Predictive Analytics: Business Perspective & Use Cases

PREDICTIVE ANALYTICS

ÇAĞRI SARIGÖZMARCH 2015

Predicting The FutureIn Search of The Unknown

Source: http://www.slideshare.net/idigdata/practical-predictive-analytics-with

Business Value IncreasesAs It Gets Harder

Source: http://diverseit.co.za/business-intelligence-bi-spectrum/

Hype Cycle for Emerging Technologies

Source: http://www.gartner.com/newsroom/id/2819918

Trends, Customers, Business

Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html

Data-Rush

Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html

Talent, Adoption, Integration

Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html

Simple is Popular

Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html

They just need a start

Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html

Infrastructure

Funding = Expectations

Source: http://conversionxl.com/predictive-analytics-changing-world-retail/?hvid=352IDw

Analytics Value Chain: Customer Purchase Decision for Ecommerce

Source: http://www.slideshare.net/valiancesolutions/predictive-analytics-in-ecommerce

Segmentation & PersonalizationSegmentation is Product Centric

“Customers who viewed/bought this also viewed/bought those”Better than a “lucky guess”, but not enough for Ecommerce

True Personalization goes way beyond SegmentationTaking note of everything about the customer

Every search query, every click, every add to cart, and every purchase, along with all the attributes associated with eachContinuously learning about the customer and delivering an experience that responds directly to his or her intrinsic

interests and immediate needs with each returned visit.Over time, this experience becomes smarter and more intuitive. The customer feels like their online engagement with a

brand is natural, pain free, and even special.

By combining individualized historical data with real time relevancy, we can better anticipate immediate needs

Source: http://blog.reflektion.com/?p=17

If You are BIG, You can Predict HUGE

Source: Amazon’s Patent on Anticipatory Package Shipping