Presentation Martin Rodhe Berlingske Media

ADSERVING MIGRATION

EMEDIATE

MARTIN RODHE

AGENDA

• Reviewing adtag structure

• Product review – did our banner system match the expectations of our customers?

• Migration – bullet points for success

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PRODUCTS

• Where we able to deliver based on the promises we made?

• Where we able to deliver on the premises that our customers expected?

• Where we able to control where our products were delivered?

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ADTAG STRUCTURE

PRODUCTS

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ADTAG STRUCTURE

G1

B1

F1

PRODUCTS

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ADTAG STRUCTURE

G1C1C2C3B1L1F1

…and this is onlyabove firstscroll…

PRODUCTS

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ADTAG STRUCTURE

G1B1L1F1

And then comesoverlays, interstitials, pushdowns, and so on.

C3

C2

PRODUCTS

• Confusion!

• Compensation!

• Trench war!

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ADTAG STRUCTURE

PRODUCTS

• New tags – API controlled

• Increased trust from Editorial and Tech

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WHAT TO DO?

AGENDA

• Reviewing adtag structure

• Product review – did our banner system match the expectations of our customers?

• Migration – bulletpoints for success

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PRODUCTS

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NEW TAGS

• What was included in what product?- Run Of Network – Run Of Site

• What was delivered?- Time, Inventory Management, u***rdelivery

DELIVERY

• IMS calculations – old system

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INVENTORY MANAGEMENT

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Inventory

Inventory

DELIVERY

• IMS calculations – Emediate

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INVENTORY MANAGEMENT

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30

40

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Inventory

Inventory

DELIVERY

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INVENTORY MANAGEMENT

DELIVERY

• Bumps!

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INVENTORY MANAGEMENT

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50

100

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250

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Inventory

AGENDA

• Reviewing adtag structure

• Product review – did our banner system match the expectations of our customers?

• Migration – bullet points for success

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MIGRATION

• Get the right team- Commercial (sales)- Tech- Project manager- Ad masters

…and managers that can approve tests and launches.

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TEAM

MIGRATION

• Do it at the right time-When campaign flow is simple

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TIME

MIGRATION

• Do it with the right partner- !!!

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VENDOR

QUESTIONS

??

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THANK YOU!!

Martin Rodhe – maro@berlingskemedia.dk

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CONTACT