PREDICTIVE ANALYTICS ÇAĞRI SARIGÖZ MARCH 2015
PREDICTIVE ANALYTICS
ÇAĞRI SARIGÖZMARCH 2015
Predicting The FutureIn Search of The Unknown
Source: http://www.slideshare.net/idigdata/practical-predictive-analytics-with
Business Value IncreasesAs It Gets Harder
Source: http://diverseit.co.za/business-intelligence-bi-spectrum/
Hype Cycle for Emerging Technologies
Source: http://www.gartner.com/newsroom/id/2819918
Trends, Customers, Business
Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html
Data-Rush
Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html
Talent, Adoption, Integration
Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html
Simple is Popular
Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html
They just need a start
Source: The Data Warehousing Institute, TDWI Best Practices Report: Predictive Analytics for Business Advantage, 2014 First Quarter https://www.sap.com/bin/sapcom/en_us/downloadasset.2014-03-mar-17-21.predictive-analytics-for-business-advantage-pdf.html
Infrastructure
Funding = Expectations
Source: http://conversionxl.com/predictive-analytics-changing-world-retail/?hvid=352IDw
Analytics Value Chain: Customer Purchase Decision for Ecommerce
Source: http://www.slideshare.net/valiancesolutions/predictive-analytics-in-ecommerce
Segmentation & PersonalizationSegmentation is Product Centric
“Customers who viewed/bought this also viewed/bought those”Better than a “lucky guess”, but not enough for Ecommerce
True Personalization goes way beyond SegmentationTaking note of everything about the customer
Every search query, every click, every add to cart, and every purchase, along with all the attributes associated with eachContinuously learning about the customer and delivering an experience that responds directly to his or her intrinsic
interests and immediate needs with each returned visit.Over time, this experience becomes smarter and more intuitive. The customer feels like their online engagement with a
brand is natural, pain free, and even special.
By combining individualized historical data with real time relevancy, we can better anticipate immediate needs
Source: http://blog.reflektion.com/?p=17
If You are BIG, You can Predict HUGE
Source: Amazon’s Patent on Anticipatory Package Shipping