Pom

“IN THE NAME OF”

1

GROUP MEMBERS

2

ALI NAWAZ SHADAB DURRANI

MAZHAR HUSSAIN

SAQLAIN SHAH

15428

HINA AFZAL 15105

REPORT

“ENTERPRENEURSHIP”

3

SUBMITTED TO:

SIR ATHER QADEER

4

STEPS TO STARTING A BUSINESS

5

Step 1: Templates for Writing a Business Plan

Step 2: Get Business Assistance and Training

Step 3: Choose a Business Location

Step 4: Finance Your Business

Step 5: Determine the Legal Structure of Your Business

6

Step 6: Register a Business Name ("Doing Business As")

Step 7: Get a Tax Identification Number

Step 8: Register for State and Local Taxes

Step 9: Obtain Business Licenses and Permits

Step 10: Understand Employer Responsibilities

7

INTRODUCTION

8

COMPANY NAME

9

BRAND NAME

10

PRODUCT NAME“Breath strips”

11

PURPOSE OF PRODUCT

12

Kill bacteria for truly fresh breath.

Personal care.

Mouth wash

13

PRODUCT DESCRIPTION

14

“Listerine Breath Strips Dissolve Instantly,Freshing Your Breath By Killing 99% Of Bad Breath Germs”.

FEATURES

15

Sugar free------No Calories

Instant Fresh Breath

Dissolves Instantly

Great flavor

FEATURES(cont……)

16

0 grams of carbohydrates per strip.

Designed for fast and easy use.

Discreet, work quickly, and you can use it anytime/anywhere!

HOW IT WORKS?

17

“They come in a little tiny package ,and resemble mini strips of clear paper. You stick one on your tongue and it dissolve. By the time it’s gone .You have fresh breath”.

18

MANUFACTURER INFORMATION

19

MANUFACTURER: FRIENDSADDRESS: INDUSTRIAL

AREACITY: KARACHIZIP CODE: 74900TELEPHONE NUMBER: 021-35055722TOLL FREE NUMBER:0800-55055 EMAIL ADDRESS:

www.listerine.healthcare .com

INGREDIENTS

20

Chemical,Thymol,Glycery Oleate,Aspertame,Flavor(S),Pullulan,Menthol,Carrageenan,Phenylalaline,Propylene Grycol,Xanthan Gum,FD&C Green#3,Potassium Acesulfame,Copper Gluconate,Polysorbate 80,Locust bean gum, Methyle Salicylate.

FLAVORS

21

cool mint

Arctic berry Fresh citrus

Fresh burst Cinnamon

FIRST AID

22

EYE CONTACT:In case of eye contact, rinse immediately.

SKIN CONTACT:No effects expected.

LISTERINE BUSINESS ANALYSIS

23

24

Marketing Budget Plan  

          Category Estimated quantity estimated cost

estimated subtotal

RESEARCH

Research firms fees 2 PKR 100,000.00 PKR 200,000.00

Web research 1 PKR 5,000.00 PKR 5,000.00

Independent research 1 PKR 10,000.00 PKR200.000.00

Other research 2 PKR 5,000.00 PKR 5,000.00

TOTAL R.COST 225,000.00

Category Estimated quantity estimated cost estimated subtotal

25

PRODUCT DEVELOPMENT

Research & development 1 PKR 50,000.00 PKR 50,000.00

Prototype 1,000 PKR 100.00 PKR 100,000.00

Quality certification 2 PKR 5,000.00 PKR 10,000.00

License & registration 3 PKR 5,000.00 PKR 15,000.00

TOTAL DEVELOPMENT COST PKR 175.000.00

Category Estimated quantity estimated cost estimated subtotal

26

EVENT COSTNo of attendee 50

Meal(Breakfast,lunch,dinner)

Food PKR 450.00 PKR 22,500 Tax(10%) PKR 45.00 PKR 2,250

Food & beverage gratuity(20%) PKR 99.00 PKR 4,950

TOTAL EVENT COST PKR 29,700

Category Estimated quantity estimated cost estimated subtotal

27

ADVERTISEMENT COST

Brochures 10,000 PKR 70.00 PKR 70,000.00

Mailing 10,000 PKR 5.00 PKR 50,000.00

Postcards 6,000 PKR 275 PKR 165,000.0

Television 2 PKR 330,000,00 PKR 660,000.0

Radio 3 PKR 50,000.00 PKR 150,000.0

Newspapers 2 PKR 4000,000.00 PKR 800,000.0

Billboards 2 PKR 400,00.00 PKR 80,000.0

Magazines 3 PKR 200,00.00 PKR 60,000.00

TOTAL ADVERTISEMENT COST PKR 2035,000

MARKETING GRAND TOTAL PKR 2464,700.00

28

EXECUTIVE SUMMARY

29

This is a case about Listerine BREATH STRIPS—a new portable format for killing bad-breath bacteria. The choice of media is creative. As consumers are not satisfied with traditional gums and mint, even though many brands are clamoring for attention. The objective is to persuade people that the breath strips work better than the others.

RESULTS

30

Listerine = No Gingivitis = Healthier Gums

Listerine is consumed to fulfill both physiological and psychogenic needs. Bad-breath fighting quality helps consumers fulfill the need for affiliation.

31