Power Brands services and process

Power Brands is the leading beverage

formulation, development and management firm in

the U.S.

We focus exclusively on the beverage industry.

The services we provide include:

• Beverage Formulation

• Packaging Development

• Package Design

• Prototype Development

• Production

www.powerbrands.us • 800-730-9445

• Power Brands has been in your shoes. We have

successfully launched our own beverage brands, as

well as over 400 Client brands.

• Power Brands has successfully launched brands with

multi-million dollar budgets as well as shoestring

exercises.

• We provide broad expertise under one roof:

formulation, graphic design, sales and marketing

strategy, product launch strategy, financing and

investor expertise.

WHY CHOOSE POWER BRANDS?


Our projects begin with a Creative Brief meeting with each Client and Power

Brands executive team and staff. Beverage formulation and development

projects typically require 60 – 120 days from initial concept to final approved

formulation and packaging design.

Creative Brief

Formulation

Container Selection

Label Design

Client Review

Design and Formula Revisions

Identify Suppliers & Co-Packers

Prototypes/ Production

BEVERAGE DEVELOPMENT CYCLE


• Every development project begins with a Creative Brief meeting, which

includes the Client and a cross-functional Power Brands team

representing our lab, graphic design, and our executive team.

• The Creative Brief will cover:

• Ingredients

• Flavors

• Packaging

• Graphic design

• Cost and retail price estimates/targets

• Timelines and deliverables

• The Power Brands team will complete an A1 form summarizing the

project and email to the Client for signature within 24 hours.

CREATIVE BRIEF

• Power Brands beverage laboratory is IN-HOUSE. Clients are always welcome to visit

in-person to expedite their project.

• Beverage R&D: Power Brands employs highly experienced beverage scientists dedicated to

beverage development.

• Power Brands enjoys relationships with best-in-class flavor houses, chemical suppliers, and

raw materials suppliers across the industry.

• Power Brands brings expertise across all beverage segments, some examples include:

Soft Drinks Teas Relaxation Drinks

Enhanced Water Coffees Cocktail Mixers

Energy Drinks Juices Protein Drinks

Organic Beverages Sports Drinks Energy Shots

• Clients are provided up to 3 rounds of beverage formulation

BEVERAGE FORMULATION


Our development team provides beverage packaging expertise for any type

of beverage application:

Plastic: Hot Fill or Cold Fill Glass

Aluminum: Cans or Bottles Tetra Pak

Flexible Packaging Custom Applications

• With extensive knowledge of beverage processing options and

packaging resources, Power Brands expertly matches packaging to the

product.

• Once packaging is determined, Power Brands will forward vendor

information to the Client. It is the Client’s responsibility to establish a

relationship with the vendor, secure pricing, availability, MOQ and timing.

CONTAINER SELECTION


• The Power Brands creative design team includes a team of full

time in-house graphic designers who specialize in beverage label

and packaging design.

• Our design team brings expertise in each label substrate,

including can design, shrink band labels, paper wraps, and

pressure sensitive labels.

• Clients are provided 3 rounds of front panel concept artwork.

Once this is approved, the designer will move to layflat stage

(includes side panels and back panel). The Client will receive

two rounds of layflat artwork.

LABEL DESIGN


• FORMULATION: The Client will receive first round samples for

sensory evaluation typically within 10 business days of submitting

the signed A1 form. Once feedback is provided, second round

samples are typically provided within 5 business days. The Client

receives 3 rounds of samples in a typical product development

agreement.

• ARTWORK: Similar to formulation samples, the Client will receive

first round creative concepts within 10 business days of submitting

the signed A1 form. The Client receives 3 rounds of concept

artwork. Once approved, the Client then receives 2 rounds of layflat

artwork to complete the project.

CLIENT REVIEW AND APPROVAL


Power Brands identifies and matches the right vendors

based on location, capabilities and cost efficiencies. We

supply each Client with vendor contact information and

it is the Client’s responsibility to:

•Establish relationships with vendors

•Determine pricing

•Determine minimum order quantity (MOQ)

•Establish timelines

IDENTIFY SUPPLIERS


Prior to going into full scale production, Power Brands

will always recommend Clients explore prototype development.

Prototypes and a solid business plan or presentation will help

the Client:

Secure capital from investors

Obtain purchase orders from retailers or distributors

Perform focus group testing

Sell product to independent grocers

PROTOTYPES


• If the Client is fully funded and is ready to commence with production, Power

Brands will always recommend the Client manufacture the minimum amount of

product possible.

• Power Brands will identify appropriate contract manufacturers based on capability,

geography, and cost efficiencies. Power Brands will provide the Client with all

relevant contact information, it is the Client’s responsibility to establish relationships,

negotiate pricing, and determine timelines.

• Power Brands enjoys contract manufacturing relationships across the U.S. and

also abroad, with key contacts in:

Asia

Europe

Africa

Caribbean

North America: USA, Mexico, Canada

PRODUCTION


For select Clients, Power Brands can manage a full-scale market rollout.

This service includes:

•Managing production process:

securing vendors, ordering and overseeing contract manufacturing

•Creating and implementing sales strategy:

Hiring & training sales staff

Developing sales tools (sell sheets, POS, pricing sheets, etc.)

Defining territories and target distributors, brokers & retailers

Creating pricing architecture based on brand P&L

PRODUCT MANAGEMENT


Hiring, training key marketing personnel

Managing all in-market activity, i.e. guerrilla sampling, in-store events,

sponsorship opportunities, promotional events

Assisting in web and on-line marketing, including basic SEO, social

media

• Metrics and Reporting

Together with the Client, Power Brands will define key metrics and

setup weekly reporting

All brand personnel will be clear on accountability and measurability

CREATING & IMPLEMENTING BRAND STRATEGY


PROJECT SAMPLES

Power Brands services and process

Business

beverage brands

client brands

power brands executive

packaging design

beverage label

beverage packaging expertise

beverage industry

leading beverage formulation