Pitch workshop - abacus.abo.fi · Pitch workshop 20.11.2015 ... The ten slides by Guy Kawasaki ... Pitch examples For investment pitch deck press here! Exercise 2

Pitch workshop20.11.2015

@ICT talo

By Viljam Haarala

Schedule

Introduction to Boost & co

Cold pitching

Show and tell

What makes great speakers great?

Training 15 min

Coffee break

Exercise

Pitching

Closing

Vibrant community of entrepreneurial

international awesome people.

100 events per year (keynotes, workshops,

jams/hackathons)

30 companies

100 employees

8,4 M in funding

StartUp Journey

What is it?

How can I participate?

Is my idea good enough?

When to apply?

How long does it take?

Is it worth it?

Pitching 101

What is a pitch?

What do I need to do?

Elevator pitch

Stage pitch

Competition pitch

Investor pitch

Exercise 1

Write down two things on the paper pieces provided (for

example hat and cat)

Prepare a short pitch with a group of four

Choose one of the group to pitch

Key questions?

Why, why, why, why, why?

What?

Why?

When?

How?

Structure of a pitch

Source: Mike Bradshaw

The ten slides by Guy Kawasaki

1. Title: Company name, your name and

title, address, email and cel

2. Problem/Opportunity: Describe the pain

you’re trying to alliviate or the pleasure

youre providing

3. Value Proposition/Solution: Explain the

value of the previous.

The ten slides by Guy Kawasaki

4.Underlying Magic: Describe the technology, secret

sauce or magic behind your product. The less text and

more diagrams, schematics and flowcharts the better. If

you have a prototype, MVP or a demo, this is the time to

transition into it.

5. Business model: Explain who has has your money and

how its getting to your pocket.

6. Go-to-market plan: Explain how you are going to reach

your customer without breaking the bank.

The ten slides by Guy Kawasaki

7. Competetive analysis: Provide a complete view of the

competitive landscape. Too much is better than too little.

8. Management team: Describe the key players of your

man team, boD and Board of advisors, as well as your

major investors.

9. Financial projections and key metrics: Provide a three

year forecast containing not only dollars but also key

metrics, such as number of customers and conversion

rate. Bottom up, no top down.

10. Current status, accomplishments to date, timeline

and use of funds: Explain.

10 / 20 / 30 rule by Guy Kawasaki

10 slides.

20 min for pitching

and 40 min for Q&A

30 point font

Pitch examples

For investment pitch deck

press here!

Exercise 2

Write down:

What makes a the difference between a good and bad

pitch?

Write down what you think is good about your pitching

Write down what you need to improve

Talk in groups about what makes good pitches stand out

Talk in groups about what makes a good presenter

Coffee break

Exercise 2:

Refine your 2 minute

pitch into 1 minute

Refine your 1 minute

pitch to 1 sentence

Reminders

Remember that your slides are just visual aids, and that your idea is the focus

of the presentation!

Use pictures and graphics whenever possible to both inform and engage.

Keep your language positive

Be sincere – do not patronize your audience

Remember to practice

Do not focus on yourself

Keep updating and refining your pitch

How to give a killer presentation

Frame it! Storytelling

Plan the delivery! Who, where, why?

Plan the multimedia! It’s about what you say and notabout multimedia gimmickry.

Putting it together!

(Don’t be sorry)

https://hbr.org/2013/06/how-to-give-a-killer-presentation

Pitch,

please!

Recap

Feedback and continous improvement

Structure of a pitch

30 / 20 / 10

What makes a presentation stand out?

What makes a Killer presentation?

Home exercise: Practice your elevator pitch!

Thank you!

Any questions?

Linkedin: Viljam Haarala

Email: viljam@boostturku.com