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Lisa WhitakerISTD Student Assessment Circus Museum
The Brief
The Museum of the Circus Branding, including creating a name, logo and applied identity and publicity for the building. Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express your typographic skills
The Visitors Guide which explains the Museum concept, experiences and building layout.
120gsm uncoated Cairn Eco white
Lisa WhitakerISTD Student Assessment Circus Museum
Signage
The building signage and wayfinding will have a modern, contemporary tone of voice. To fit with the ISTD brief, the signage is typography based and does not use iconography.
The letters and numbers will be laser cut from brightly coloured Perspex and back lit so that the colours offset
Appr
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iPhone 5
Runaway
Save 25% by booking tickets now
Choose date
Saturday 16 February
How many of you?
Adults
Children
1
0
Choose your experience
Experience 1 & 3
Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS
Defy the laws of gravity and learn how to walk the high wire
Dare to test the dizzying heights of the Flying trapeze
Master the art of Clowning Around
HOW TO FIND US EXPLORE
Explore
1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.
Level SixExplore the exhibition artefacts. Searchable and links to Floorplan
Appr
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iPhone 5
Back
0
Circus Map Runaway
Find your way around
Share your experiences
CircusExperiences
WC
i
WC
WC
WC
LIFT
WC
1
2
34
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7
8
9
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CIRCUS MUSEUM MAP
Ground LevelExperience 1Shop
Balcony Level
Experience 3
Gallery Level
Experience 2
BALCONY LEVEL CLOWN FACE
Explore
Step one choose the Clown You want to be
Lower GroundExperience 4The Big Top Cafe
Exp
eri
en
ce 3
Level ThreeI am already at the Circus Museum
Level Five Floor plans of each floorThe circled numbers Link to Exhibition Artefacts(Level seven)
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LADIES & GENTLEMEN
boys & girls
WELCOMETO
Runaway to the Circus
I am already at the Circus
Museum
Clown face
Runaway to the Circus
CircusExperiences
BookTickets
How to find Circus
Runaway
Choose your Experience
Experience
THE GREATEST MUSEUM ON EARTH
Jump on the Band Wagon
Circus Parade
Circus Tales The Circus of Darkness
Level OneWelcome Screen
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Runaway Experience Runaway Experience Runaway Experience Runaway Experience
A thrilling interactive ride back in time through the history of the Circus. A unique sensory experience that travels through the Golden Era of 19th and 20th century traditional Circus; right up to the present day splendour of Contemporary Circus live performance.
A thrilling interactive ride back in time through the history of the Circus. A unique sensory experience that travels through the Golden Era of 19th and 20th century traditional Circus; right up to the present day splendour of Contemporary Circus live performance.
How about running away to the Circus for a day? Be our guest. Book on one of five Parade workshops; learn audacious new skills, and then show them off in our Parade. You will become a Circus Performer for the day complete with extravagant costume and colourful make up, of course!
Explore our around our exhibition which hosts the greatest collection of Circus paraphernalia and costumes ever assembled under one roof. The exhibition provides the complete history of the Circus and explores its cultural impact on society as well as human and animal rights issues.
Jump on the Band Wagon Circus Parade Circus Tales
As the evening draws closer the Circus Parade becomes a darker space allowing an Adult only audience to explore a lost world of vintage side-shows and freak shows. This Circus of Horrors promises to provide an altogether more chilling experience….
The Circus of Darkness
The Workshops Book tickets
Level FiveExperience One
Level FiveExperience Two
Level FiveExperience Two
Level FiveExperience Two
Appr
oxim
ate
actu
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iPhone 5
LADIES & GENTLEMEN
boys & girls
WELCOMETO
Runaway to the Circus
I am already at the Circus
Museum
Clown face
Runaway to the Circus
CircusExperiences
BookTickets
How to find Circus
Runaway
Choose your Experience
Experience
THE GREATEST MUSEUM ON EARTH
Jump on the Band Wagon
Circus Parade
Circus Tales The Circus of Darkness
Level two Home Screen
Level ThreeRunaway to the Circus
Appr
oxim
ate
actu
al si
ze
iPhone 5
LADIES & GENTLEMEN
boys & girls
WELCOMETO
Runaway to the Circus
I am already at the Circus
Museum
Clown face
Runaway to the Circus
CircusExperiences
BookTickets
How to find Circus
Runaway
Choose your Experience
Experience
THE GREATEST MUSEUM ON EARTH
Jump on the Band Wagon
Circus Parade
Circus Tales The Circus of Darkness
Appr
oxim
ate
actu
al si
ze
iPhone 5
Back
0
Circus Map Runaway
Find your way around
Share your experiences
CircusExperiences
WC
i
WC
WC
WC
LIFT
WC
1
2
34
56
7
8
9
10
CIRCUS MUSEUM MAP
Ground LevelExperience 1Shop
Balcony Level
Experience 3
Gallery Level
Experience 2
BALCONY LEVEL CLOWN FACE
Explore
Step one choose the Clown You want to be
Lower GroundExperience 4The Big Top Cafe
Exp
eri
en
ce 3
Appr
oxim
ate
actu
al si
ze
iPhone 5
Runaway
Save 25% by booking tickets now
Choose date
Saturday 16 February
How many of you?
Adults
Children
1
0
Choose your experience
Experience 1 & 3
Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS
Defy the laws of gravity and learn how to walk the high wire
Dare to test the dizzying heights of the Flying trapeze
Master the art of Clowning Around
HOW TO FIND US EXPLORE
Explore
1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.
Appr
oxim
ate
actu
al si
ze
iPhone 5
Runaway
Save 25% by booking tickets now
Choose date
Saturday 16 February
How many of you?
Adults
Children
1
0
Choose your experience
Experience 1 & 3
Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS
Defy the laws of gravity and learn how to walk the high wire
Dare to test the dizzying heights of the Flying trapeze
Master the art of Clowning Around
HOW TO FIND US EXPLORE
Explore
1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.
Appr
oxim
ate
actu
al si
ze
iPhone 5
LADIES & GENTLEMEN
boys & girls
WELCOMETO
Runaway to the Circus
I am already at the Circus
Museum
Clown face
Runaway to the Circus
CircusExperiences
BookTickets
How to find Circus
Runaway
Choose your Experience
Experience
THE GREATEST MUSEUM ON EARTH
Jump on the Band Wagon
Circus Parade
Circus Tales The Circus of Darkness
Level FourBook Tickets
Level FourExperience
Level FourFind UsWill include Public Transport and roads links
Appr
oxim
ate
actu
al si
ze
iPhone 5
Back
0
Circus Map Runaway
Find your way around
Share your experiences
CircusExperiences
WC
i
WC
WC
WC
LIFT
WC
1
2
34
56
7
8
9
10
CIRCUS MUSEUM MAP
Ground LevelExperience 1Shop
Balcony Level
Experience 3
Gallery Level
Experience 2
BALCONY LEVEL CLOWN FACE
Explore
Step one choose the Clown You want to be
Lower GroundExperience 4The Big Top Cafe
Exp
eri
en
ce 3
Level ThreeClown FaceInteractive experience. User takes photo which is overlaid with Clown make up (Choice of five)
Appr
oxim
ate
actu
al si
ze
iPhone 5
Back
0
Circus Map Runaway
Find your way around
Share your experiences
CircusExperiences
WC
i
WC
WC
WC
LIFT
WC
1
2
34
56
7
8
9
10
CIRCUS MUSEUM MAP
Ground LevelExperience 1Shop
Balcony Level
Experience 3
Gallery Level
Experience 2
BALCONY LEVEL CLOWN FACE
Explore
Step one choose the Clown You want to be
Lower GroundExperience 4The Big Top Cafe
Exp
eri
en
ce 3
Level FourFind Your way RoundSite Map
Appr
oxim
ate
actu
al si
ze
iPhone 5
Runaway
Save 25% by booking tickets now
Choose date
Saturday 16 February
How many of you?
Adults
Children
1
0
Choose your experience
Experience 1 & 3
Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS
Defy the laws of gravity and learn how to walk the high wire
Dare to test the dizzying heights of the Flying trapeze
Master the art of Clowning Around
HOW TO FIND US EXPLORE
Explore
1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.
Level SixWorkshops
Lisa WhitakerISTD Student Assessment Circus Museum
Level Four / Share your experience will link Photographs taken at the Museum to Facebook, Twitter and email. (Screen not shown)
Flow Map and Storyboards for Circus Museum App
Lisa WhitakerBranding and promotion The Loft Space
Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground)
Branding and QR code across recycled paper bags
Brand Guidelines Book detailing Brand ethos, logo, colours and typeface. (Background image & images 1, 2 & 3)
The Brief
To create a Brand and promotional material for a Creative hub called The Loft Space
Full Bleed Seasonal Calendar A4 Gatefold Leaflets printed on 120gms uncoated Cairn Eco /Ink Jet digital print.
Winter Calendar no bleed leaflet suitable for client to print on her own printer and winter bag and tag
Seasonal Product Tags including QR code
Lisa WhitakerBranding and promotion The Loft Space
spacel ftthe space to create
Standedge Tunnel & Visitors CentreMarsden HD7 6N
traditional crafts with an eco-twist
spacel ftthe space to inspire
Standedge Tunnel & Visitors CentreMarsden HD7 6NQ
traditional crafts with an eco-twisttraditional crafts with an eco-twist
spacel ftthe
Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist
space to create
spacel ftthe space to inspire
Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist
spacel ftthe space to inspire
Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twisttraditional crafts with an eco-twist
Banners raising awareness of The Loft Space can be strategically placed on the Loft Space building, around Marsden and other local villages. These would run alongside the seasonal leaflets and in conjunction with key events across the local community calendar.
Lisa WhitakerBranding and promotion The Loft Space
Lisa WhitakerType and LayoutTypo 2012
The publication includes a summary of Typo, twelve quotes, details about each speaker, ‘what I thought’ section and an index of typefaces.
The Posters and Publications would be distributed around college as part of a Typo Event and shared online digitally.
The Brief
To research, review and communicate about Typo London and the speakers at the events. to provide content to explore Type and Layout
The BriefSlaithwaite Guitar School need a new visual identity including logo, colour pallet and typeface;; this should be able to be used on a range of promotional material and merchandise to appeal to a broad audience aged from 8 to 58 years old.
Prospectus to promote the Guitar School to local primary schools
Lisa WhitakerBranding and Promotion Slaithwaite Guitar School
The School provides a range of Services and the colour pallet has been used to distinguish these; still retaining the distinctive SGS logo:
Red Guitar tuitionGreen After school Rock Band ClubBlue Holiday Rock Band ClubPurple Recording Studio
Lisa WhitakerBranding and Promotion Slaithwaite Guitar School
A4 double sided gatefold leaflets 130gms satin coated stock
Lisa WhitakerBranding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation
2013 FESTIVAL TOUR2013 FESTIVAL TOUR
The Brief
To create a fun and engaging campaign that will re-introduce a younger generation into eating Heinz Salad Cream. The campaign had to have an upbeat and vibrant tone of voice in order to appeal to the target audience of 18-29 year olds.
Solution
The campaign includes Heinz SC and The Sunshine Van, a Salad Cream van that will travel up and down the UK to some of the biggest summer festivals. The van will be a customised 1960’s ice- cream van to enhance the retro feel of the campaign. The van will give away free Salad Cream and chips to encourage a younger generation to enjoy the taste of Salad Cream. The SC and the Sunshine Van is a play on words from KC and The Sunshine Band and their song ‘That’s the way I like it’ is used in the campaign.
Win tickets
TheTour
2013 FESTIVAL TOUR2013 FESTIVAL TOUR
MENU
2013 FESTIVAL TOUR
2013 FESTIVAL TOUR
CHIPS AND
SALAD CREAM
2013 FESTIVAL TOUR
2013
FE
STIV
AL
TO
UR
2013
FE
STIV
AL
TO
UR
2013 FESTIVAL TOUR
2013 FESTIVAL TOUR
2013 FESTIVAL TOUR
2013 FESTIVAL TOUR
2013 FESTIVAL TOUR
2013 FESTIVAL TOUR
2013 FESTIVAL TOUR2013 FESTIVAL TOUR
2013 FESTIVAL TOUR2013 FESTIVAL TOUR
GLASTONBURYLEEDS FESTT IN THE PARK
How do YOU like it?
Liveshare
Viral moving image on YouTube and Vimeo
Adshel advertising campaign
Lisa WhitakerBranding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation
Website of the tour
Step 1 Download the SnapTag App Step 2 Find a SnapTag and line up the SnapTag with the red ring
Step 3 The ring turns green when the SnapTag has been recognised
Step 4 Your customer is now linked to the SpyderLynk platform and Heinz Salad Cream
Lisa WhitakerBranding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation
Adsel promoting the Snaptag competition
®
The Seriously Juicy apple
Lisa WhitakerBranding,packaging and Promotion What is good?
The Brief
Create a Superior brand and identity to introduce the English grown Sweetie apple to the British market
Lisa WhitakerBranding,packaging and Promotion What is good?
Lisa WhitakerBranding,Packaging and Promotion What is good?
Introductory CampaignLondon marathon
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