail experience)– Customers
• Delivering target brand values
Psychographic Analysis
• Age - 25 to 45• Sex - Female/Male• Sect - A+
Unique Selling Preposition
• Luxury goods
Thank you
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