Power brands services and process

Power Brands is the leading beverage formulation, development and management firm in the U.S.

We focus exclusively on the beverage industry. The services we provide include:

• Beverage Formulation

• Packaging Development

• Package Design

• Prototype Development

• Production

Why Choose Power Brands?

•Power Brands has been in your shoes. We have successfully launched our own beverage brands, as well as many Client brands.

•Power Brands has successfully launched brands with multi-million dollar budgets as well as shoestring exercises.

•We provide broad expertise under one roof: formulation, graphic design, sales and marketing strategy, product launch strategy, financing and investor expertise.

Our projects begin with a Creative Brief meeting with each client and Power Brands executive team and staff. Beverage formulation and development projects typically require 60 – 120 days from concept to final approved formulation and packaging design.

Beverage Development Cycle

Creative Brief

Formulation

Container Selection

Label Design

Client Review

Design and Formula Revisions

Identify Suppliers

Prototypes/Production

Creative Brief•Every development project begins with a Creative Brief meeting, which includes the Client and a cross-functional Power Brands team representing the lab, graphic design, and the executive team.

•The Creative Brief will cover:• Ingredients• Flavors• Packaging• Graphic design• Cost and retail price estimates/targets• Timelines and deliverables

•The Power Brands team will complete an A1 form summarizing the project and email to the Client for signature within 24 hours.

Beverage Formulation•Power Brands beverage laboratory is in-house. Clients are always welcome to visit in-person to expedite their project.

•Beverage R&D: Power Brands employs highly experienced beverage scientists dedicated to beverage development.

•Power Brands enjoys relationships with best-in-class flavor houses, chemical suppliers, and raw materials suppliers across the industry.

•Power Brands brings expertise across all beverage segments, some examples include:

Soft Drinks Tea

Enhanced Water Coffee

Energy Drinks Juices

Organic Beverages Sports Drinks

•Clients are allowed up to 3 rounds of beverage formulation

Container Selection

Our development team provides beverage packagingexpertise for any type of beverage application.

P.E.T.: Hot Fill or Cold Fill Glass

Aluminum: Cans or Bottles Tetra Pak

Flexible Packaging Custom Applications

• With extensive knowledge of beverage processing options and packaging resources, Power Brands expertly matches packaging to product.

• Once packaging is determined, Power Brands will forward vendor information to the Client. It is the Client’s responsibility to establish a relationship with the vendor, secure pricing, availability, MOQ and timing.

Label Design

•The Power Brands creative design team includes a team of full time in-house graphic designers who specialize in beverage label and packaging design.

• Our design team brings expertise in each label substrate, including can design, shrink band labels, paper wraps, and pressure sensitive labels.

•Clients are allowed 3 rounds of front panel concept artwork. Once this is approved, the designer will move to layflat stage (includes side panels and back panel). The Client will receive two rounds of layflat artwork.

Client Review and Approval•FORMULATION: The Client will receive first round samples for sensory evaluation typically within 10 business days of submitting the signed A1 form. Once feedback is provided, second round samples are typically provided within 5 business days. The Client receives 3 rounds of samples in a typical product development agreement.

•ARTWORK: Similar to formulation samples, the Client will receive first round creative concepts within 10 business days of submitting the signed A1 form. The Client receives 3 rounds of concept artwork. Once approved, the Client then receives 2 rounds of layflat artwork to complete the project.

Identify SuppliersPower Brands identifies and matches the right vendors based on location, capabilities and cost efficiencies. We supply each client with vendor contact information and it is the Client’s responsibility:

•Establish relationships with vendors

•Determine pricing

•Determine minimum order quantity (MOQ)

•Establish timelines

Prototypes• Prior to going into full scale production, Power Brands will always

recommend Clients explore prototype development. Prototypes and a solid business plan or presentation will help the Client:

Secure interest from investors

Secure purchase orders from retailers or distributors

Perform focus group testing

Sell product in independent grocers

Production• If the Client is fully funded and is determined to go into manufacturing,

Power Brands will always recommend the Client manufacture the minimum amount of product possible.

• Power Brands will identify appropriate contract manufacturers based on capability, geography, and cost efficiencies. Power Brands will provide the Client with all relevant contact information, it is the Clients responsibility to establish relationships, negotiate pricing, and determine timelines.

• Power Brands enjoys contract manufacturing relationships across the U.S. and also abroad, with key contacts in:

Asia Europe Africa Caribbean North America: USA, Mexico, Canada

Product ManagementFor select Clients, Power Brands will manage a full scale market rollout. This service includes:

• Managing production process: securing vendors, ordering and overseeing contract manufacturing

• Creating and implementing sales strategy Hiring, training sales staff Developing sales tools (sell sheets, POS, pricing sheets, etc.) Defining territories and target distributors/retailers Creating pricing architecture based on brand P&L

• Creating and implementing brand marketing strategy Hiring, training key marketing personnel Managing all in-market activity, i.e. guerrilla sampling, in-store events,

sponsorship opportunities, promotional events Assisting in web and on-line marketing, including basic SEO, social media

• Metrics and Reporting Together with Client, Power Brands will define key metrics and setup weekly

reporting All brand personnel will be clear on accountability and measurability

Project Samples