Ppt 1. online selling creative cycle (updated mon 27 oct 14)

1 . O N L I N E S E L L I N G

C R E A T I V E C Y C L E O N L I N E E N T R E P R E N E U R S H I P

P R O J E C T

“My life is a journey.

It seems like I set a goal

and some kind of way I

accomplish it, and then I set

another one.

And my goal was trusting

myself and my goal was

growth.”

- Beyonce

2R E T R I E V E D F R O M V O G U E U K

H T T P : / / W W W . V O G U E . C O . U K / N E W S / 2 0 1 3 / 1 2 / 1 3 / B E Y O N C E - R E L E A S E S - S U R P R I S E - F I F T H - A L B U M - O N -

I T U N E S / G A L L E R Y / 1 0 8 3 8 4 3

R E T R I E V E D F R O M K I M S M I T H J E W E L R Y D E S I G N S ,

H T T P S : / / W W W . E T S Y . C O M / S H O P / K I M M S M I T H

D A R E T O D R E A M I T

3

R E T R I E V E D F R O M V I V I E N O F H O L L O W A Y S H O P ,

H T T P : / / S T O R E S . E B A Y . C O . U K / V I V I E N - O F - H O L L O W A Y - S H O P

D A R E T O D R E A M I T

4

Y O U W I L L L E A R N …

How to set

up your own

Online Shop

via Etsy or

eBay

5

Y O U W I L L L E A R N …

6

How to Collect

Payments via PayPal

Y O U W I L L L E A R N …

7

How to

Ship your

Products

Out

8

A. SET UP AN ETSY

ACCOUNT or

B. SET UP AN EBAY

ACCOUNT

C. SET UP A PAYPAL

ACCOUNT TO

RECEIVE PAYMENTS

D. SHIPPING

INFORMATION

T O D A Y ’ S

A G E N D A

A . O P E N Y O U R

E T S Y A C C O U N T

9R E T R I E V E D F R O M E T S Y

H T T P : / / W W W . E T S Y . C O M /

Etsy is an online marketplace

where people around the world connect to buy and

sell their handmade and vintage items.

10R E T R I E V E D F R O M E T S Y

H T T P : / / W W W . E T S Y . C O M /

I . A B O U T E T S Y

ADVANTAGES

Has a very good reputation.

No need to worry about fraud.

It has a large community. Even

if one of your items doesn’t

sell, you can receive feedback

as to why this is so.

11

DISADVANTAGES

Strict guidelines – Items sold must be

handmade, vintage or crafting

supplies.

Listing an item can get slightly

complicated, but it will be easy after

getting used to.

I I . R E G I S T R A T I O N

12

1. Register

your account

by clicking

‘Register’ on the

top right hand

corner of the

screen.

I I . R E G I S T R A T I O N

13

2. Fill in your details in

the form that pops up

after clicking ‘Register’.

Real names are not

required.

You can also sign up

with Facebook if you

wish.

I I . R E G I S T R A T I O N

14

3. You will be prompted to confirm your account after registration. Head

to your email account to do so.

Click on the link in your email. You will be redirected back to the homepage

of Etsy.

Scroll down all the way and to the bottom left hand corner and click “Open

a Shop”.

I I . R E G I S T R A T I O N

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4. On the next page,

click on the “Open

up an Etsy shop”

button.

This will redirect you

to the following

page.

Choose your preferred language, currency and shop country.

I I I . S E L L I N G A P R O D U C T

16

5. Follow the step-by-step instructions provided

by Etsy regarding how to set up your shop.

Begin by creating your shop name.

I I I . S E L L I N G A P R O D U C T

17

6. Decide the category your products will fall under.

I I I . S E L L I N G A P R O D U C T

18

7. (optional) Adding variations allows you to convey

more product information to potential customers.

8. Upload a clear photo of your product by

pressing the

“Add photos” button and choosing the photo file from

your computer.

I I I . S E L L I N G A P R O D U C T

19

9. Add tags which describes your item so it would be

easier for a potential buyer to find it!

Simply enter the words you would use to describe your

item and what your item is related to (e.g. cup,

spoon, etc. )

I I I . S E L L I N G A P R O D U C T

20

10. Enter the desired price of your item, and the

quantity you are selling.

I I I . S E L L I N G A P R O D U C T -

E X A M P L E

21

1. Title of Your

Item.

Be concise but

also provide

sufficient

information to

your customer!

I I I . S E L L I N G A P R O D U C T -

E X A M P L E

22

2. This lady

pays a lot of

attention to

detail as

online buyers

will not be

able to test the

product out for

themselves.

I I I . S E L L I N G A P R O D U C T -

E X A M P L E

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3. Promotions

Use well described

titles!

This seller also uses

her description to

talk about

promotions, which

would be attractive

to customers.

I V . D E L I V E R Y

24

Under shipping, you can decide on the processing time for an item

to be dispatched for delivery. This is the amount of time it would take

you to prepare the said item.

Buyer pays the shipping cost. Shipping costs depend on

the country they want you to ship to. Add as many

countries to ship as you’d like with separate shipping costs

for each country.

I V . D E L I V E R Y

25

Shipping Profiles allow you to quickly update multiple

listings with similar shipping costs.

You can create separate Shipping Profiles for the

different types of items you sell.

You can determine the shipping cost for an item of a

specific size, weight and shipping method. Then, create

a Shipping profile for that item so you can quickly add

those details to new listings for those items.

V . R E C E I V I N G P A Y M E N T

26

You can accept

payment by credit

cards, debit cards,

Paypal and Etsy gift

cards.

We recommend

PayPal for security

and convenience.

More information will

be included later in

this presentation.

V I . C U S T O M E R F E E D B A C K

27

Feedback from customers

are important!

Potential customers will

always look at reviews

before deciding to buy

anything from your shop.

Regarding negative

feedback, don’t take it to

heart. It will help you

improve as a seller as you

will learn from your

mistakes and become

better.

V I I . Y O U R P O L I C I E S

28

• It is up to you to make your own policies.

• Click on your shop on the upper right side of the

page, the look at the left side, click on Information

and Appearance, and then Policies.

• It is quite important to do so as to be covered under

seller protection.

• Refer to the policies of similar shops. Explore Etsy

for policies of other sellers!

V I I . Y O U R P O L I C I E S

29

Etsy’s Shop Statistics show you both the volume

of the traffic in your shop as well as the traffic

source.

This is available under:

- Your Shop

- Shop Statistics

V I I I . F E E S

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1. There is a listing fee of £0.12, regardless of how

many items you list.

2. Additional order processing fees of 4% + £0.20

GBP per payment.

You will be charged a fee for each order processed

directly on Etsy, deducted from the order at the time of

sale. This fee is assessed on the total amount of the

sale, including tax and shipping.

I X . T A X I N F O R M A T I O N

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• Every individual has to sign up with the tax authorities in the

first 3 months after they have opened an Etsy account.

• You can register it online at

http://online.hmrc.gov.uk/shortforms/form/CWF1ST?dept-

name=CWF1&sub-dept-n

• Make sure you also complete the Class 2 NI exemption if you

don’t expect to make more than about £5000 in the tax year

• Information is available at

www.hmrc.gov.uk/working/intro/class2.htm

• You can include a tax in your price.

B . O P E N Y O U R

E B A Y A C C O U N T

32R E T R I E V E D F R O M E B A Y . C O . U K

H T T P : / / W W W . E B A Y . C O . U K /

I . A B O U T E B A Y

ADVANTAGES

Simple to use.

Huge traffic (over 14 million

active users in the UK

alone).

Receive assistance from

eBay with regard to returns

and refunds.

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DISADVANTAGES

Fees are relatively high.

Listings are 35p if you have done

more than 20 this month, 10% of

a transaction (including transport

cost) plus PayPal fee.

Negative feedback destroys

reputation.

I I . R E G I S T R A T I O N

Click on the Register button on the top left of the

homepage.

Registration will require a few important details such

as your name, email and a password.

34

Ebay gives a user ID

automatically upon

registration. This can be

later edited from “Me

ebay”.

Only the user ID will be

shown to buyers and

thus privacy is ensured.

I I I . S E L L I N G A P R O D U C T

1. Click on

‘Sell’ on the

top right corner

and fill in the

information

required.

35

I I I . S E L L I N G A P R O D U C T

36

2. Give the title of the listing and click on “Get started”,

3. Find the right category and go on “Create listing”,

E.g. If listing homemade clothes,

the category will be “vintage

clothing”

I I I . S E L L I N G A P R O D U C T

37

4. Add photos and enter a detailed

description of the item (size,

fabric..).

I I I . S E L L I N G A P R O D U C T

38

5. Scroll down and choose auction or

fixed price. We recommend fixed

price as it makes it more likely to sell

the item. Also put in the asked price.

I V . D E L I V E R Y

39

• Choose whether you want to charge the customer

for delivery or whether you will pay the delivery

charge yourself.

We recommend

that you avoid

international

delivery as

postage can

become very

expensive.

I V . S A V E T H E C H A N G E S

40

• The next step will require you to

finalise your PayPal account before

you can post your first listing.

• PayPal will be covered after this slide.

R E T R I E V E D F R O M P A Y P A L U K

H T T P S : / / W W W . P A Y P A L . C O M / U K / W E B A P P S / M P P / H O M E

C . O P E N Y O U R

P A Y P A L A C C O U N T

41

L E T ’ S G E T T O B U S I N E S S

1. Go to www.PayPal.co.uk.

42

2. Click “Open a Business

Account”.

3. Click “Get Started

for Free”.

Take note that PayPal

charges a service charge of

3.4% + 20p for each payment

you receive from your

customer.

43

PayPal Business

Charges

4. Click “Continue For

Free”.

You can always upgrade to 20

pounds/month in the future, once

your business takes off! For now,

the free option is good enough for

us.

5. Type in your email address and

the verification code, then click

“Continue”.

You’ll need this email address to check the

payments you’ve received. Give a real one you

will check regularly.

44

- Use your email address as the

account name, and choose a

strong password!

6. Enter your

Personal Details.

45

- You’ll need to enter your real

first and last name. Your name

will not be shown to your buyers.

B U S I N E S S A D D R E S S

P H O N E N U M B E R

- Your business name will be

shown to your buyers. It does not

have to be a real registered company

name. It can be the name of your

eBay / Etsy shop.

- Read, and agree to the User

Agreement and the Privacy Policy.

Click “Agree and Continue”.

7. Enter more

business details.

46

Enter the type of goods/services

you are selling, and include your

Etsy or eBay shop website

address.

8. Enter your birthdate

and home address.

Home address can be the same as

the business address. Your address

will not be shown to your customers.

47

9. Choose how to get

paid.

(A) Select “On eBay” if

you chose to open your

store on eBay earlier.

(B) For Etsy, simply go to

this website -

https://www.etsy.com/uk/hel

p/article/225 for instructions

on adding your PayPal

account.

48

10. Confirm your email

address.Login to your email address, find the email

address from PayPayl and confirm your

email.

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Enter your bank sort code and account

number to transfer money earned in your

PayPal account to your bank account.

11. Confirm your bank

details.This step is required to transfer

money earned from your PayPal

account to your own bank account.

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11. Confirm your bank details.

To verify your bank account, PayPal will send you a 1

pence payment, with a code for you to enter for

confirmation.

Enter this 4-digit code in the box. You can find the

code either via i-Banking, telephone banking or

updating your passbok at an ATM.

51

12. Confirm your business

name.

Your customers will not be able to view your

personal name, but they will see the business

name you provided!

The business name could be a short-

form / condensed version of your eBay

or Etsy shop name.

P O L I C I E S : R E F U N D S A N D

D E F E C T S

52

It is up to you to decide your return policies.

We recommend that you state clearly that no cash refunds

will be provided except for defects.

If you wish to provide cash refunds or exchanges for non-

defective items, you should state that shipping, handling and

insurance fees cannot be refunded to the buyer, and that the

buyer must pay for their own return shipping cost to you.

53

P O L I C I E S : R E F U N D S A N D

D E F E C T S

Make sure that you package your item carefully to avoid

defects during delivery.

If you are selling vintage goods, make sure to list the

condition of the good clearly. E.g. “Condition is 8/10, with

few minor scratches”

If the customer states that the item has a defect, request that

they e-mail you with a photo of the defect within a fixed time

period you stated in your policy.

You should provide a refund if the customer requested for it if it

is your negligence in sending out a faulty item!

What if there is a defect in an item I sent?

54

Example of a defective return policy:

“Please check the items when your order

arrives. If there are any discrepancies, please

notify me within 5 days so that I can take

corrective action.

If the problem is because I messed up (yikes) –

incorrect description, wrong item shipped or

major flaw, then you can return it for a full

refund.

However, please contact me before sending

anything back.”R E T R I E V E D F R O M T O P E T S Y S E L L E R B O H E M I A N F I N D I N G S ,

H T T P S : / / W W W . E T S Y . C O M / S H O P / B O H E M I A N F I N D I N G S / P O L I C Y ? R E F = S H O P I N F O _ PO L I C I E S _ L E F

T N A V

P O L I C I E S : R E F U N D S A N D

D E F E C T S

55

Example of a defective return policy:

“If there is no problem with the item received, (you just

don't want it it), shipping, handling, and insurance fees

are NOT refundable and you are responsible for return

shipping cost. As mentioned previously, you must

contact me within 5 days of receiving your order.

Important note: All returned products must be in their

original condition. I will issue a credit to your PayPal

account after I receive the returned products. You will

receive a refund for the item less the shipping costs

paid.”

R E T R I E V E D F R O M T O P E T S Y S E L L E R B O H E M I A N F I N D I N G S ,

H T T P S : / / W W W . E T S Y . C O M / S H O P / B O H E M I A N F I N D I N G S / P O L I C Y ? R E F = S H O P I N F O _ PO L I C I E S _ L E F

T N A V

P O L I C I E S : R E F U N D S A N D

D E F E C T S

D . S H I P P I N G

I N F O R M A T I O N

56

Let’s learn to use The Royal Mail.

http://www.royalmail.com

R E T R I E V E D F R O M T H E R O Y A L M A I L

H T T P : / / W W W . R O Y A L M A I L . C O M /

1 . H O W M U C H I S I T ?

57

(i) Use the Price Finder.

Click “Get a price” or go to the web-

page: http://www.royalmail.com/price-

finder

(ii) Select where you are

sending it to:

UK,

Overseas, or

HM Forces.

Select country, then click “Next”.

In this example, we will select UK.

(iii) Enter the details of your

parcel.

For this example, we will assume:

- Small Parcel weighing between

101 - 500g.

- Maximum dimensions:

- Max length: 45cm, Max width:

35cm, Max depth: 16cm, Max

weight: 2kg

Such a parcel should suit most of

your sales!

(iv) Select size of your

parcel again, and click

“See prices”

1 . H O W M U C H I S I T ?

58

(iv) View the price list and

select your preferred service.

- Cheapest option:

“Royal Mail, 2nd class” for £2.80

- Recommended:

“Royal Mail, Signed For 2nd

class” for £3.90 due to the proof

of delivery provided.

Proof of delivery is valuable just

in case Royal Mail loses your

mail, or if the customer denies

receiving his/her package!

1 . H O W M U C H I S I T ?

59

2 . G O O D T O K N O W

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PROOF OF SHIPPING

• Available for “Signed For” services.

• Small extra charge.

• Protects you from customers who claimed they did not

receive your item.

What if I’m not happy with the Royal Mail?

Go to their Help Center!

http://www.royalmail.com/personal/help-and-support

For cases of

complaints,

claims and

compensation

2 . G O O D T O K N O W

61

COMPENSATION FOR DAMAGE AND LOSS

• Rare event!

• Keep your receipt as evidence of posting.

• In the event that Royal Mail damaged or loses the item in

the midst of delivery, you may be able to claim

compensation.

• Compensation details differ based on value of package

sent and type of service used.

• Go to web-page: http://www.royalmail.com/personal/help-

and-support/available-compensation-for-damaged-and-

part-loss-items for further compensation details.

2 . G O O D T O K N O W

62

ADDITIONAL COMPENSATION DETAILS

• You must make the claim for damage or loss

within 80 calendar days of the date of posting, or

no claim will be entertained!

• Royal Mail advises customers to claim as soon

as possible.

• Eligible services for claims:

2 . G O O D T O K N O W

63

PACKAGING IT PROPERLY

• To avoid the hassles of damaged

products, remember to pack your

items properly!

• E.g. hard boxes and bubble-wrap

to protect handmade jewelry. Use

tape to hold items together and

avoid movement during delivery.

• You may also want to beautify your

packaging with handwritten notes,

ribbons or cards!

2 . G O O D T O K N O W

64

L E T ’ S

R E C A P !

65

66

1. STARTING

YOUR ONLINE

SHOP

SIGN UP WITH

EBAY OR ETSY

2. BE READY TO RECEIVE MONEY

SIGN UP WITH PAYPAL

3. LEARN TO

SHIP THINGS

OUT

SHIPPING WITH

ROYAL MAIL

F I N A L L Y …

N O W

L E T ’ S G E T

S T A R T E D .67

S H E

W H O

D A R E

S ,

W I N S .68R E T R I E V E D F R O M V O G U E U K

H T T P : / / W W W . V O G U E . C O . U K / N E W S / 2 0 1 3 / 1 2 / 1 3 / B E Y O N C E - R E L E A S E S - S U R P R I S E - F I F T H - A L B U M - O N -

I T U N E S / G A L L E R Y / 1 0 8 3 8 4 3