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PRESENTATIO N By : Anu Deepti Isha Madhu
35

Louis vuitton ppt

Aug 17, 2014

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Devices & Hardware

deepti bhardwaj

A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON
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Page 1: Louis vuitton ppt

PRESENTATION

By :AnuDeeptiIshaMadhu

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HISTORY - In 1854 : Louis Vuitton

opened first store in Paris - In 1892 : Vuitton died

and the company started selling handbags.

- Headquarters : Paris , France .

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KEY PEOPLE

Louis Vuitton : Founder

Bernard Arnault : President

Marc Jacobs : Art Director

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TARGET MARKET

Both Men and Women

Age : Ranging from young adults to Seniors 22-65 yrs old.

Income : Around $5,500 or above per month

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LVMH GROUP

Louis Vuitton Givenchy Guerlain Dior Moet & Chandon Veuve Clicquot Dom Peignon

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PRODUCTS

Main products : Leather bags and wallets

Handbags , luggage and cosmetic bags

Time pieces Shoes Jewelry Sunglasses Belts ,scarves & Accessories

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PRICE

Never on Sale !! Premium prices Price range : - Handbags : $ 550 - $ 3700 - Wallets : $ 200 - $ 700

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PROMOTION

Advertisements - message : convey luxurious image - means of media : high-end fashion

magazines. Eg. – Vogue, Elle -Billboards

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PLACES

Department Stores - Macy’s New York - Bloomingdales - Saks Fifth Avenue

Exclusive Distribution - Limited number of stores and

retailers

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ENDORSEMENTS

Jennifer Lopez Kate Moss Uma Thurman Scarlett Johansson

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REVENUE EARNED

€ 1.98 billion ( 2009 )

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COMPETETORS

Gucci

Prada

H&M

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GUCCI

History : Founded in 1921 by Guccio Gucci in Florence,Italy

Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute )

After WW2 : Internationally recognized as a luxury brand

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BRANDS UNDER GUCCI GROUP

Gucci Bottega Veneta Yves Saint Laurent Bedat &Co. Boucheron YSL beaute Balenciaga Stella McCartney Alexander McQueen Sergio Rossi

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Products & Key people

Clothing Watches Jewellery Shoes Leather goods

Key people : Patrizio Di Marco ( President & CEO )

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Revenue earned

€ 2.2 billion ( 2009 )

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PRADA

Founded in 1913 by Mario Prada

Headquarters at Milan ,Italy

More than 250 boutiques worldwide

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PRODUCTS

Perfumes Bags Cosmetics Sunglasses Accessories Shoes Apparels

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KEY PEOPLE

Miuccia Prada ( Head Designer )

Patri Zio Bertelli ( CEO )

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REVENUE EARNED

€ 1.7 billion (2009 )

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H&M Hennes & Mauritz AB

Founded in 1947 in Sweden by Erling Persson

Headquarters at Stockholm , Sweden

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PRODUCTS

Cosmetics

Clothing

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KEY PEOPLE

Stefan Persson ( Chairman )

Karl Johan Persson ( President &CEO )

2000 Stores in 37 different countries

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REVENUE EARNED

SEK 118.697 million ( 2009 )

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GLOBAL MARKET POSITION

LVMH : 16th

GUCCI : 45th

PRADA : 87th

H & M : 22nd

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