Transcript
“IN THE NAME OF”
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GROUP MEMBERS
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ALI NAWAZ SHADAB DURRANI
MAZHAR HUSSAIN
SAQLAIN SHAH
15428
HINA AFZAL 15105
REPORT
“ENTERPRENEURSHIP”
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SUBMITTED TO:
SIR ATHER QADEER
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STEPS TO STARTING A BUSINESS
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Step 1: Templates for Writing a Business Plan
Step 2: Get Business Assistance and Training
Step 3: Choose a Business Location
Step 4: Finance Your Business
Step 5: Determine the Legal Structure of Your Business
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Step 6: Register a Business Name ("Doing Business As")
Step 7: Get a Tax Identification Number
Step 8: Register for State and Local Taxes
Step 9: Obtain Business Licenses and Permits
Step 10: Understand Employer Responsibilities
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INTRODUCTION
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COMPANY NAME
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BRAND NAME
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PRODUCT NAME“Breath strips”
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PURPOSE OF PRODUCT
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Kill bacteria for truly fresh breath.
Personal care.
Mouth wash
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PRODUCT DESCRIPTION
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“Listerine Breath Strips Dissolve Instantly,Freshing Your Breath By Killing 99% Of Bad Breath Germs”.
FEATURES
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Sugar free------No Calories
Instant Fresh Breath
Dissolves Instantly
Great flavor
FEATURES(cont……)
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0 grams of carbohydrates per strip.
Designed for fast and easy use.
Discreet, work quickly, and you can use it anytime/anywhere!
HOW IT WORKS?
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“They come in a little tiny package ,and resemble mini strips of clear paper. You stick one on your tongue and it dissolve. By the time it’s gone .You have fresh breath”.
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MANUFACTURER INFORMATION
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MANUFACTURER: FRIENDSADDRESS: INDUSTRIAL
AREACITY: KARACHIZIP CODE: 74900TELEPHONE NUMBER: 021-35055722TOLL FREE NUMBER:0800-55055 EMAIL ADDRESS:
www.listerine.healthcare .com
INGREDIENTS
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Chemical,Thymol,Glycery Oleate,Aspertame,Flavor(S),Pullulan,Menthol,Carrageenan,Phenylalaline,Propylene Grycol,Xanthan Gum,FD&C Green#3,Potassium Acesulfame,Copper Gluconate,Polysorbate 80,Locust bean gum, Methyle Salicylate.
FLAVORS
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cool mint
Arctic berry Fresh citrus
Fresh burst Cinnamon
FIRST AID
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EYE CONTACT:In case of eye contact, rinse immediately.
SKIN CONTACT:No effects expected.
LISTERINE BUSINESS ANALYSIS
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Marketing Budget Plan
Category Estimated quantity estimated cost
estimated subtotal
RESEARCH
Research firms fees 2 PKR 100,000.00 PKR 200,000.00
Web research 1 PKR 5,000.00 PKR 5,000.00
Independent research 1 PKR 10,000.00 PKR200.000.00
Other research 2 PKR 5,000.00 PKR 5,000.00
TOTAL R.COST 225,000.00
Category Estimated quantity estimated cost estimated subtotal
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PRODUCT DEVELOPMENT
Research & development 1 PKR 50,000.00 PKR 50,000.00
Prototype 1,000 PKR 100.00 PKR 100,000.00
Quality certification 2 PKR 5,000.00 PKR 10,000.00
License & registration 3 PKR 5,000.00 PKR 15,000.00
TOTAL DEVELOPMENT COST PKR 175.000.00
Category Estimated quantity estimated cost estimated subtotal
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EVENT COSTNo of attendee 50
Meal(Breakfast,lunch,dinner)
Food PKR 450.00 PKR 22,500 Tax(10%) PKR 45.00 PKR 2,250
Food & beverage gratuity(20%) PKR 99.00 PKR 4,950
TOTAL EVENT COST PKR 29,700
Category Estimated quantity estimated cost estimated subtotal
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ADVERTISEMENT COST
Brochures 10,000 PKR 70.00 PKR 70,000.00
Mailing 10,000 PKR 5.00 PKR 50,000.00
Postcards 6,000 PKR 275 PKR 165,000.0
Television 2 PKR 330,000,00 PKR 660,000.0
Radio 3 PKR 50,000.00 PKR 150,000.0
Newspapers 2 PKR 4000,000.00 PKR 800,000.0
Billboards 2 PKR 400,00.00 PKR 80,000.0
Magazines 3 PKR 200,00.00 PKR 60,000.00
TOTAL ADVERTISEMENT COST PKR 2035,000
MARKETING GRAND TOTAL PKR 2464,700.00
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EXECUTIVE SUMMARY
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This is a case about Listerine BREATH STRIPS—a new portable format for killing bad-breath bacteria. The choice of media is creative. As consumers are not satisfied with traditional gums and mint, even though many brands are clamoring for attention. The objective is to persuade people that the breath strips work better than the others.
RESULTS
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Listerine = No Gingivitis = Healthier Gums
Listerine is consumed to fulfill both physiological and psychogenic needs. Bad-breath fighting quality helps consumers fulfill the need for affiliation.
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