PRDA Company Presentation 2011

PRDA

Your Total Social Media Solution Provider

Founded in 2004Hundreds of successful campaignsBroad range of industriesPhysical presence in:

Hong KongChinaPhilippinesIndiaU.S.

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PRDA

PRDA is based on over 20 years of experience in leveraging digital platforms to build communities and spread ideas and harvest data uses a proven process to deliver quality social media initiatives with transparency, predictability and measured results

is passionate about promoting and protecting your brand

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About us

9 channels

VideoBlogsForumsArticlesBookmarksMobileSocial SitesSMRMicro sites

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9 channels - why

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ViewsUsing a range of medium to communicate with fans increases views and shares

SentimentCreating a deep and broad range of brand positive content protects against negative sentiment

SearchProperly written and search engine optimised content increase search ranking

SyndicationBranded channels with loyal fans always receptive to messages

5 step process

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1. Listen

2. Content creation

3. Publish4. Engage

5. Analytics

Step 1 - listen

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Listening (monitoring) is the most important component of social media strategy. It is the front line for brand protection and effectively influencing online conversations. PRDA uses proprietary applications to track real time conversations.

Listen to:WhoWhereHowCustomer infoCompetitor infoSentimentCrisis alerts

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Step 2 - content creation

Be part of the conversation. Influence and add value. Be relevant to your fans. With effective listening comes the knowledge to craft relevant content.

Content:RelevantExcitingInfluentialSearch optimisedColloquial/ localShareablePositive

Step 3 - publish

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Content published to branded sites. Using 9 channels and proper placement brand content has maximum impact. With effective listening comes the knowledge to place and participate effectively in conversations.

Publish:Branded9 channelsTargetedMultilingualCountry specific

Step 4 - engage

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Engagement is unique to social media. Amplify positive messages. Interact with fans. Manage conversations and protect the brand. With effective listening comes the knowledge to enhance fan's brand experience and influence sentiment.

Engage:Fan experienceAmplify positiveMinimise negativeQ/AInfluenceCommunity management

Step 5 - analytics and measurement

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Business needs results. Analytics along with KPI's can demonstrate ROI or equivalent media value. Social media should be an investment that pays dividends

Analytics:ROIBrand positioningConversionShare of voice PROffset other marketing budgets

Review

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PRDA is an experienced end-to-end social media solution provider. We use a process driven approach to maximise quality, transparency and results. Decades of global digital experience drives the company. Local knowledge makes it work.

MonitoringContent creationPublishing - branded syndicationEngagement - community and reputation managementAnalytics and consultancy

Thank you