Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &

Philadelphia, May 2–4, 2005

www.locationintelligence.net

Wireless-enabled Navigation and the role of dynamic content

Looking at functional, technical & business aspects of combining dynamic spatially-related information into

Navigation use-cases

Presenting:Ronen Soffer

Executive Vice PresidentTelmap Ltd.

Ronen.soffer@telmap.com

Philadelphia, May 2–4, 2005

www.locationintelligence.net

Navigation as a wireless Application

Mobile, Wireless – enabled Navigation

“Traditional” Navigation Use Cases

Dynamic information

The “Where to” and “How to”

Consumer example

Enterprise example

What is required? (enablers)

Technology & Methodology

Value Chain aspects

Telmap Polaris™

AgendaAgenda

Philadelphia, May 2–4, 2005

www.locationintelligence.net

Navigation as a wireless applicationNavigation as a wireless applicationThe traditional Navigation market: An in-vehicle OEM/ aftermarket device with Navigation

as part of “infotainment” Standalone, media- dependent (CD, DVD) Driven by the Automotive industry

Wireless-enabled Navigation Adding “Telematics” capabilities to in-vehicle platforms Deploying Navigation to mobile wireless terminals Driven by the wireless industry (?)

Philadelphia, May 2–4, 2005

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Part of content / LBS portfolio (?) Brings Navigation to “mass market”

consumers Introduces new business models / value

chain Enables new capabilities:

Off-Board and Hybrid map-data access Interfaces to 3rd-party content (How?) OTA software and resources updates Multimedia and other “rich” content Messaging and voice (send location, call POI)

Mobile, wireless-enabled NavigationMobile, wireless-enabled Navigation

Philadelphia, May 2–4, 2005

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Navigation “answers” one question:“How to get to…” by providing real-time directions / instructions

As for “Where to go”, destination is a “static”: Addresses, intersections or POI with fixed categories

Adding the relevant dynamic information can enhance both use cases

““Traditional” Navigation Use CasesTraditional” Navigation Use Cases

Philadelphia, May 2–4, 2005

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Different dynamic information is relevant to “Where to” – Destination lookup “How to” – Navigation session

And differs according to: Consumer Enterprise

Adding Dynamic ContentAdding Dynamic Content

Philadelphia, May 2–4, 2005

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Dynamic Enhancement to Dynamic Enhancement to NavigationNavigation

Where to?Addresses, POI

How to get there?Driving instructions

TRAFFICSOS

UTILITYPEDESTRIANS

WEATHER

DYNAMIC ATTRIBUTES

EXTENDEDCRITERIA

COMMUNITYCONTENT

MULTIMEDIA SPEED- RADARS

Philadelphia, May 2–4, 2005

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“Going to the movie theatre”: [4:00pm, at the hotel]: “Find me the theatres in this area showing

__ later this evening.”(Dynamic content in spatial POI lookup)

[4:03 pm, at the hotel]: “Buy 2 tickets.”(Single-click call POI, or e-commerce transaction)

[4:05 pm, at the hotel]: “Send info to Julie: ‘meet me here at 6:50.’”(Send landmark details with some text to other user)

[6:30 pm, in the car]: “Take me quickly to the nearest parking lot with vacant spots.”(Dynamic parking-spaces feed, cross-POI query, traffic-dependant routing)

[6:45 pm, parking lot]: “Take me to the theatre by foot.”(Pedestrian, map-based guidance to final destination”

Consumer exampleConsumer example

Philadelphia, May 2–4, 2005

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Public Safety: “Navigate to location of 911 call, consider traffic.” (Interface to police event/ dispatch system)

Supply Chain: “Navigate to nearest Warehouse with part number 12345, on the way to customer.” (Interface to ERP / Stock Management, and customer layer in GIS)

Enterprise exampleEnterprise example

Philadelphia, May 2–4, 2005

www.locationintelligence.net

Rich, reliable content! Flexible access to content lookup

Dynamic categories Dynamic search criteria Web-based / other (how?) IVR, Call Center, P2P

Intuitive, friendly search mechanisms On-map spatial and content manipulation

What is required? (Enablers)What is required? (Enablers)

Philadelphia, May 2–4, 2005

www.locationintelligence.net

Professional and reliable Traffic-feed utilization in HMI and flow, routing, and during navigation

Seamless OTA update of categories and “tree” structure

Support variable search criteria for various POI types and/or content sources

Server-side interface mechanism to dynamic, 3rd party services of Geo-enabled content

“Portable” location format and mechanism for web, call-center, community and P2P use-cases

Technology & methodologyTechnology & methodology

Philadelphia, May 2–4, 2005

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Map data and additional content now sold as subscriptions [models not yet mature]

Client terminals and positioning: Down-pricing of Smartphones and GPS components

Wireless connectivity: Cost, stability and consumer awareness

Software vendors:Differentiate in user experience, Navigation quality and content access flexibility

Content aggregation and hosting as a unique expertise? Brand and service front:

What exactly should the role of the carrier be?

Value Chain AspectsValue Chain Aspects

Philadelphia, May 2–4, 2005

www.locationintelligence.net

Complete mobile In-car and pedestrian Navigation application

TelmapTelmap

In-Car and Pedestrian Mapping, Routing and Navigation system

Global coverage (in all 5 continents) Voice, graphics and text turn-by-turn

navigation instructions Advanced destination lookup techniques Premium content aggregation Enhanced connectivity – Share content (Voice,

SMS)