Transcript
Your network is more powerful than you think
Social Media?
The Web is finally becoming Universal…
…and still its growth is amazing !!
400 % globally since 2000 – 1500 % in Africa – 900 % in Latin
America 550 % in Asia and even 300 % in Europe
1.8 Billion users worldwide, 26% of humanity75 % of populations in Western countries & about 10% in Africa
(Source: Internet World Stats)
v
2 out of 3 internet users are on social
networks
4th most popular online activity (ahead of
email) 10% of time spent on the web – and
so on… (Source: Nielsen)
350 million members,
5 billion minutes / day spent on
Facebook,
Twitter ‘s monthly growth up to 1400%
SOCIAL NETWORKINGis changing the web
INFO FLOWS exponential growth
Synchronized GLOBALLY…
100M viewed videos on YouTube / day
15M articles on Wikipedia
534M / month Add This users share
articles
in 50 languages, 1 article shared on
Viadeo
generates 5 new readers…in REAL TIME, from ANYWHEREInfo is automatically and globally synchronized
from
anywhere: websites, Smartphones thru API
…from ANYONEAny individual produces info that is
to be shared, recommended, shared,
etc.
CONTENT is no more king
The WEB is OPEN
The web is about sharing &
engaging “It’s not what you do
but who you
know”
Platforms are open and interoperate
thru APIs and web services,
information feeds are shared.
The next step: Web without websites?
The INDIVIDUAL is !
His differences make the difference..
even in a globalized world.
Both on a personal & professional
point of view
PSN are changing PROS &COMPANIES
• 500 million professionals should be using PSN by 2015
• Added VALUE is created by INDIVIDUALS
• Their VALUE is linked to their e-REPUTATION
• e-REPUTATION is based on RECOMMENDATION
PSN bring more transparency !
TRANSPARENCY brings changes• The end of the ORGANIZATION CHART ?
knowledge & responsibilities are better & more “horizontally” shared
• The end of PERMANENT CONTRACTS ?towards more flexibility and multi facets pros
Companies need
to • 93% of social media users
believe
a company should have a
presence
on Social Networks (Source: Cone Inc.)
• Need to capitalize on individual
Networks & create their own,
build
their own e-REPUTATION
From ROI to ROE… • your main investment is TIME & BRAINS• ADDED VALUE takes time & comes out of engagement, personal relations• ROE > ROI
Your network is more powerful than you think
Viadeo Presentation
Founded in June 2004, Viadeo quickly established itself as an essential tool for professional networking in Europe and beyond.
The company employs 200 employees
Headquarters in Paris
Locations
Who are we?
Oct. 2009 Acquisition of Unyk, a networking platform.
Nov. 2006 Viaduc changes its name into Viadeo and launch the site in Europe.
June 2004 Creation of Viaduc in France, an online business network.
June 2006 5M€ raised.
Aug. 2007 New fund raising round: 5M€.
Nov. 2007 Viadeo partners with Google OpenSocial project.
Dec. 2007 Acquisition of Tianji, the leading online business network in China.
July 2008 Acquisition of Spanish site ICTnet .
Nov. 2008 Opening of Viadeo Mexico.
Jan. 2009 Acquisition of ApnaCircle, the leading online business network in India.
Since 5 years…
Apr. 2009 3rd fund raising round: 5M€.
2000 Agregator: Network of 300 « high speed Growth companies »
25 million members wordwilde
Viadeoleader in Europe and emerging countries
Northern America4 M
Northern America4 M
Southern America8,5 M
Southern America8,5 M
Europe5,7 MEurope5,7 M
China3,5 MChina3,5 M
India1,5 MIndia1,5 M
Other countries1,8 M
Europe 5,7 million members
France3,3 M
Spain850 K
Italy400 K
United Kingdom350 K
Others800K
Paris*Lyon*
Milano*
London*
Barcelona*Madrid*
* Viadeo Offices
North and South America12,5 million members
Mexico2,3 M
Brasil2 M
USA600 K
Others7,6 M
Mexico*
Montreal*
* Viadeo Offices
Key positions and areas of activity
Key positions held by members of Viadeo (in%)
Viadeo members occupy key roleswithin their companies
Key areas in which working members of Viadeo (in%)
20%
Who are the Viadeo members ?
Employees 75 %
Entrepreneurs 15 %
Freelance 5%
Unemployed 5%
Status
Less than 100 employees
58%100 to 500
13%
500 to 10006%
Over 100023 %
Size of company
40% 60%
Viadeo, audience and activity
Over 1 million new members / monthOver 2 million profiles consulted / day 100 000 connections / day150 million viewed pages / month
Thousands of Q&A……and shared articles
Over 32 000 forums with over 3 million of members
350 communities With over 350 000 members
Over 20 000 referenced blogs
Use of Viadeo
Professional Social Network: What for?
Find new career opportunities 54% Recruitment 16%
Find clients 25% Find financial partners 11%
Find commercial partnerships 22% Find suppliers 16%
Note : Viadeo’s studies on motivation of members to join Viadeo
Why join a PSN?
Professional Social Network: Key success factors?
Member base size (by cities, activities, job functions,…)
Speed of member growth
Quality & quantity of contacts
Useful business toolsRelevant informationActivity: nb of page
view/connections
Provide Business opportunities
Increase productivityValue-added servicesTargeted advertizingCareer development
Monetization requires that members use the platform Member usage grows with the quality and size of the Network
Viadeo’s Business Model: Deliver value to users
Viadeo’s platform and member base is highly valuable to:
Members: Premium subscription Enhance visibility Find business contacts Career opportunity
Recruiters: Recruiting tools Access to qualitative candidates in position Post job offers Increase employment brand awareness
Advertisers: Targeted Advertising tools Highly targeted audience (role, company,
interest,…) High income profile Decision maker in their respective companies
…
© Viadeo – Juin 2009
Thanks for your attention !
Olivier Fécherolle
http://www.viadeo.com/fr/profile/olivier.fecherolleFollow me on Twitter : @OlivierFech
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