Please pull out your mobile device… Open your browser Go to Find the Icon Estates mobile profiles link Find.

Please pull out your mobile device… Open your browser Go to

www.aowmobile.com Find the Icon Estates

mobile profiles link Find Simi Then find 2005 Landslide

Cabernet Sauvignon link Where is the Landslide

Vineyard located? What happened in 1904?

Software used: BBScreenStream www.blackberryfreaks.com/blackberryscreenstream.html

Digital Wine: Delivering a Multi-sensory

Experience Online

ASTD 2009May 31, 2009

Who We Are Cheryl Hall – Instructional Developer Rob Hennigar – Director of Education

Presentation Discuss Wine and Web-based training Challenge – How to do this about something you taste and

smell Our quest – developing multi-sensory learning that is effective

and low cost Show examples of how you can create synchronous and

asynchronous content that teaches different levels of learners

The Academy of WineSocial- Knowledge Sharing- Blogging- Chatting- Rich media: videos/photosacademyofwine.ning.com

Online- General courses- Web conferencing- Rich media: videos/audio- Assessment/trackingwww.academyofwine.com

Online

Social

Instructor Led- Event based- General wine courses- Wine service- Business skills- Rich media: videos/audiowww.academyofwine.com

ILT

Mobile- Job aids- Audio guides- Twitter feedswww.aowmobile.com

Mobile

Our Audiences

Internal

-Sales-Marketing-Production

External

-Distributors-Retail-Restaurant Wait Staff

Wine Consumer

Rapid Development

Design Development

Aroma Wheel - Wine

Courtesy of Ann C Noble: www.winearomawheel.com

©1990, 2002 A.C. Noble

And that’s only one aspect… Varieties Geographic regions Winemaking Viticulture Sales Wine service Current issues Wine culture Food and wine …

Synchronous/asynchronous wine education

Authoritative information and evaluation to internal and external sales

Virtual Tastings

Software used: Adobe Connect www.adobe.com/products/acrobatconnectpro/

Mobile Profiles Context

Mobile Purpose

Story Software used:

HTML editor: Adobe Dreamweaver

Photo editor: Adobe Photoshop

Webpage host: MediaTemple www.mediatemple.net

Wine Pronunciations Customer asked for

something to help teach his servers how to correctly pronounce wines

Audio files are an effective alternative to the phonetic spellings usually found on websites

Software used: .wav files stored on HTML

pages

Videos: Easy and Cheap Powerful way to

communicate story Fast/easy production fit

time sensitive and short shelf-life content

The Flip from Pure Digital Technologies www.theflip.com $99-230

SME Content Development Community/ Social

Learning Reach/ Scale – global

audience Accessibility – little to no

cost Flexible – easily altered,

added to

Wiki’s Collaborative knowledge

building Easy creation and editing Visuals, video, audio,

hypertext links

SME Content DevelopmentSoftware used: Ning www.ning.comAcademy of Wine Ning site:

http://academyofwine.ning.com

Software used: Google Docshttp://docs.google.com/

Software used:Other free resources: PBWiki http://pbwiki.comBuzzword http://www.buzzword.com

Measuring our progress…

Software used: http://www.squarespace.com/

…Watching Traffic Patterns…

Software used: www.google.com/analytics

…And Geographic Reach

The Future….. Pull-oriented content

available at POS Performance

improvement and education intertwined using social media

Product Tagging Pull Strategy – Customer

focus Knowledge and

communication at the point of purchase

Static imagery and text, auditory, motion (video)

Product Tagging – Text Information

Product Tagging – Text Information

Software used:http://www.textmarks.com/

QR Codes POS education for

consumers QR stands for “quick

response” Used in commercial

tracking and convenience-oriented applications

QR Code Wikipedia entry: http://en.wikipedia.org/wiki/QR_Code

QR Code for 2005 Simi Landslide Cabernet Sauvignon

Software used:QR Code generator BeeTagg http://generator.beetagg.com/QR reader BeeTagg http://www.beetagg.com/

Product Tagging – QR Code “BeeTagg”

Product Tagging – QR Code “BeeTagg”

Blogging/Tweeting Knowledge sharing,

communication, performance improvement

Share information real time about initiatives, sales efforts, strategies, success stories

Software used:Twitter http://www.twitter.com/Blogger http://www.blogger.com/

Sales Tracking

Summary… A variety of different

approaches and tools we employ to deliver learning

Helps us connect to the learner in many different ways

Broad application to many different industries or learning challenges

Questions?

Contact Rob Hennigar

Email: robert.hennigar@cwine.com Twitter: robhennigar

Cheryl Hall Email: cheryl.hall@cwine.com Twitter: chnapa

Thank You

Other Resources – Please Visit Academy of Wine: www.academyofwine.com Academy of Wine Social Network:

http://academyofwine.ning.com Academy of Wine mobile content: www.aowmobile.com TuCows – website with freeware/shareware

www.tucows.com 1000files – freeware/shareware site www.1000files.com Hoover Web Design – free html editors, templates

http://www.hooverwebdesign.com Jelly Bean Wine Bar – http://www.jellybeanwinebar.com/

©1990, 2002 A.C. Noble