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Lisa Whitaker ISTD Student Assessment Circus Museum The Brief The Museum of the Circus Branding, including creating a name, logo and applied identity and publicity for the building. Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express your typographic skills The Visitors Guide which explains the Museum concept, experiences and building layout. 120gsm uncoated Cairn Eco white
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Portfolio Surgeries

Mar 07, 2016

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Lisa Whitaker

First attempt at creating my own Portfolio to receive feedback from industry professionals
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Page 1: Portfolio Surgeries

Lisa WhitakerISTD Student Assessment Circus Museum

The Brief

The Museum of the Circus Branding, including creating a name, logo and applied identity and publicity for the building. Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express your typographic skills

The Visitors Guide which explains the Museum concept, experiences and building layout.

120gsm uncoated Cairn Eco white

Page 2: Portfolio Surgeries

Lisa WhitakerISTD Student Assessment Circus Museum

Signage

The building signage and wayfinding will have a modern, contemporary tone of voice. To fit with the ISTD brief, the signage is typography based and does not use iconography.

The letters and numbers will be laser cut from brightly coloured Perspex and back lit so that the colours offset

Page 3: Portfolio Surgeries

Appr

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iPhone 5

Runaway

Save 25% by booking tickets now

Choose date

Saturday 16 February

How many of you?

Adults

Children

1

0

Choose your experience

Experience 1 & 3

Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS

Defy the laws of gravity and learn how to walk the high wire

Dare to test the dizzying heights of the Flying trapeze

Master the art of Clowning Around

HOW TO FIND US EXPLORE

Explore

1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.

Level SixExplore the exhibition artefacts. Searchable and links to Floorplan

Appr

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iPhone 5

Back

0

Circus Map Runaway

Find your way around

Share your experiences

CircusExperiences

WC

i

WC

WC

WC

LIFT

WC

1

2

34

56

7

8

9

10

CIRCUS MUSEUM MAP

Ground LevelExperience 1Shop

Balcony Level

Experience 3

Gallery Level

Experience 2

BALCONY LEVEL CLOWN FACE

Explore

Step one choose the Clown You want to be

Lower GroundExperience 4The Big Top Cafe

Exp

eri

en

ce 3

Level ThreeI am already at the Circus Museum

Level Five Floor plans of each floorThe circled numbers Link to Exhibition Artefacts(Level seven)

Appr

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iPhone 5

LADIES & GENTLEMEN

boys & girls

WELCOMETO

Runaway to the Circus

I am already at the Circus

Museum

Clown face

Runaway to the Circus

CircusExperiences

BookTickets

How to find Circus

Runaway

Choose your Experience

Experience

THE GREATEST MUSEUM ON EARTH

Jump on the Band Wagon

Circus Parade

Circus Tales The Circus of Darkness

Level OneWelcome Screen

Appr

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iPhone 5

Runaway Experience Runaway Experience Runaway Experience Runaway Experience

A thrilling interactive ride back in time through the history of the Circus. A unique sensory experience that travels through the Golden Era of 19th and 20th century traditional Circus; right up to the present day splendour of Contemporary Circus live performance.

A thrilling interactive ride back in time through the history of the Circus. A unique sensory experience that travels through the Golden Era of 19th and 20th century traditional Circus; right up to the present day splendour of Contemporary Circus live performance.

How about running away to the Circus for a day? Be our guest. Book on one of five Parade workshops; learn audacious new skills, and then show them off in our Parade. You will become a Circus Performer for the day complete with extravagant costume and colourful make up, of course!

Explore our around our exhibition which hosts the greatest collection of Circus paraphernalia and costumes ever assembled under one roof. The exhibition provides the complete history of the Circus and explores its cultural impact on society as well as human and animal rights issues.

Jump on the Band Wagon Circus Parade Circus Tales

As the evening draws closer the Circus Parade becomes a darker space allowing an Adult only audience to explore a lost world of vintage side-shows and freak shows. This Circus of Horrors promises to provide an altogether more chilling experience….

The Circus of Darkness

The Workshops Book tickets

Level FiveExperience One

Level FiveExperience Two

Level FiveExperience Two

Level FiveExperience Two

Appr

oxim

ate

actu

al si

ze

iPhone 5

LADIES & GENTLEMEN

boys & girls

WELCOMETO

Runaway to the Circus

I am already at the Circus

Museum

Clown face

Runaway to the Circus

CircusExperiences

BookTickets

How to find Circus

Runaway

Choose your Experience

Experience

THE GREATEST MUSEUM ON EARTH

Jump on the Band Wagon

Circus Parade

Circus Tales The Circus of Darkness

Level two Home Screen

Level ThreeRunaway to the Circus

Appr

oxim

ate

actu

al si

ze

iPhone 5

LADIES & GENTLEMEN

boys & girls

WELCOMETO

Runaway to the Circus

I am already at the Circus

Museum

Clown face

Runaway to the Circus

CircusExperiences

BookTickets

How to find Circus

Runaway

Choose your Experience

Experience

THE GREATEST MUSEUM ON EARTH

Jump on the Band Wagon

Circus Parade

Circus Tales The Circus of Darkness

Appr

oxim

ate

actu

al si

ze

iPhone 5

Back

0

Circus Map Runaway

Find your way around

Share your experiences

CircusExperiences

WC

i

WC

WC

WC

LIFT

WC

1

2

34

56

7

8

9

10

CIRCUS MUSEUM MAP

Ground LevelExperience 1Shop

Balcony Level

Experience 3

Gallery Level

Experience 2

BALCONY LEVEL CLOWN FACE

Explore

Step one choose the Clown You want to be

Lower GroundExperience 4The Big Top Cafe

Exp

eri

en

ce 3

Appr

oxim

ate

actu

al si

ze

iPhone 5

Runaway

Save 25% by booking tickets now

Choose date

Saturday 16 February

How many of you?

Adults

Children

1

0

Choose your experience

Experience 1 & 3

Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS

Defy the laws of gravity and learn how to walk the high wire

Dare to test the dizzying heights of the Flying trapeze

Master the art of Clowning Around

HOW TO FIND US EXPLORE

Explore

1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.

Appr

oxim

ate

actu

al si

ze

iPhone 5

Runaway

Save 25% by booking tickets now

Choose date

Saturday 16 February

How many of you?

Adults

Children

1

0

Choose your experience

Experience 1 & 3

Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS

Defy the laws of gravity and learn how to walk the high wire

Dare to test the dizzying heights of the Flying trapeze

Master the art of Clowning Around

HOW TO FIND US EXPLORE

Explore

1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.

Appr

oxim

ate

actu

al si

ze

iPhone 5

LADIES & GENTLEMEN

boys & girls

WELCOMETO

Runaway to the Circus

I am already at the Circus

Museum

Clown face

Runaway to the Circus

CircusExperiences

BookTickets

How to find Circus

Runaway

Choose your Experience

Experience

THE GREATEST MUSEUM ON EARTH

Jump on the Band Wagon

Circus Parade

Circus Tales The Circus of Darkness

Level FourBook Tickets

Level FourExperience

Level FourFind UsWill include Public Transport and roads links

Appr

oxim

ate

actu

al si

ze

iPhone 5

Back

0

Circus Map Runaway

Find your way around

Share your experiences

CircusExperiences

WC

i

WC

WC

WC

LIFT

WC

1

2

34

56

7

8

9

10

CIRCUS MUSEUM MAP

Ground LevelExperience 1Shop

Balcony Level

Experience 3

Gallery Level

Experience 2

BALCONY LEVEL CLOWN FACE

Explore

Step one choose the Clown You want to be

Lower GroundExperience 4The Big Top Cafe

Exp

eri

en

ce 3

Level ThreeClown FaceInteractive experience. User takes photo which is overlaid with Clown make up (Choice of five)

Appr

oxim

ate

actu

al si

ze

iPhone 5

Back

0

Circus Map Runaway

Find your way around

Share your experiences

CircusExperiences

WC

i

WC

WC

WC

LIFT

WC

1

2

34

56

7

8

9

10

CIRCUS MUSEUM MAP

Ground LevelExperience 1Shop

Balcony Level

Experience 3

Gallery Level

Experience 2

BALCONY LEVEL CLOWN FACE

Explore

Step one choose the Clown You want to be

Lower GroundExperience 4The Big Top Cafe

Exp

eri

en

ce 3

Level FourFind Your way RoundSite Map

Appr

oxim

ate

actu

al si

ze

iPhone 5

Runaway

Save 25% by booking tickets now

Choose date

Saturday 16 February

How many of you?

Adults

Children

1

0

Choose your experience

Experience 1 & 3

Runaway Runaway Runaway BOOK TICKETS THE WORKSHOPS

Defy the laws of gravity and learn how to walk the high wire

Dare to test the dizzying heights of the Flying trapeze

Master the art of Clowning Around

HOW TO FIND US EXPLORE

Explore

1940s Hoxie Bros. Circus run by Jack and Al Hoxie. Jack Hoxie was a famous cowboy in silent western movies. From about 1913, until he made his first starring film, the 1919 serial, Lightning Bryce.

Level SixWorkshops

Lisa WhitakerISTD Student Assessment Circus Museum

Level Four / Share your experience will link Photographs taken at the Museum to Facebook, Twitter and email. (Screen not shown)

Flow Map and Storyboards for Circus Museum App

Page 4: Portfolio Surgeries

Lisa WhitakerBranding and promotion The Loft Space

Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground)

Branding and QR code across recycled paper bags

Brand Guidelines Book detailing Brand ethos, logo, colours and typeface. (Background image & images 1, 2 & 3)

The Brief

To create a Brand and promotional material for a Creative hub called The Loft Space

Page 5: Portfolio Surgeries

Full Bleed Seasonal Calendar A4 Gatefold Leaflets printed on 120gms uncoated Cairn Eco /Ink Jet digital print.

Winter Calendar no bleed leaflet suitable for client to print on her own printer and winter bag and tag

Seasonal Product Tags including QR code

Lisa WhitakerBranding and promotion The Loft Space

Page 6: Portfolio Surgeries

spacel ftthe space to create

Standedge Tunnel & Visitors CentreMarsden HD7 6N

traditional crafts with an eco-twist

spacel ftthe space to inspire

Standedge Tunnel & Visitors CentreMarsden HD7 6NQ

traditional crafts with an eco-twisttraditional crafts with an eco-twist

spacel ftthe

Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist

space to create

spacel ftthe space to inspire

Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist

spacel ftthe space to inspire

Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twisttraditional crafts with an eco-twist

Banners raising awareness of The Loft Space can be strategically placed on the Loft Space building, around Marsden and other local villages. These would run alongside the seasonal leaflets and in conjunction with key events across the local community calendar.

Lisa WhitakerBranding and promotion The Loft Space

Page 7: Portfolio Surgeries

Lisa WhitakerType and LayoutTypo 2012

The publication includes a summary of Typo, twelve quotes, details about each speaker, ‘what I thought’ section and an index of typefaces.

The Posters and Publications would be distributed around college as part of a Typo Event and shared online digitally.

The Brief

To research, review and communicate about Typo London and the speakers at the events. to provide content to explore Type and Layout

Page 8: Portfolio Surgeries

The BriefSlaithwaite Guitar School need a new visual identity including logo, colour pallet and typeface;; this should be able to be used on a range of promotional material and merchandise to appeal to a broad audience aged from 8 to 58 years old.

Prospectus to promote the Guitar School to local primary schools

Lisa WhitakerBranding and Promotion Slaithwaite Guitar School

Page 9: Portfolio Surgeries

The School provides a range of Services and the colour pallet has been used to distinguish these; still retaining the distinctive SGS logo:

Red Guitar tuitionGreen After school Rock Band ClubBlue Holiday Rock Band ClubPurple Recording Studio

Lisa WhitakerBranding and Promotion Slaithwaite Guitar School

A4 double sided gatefold leaflets 130gms satin coated stock

Page 10: Portfolio Surgeries

Lisa WhitakerBranding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation

2013 FESTIVAL TOUR2013 FESTIVAL TOUR

The Brief

To create a fun and engaging campaign that will re-introduce a younger generation into eating Heinz Salad Cream. The campaign had to have an upbeat and vibrant tone of voice in order to appeal to the target audience of 18-29 year olds.

Solution

The campaign includes Heinz SC and The Sunshine Van, a Salad Cream van that will travel up and down the UK to some of the biggest summer festivals. The van will be a customised 1960’s ice- cream van to enhance the retro feel of the campaign. The van will give away free Salad Cream and chips to encourage a younger generation to enjoy the taste of Salad Cream. The SC and the Sunshine Van is a play on words from KC and The Sunshine Band and their song ‘That’s the way I like it’ is used in the campaign.

Page 11: Portfolio Surgeries

Win tickets

TheTour

2013 FESTIVAL TOUR2013 FESTIVAL TOUR

MENU

2013 FESTIVAL TOUR

2013 FESTIVAL TOUR

CHIPS AND

SALAD CREAM

2013 FESTIVAL TOUR

2013

FE

STIV

AL

TO

UR

2013

FE

STIV

AL

TO

UR

2013 FESTIVAL TOUR

2013 FESTIVAL TOUR

2013 FESTIVAL TOUR

2013 FESTIVAL TOUR

2013 FESTIVAL TOUR

2013 FESTIVAL TOUR

2013 FESTIVAL TOUR2013 FESTIVAL TOUR

2013 FESTIVAL TOUR2013 FESTIVAL TOUR

GLASTONBURYLEEDS FESTT IN THE PARK

How do YOU like it?

Liveshare

Viral moving image on YouTube and Vimeo

Adshel advertising campaign

Lisa WhitakerBranding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation

Website of the tour

Page 12: Portfolio Surgeries

Step 1 Download the SnapTag App Step 2 Find a SnapTag and line up the SnapTag with the red ring

Step 3 The ring turns green when the SnapTag has been recognised

Step 4 Your customer is now linked to the SpyderLynk platform and Heinz Salad Cream

Lisa WhitakerBranding and Promotion Collaboration with Kirsty Hardingham YCN Heinz Salad Cream /Commendation

Adsel promoting the Snaptag competition

Page 13: Portfolio Surgeries

®

The Seriously Juicy apple

Lisa WhitakerBranding,packaging and Promotion What is good?

The Brief

Create a Superior brand and identity to introduce the English grown Sweetie apple to the British market

Page 14: Portfolio Surgeries

Lisa WhitakerBranding,packaging and Promotion What is good?

Page 15: Portfolio Surgeries

Lisa WhitakerBranding,Packaging and Promotion What is good?

Introductory CampaignLondon marathon