Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &

Philadelphia, May 2–4, 2005

www.locationintelligence.net

Wireless-enabled Navigation and the role of dynamic content

Looking at functional, technical & business aspects of combining dynamic spatially-related information into

Navigation use-cases

Presenting:Ronen Soffer

Executive Vice PresidentTelmap Ltd.

[email protected]



Navigation as a wireless Application

Mobile, Wireless – enabled Navigation

“Traditional” Navigation Use Cases

Dynamic information

The “Where to” and “How to”

Consumer example

Enterprise example

What is required? (enablers)

Technology & Methodology

Value Chain aspects

Telmap Polaris™

AgendaAgenda



Navigation as a wireless applicationNavigation as a wireless applicationThe traditional Navigation market: An in-vehicle OEM/ aftermarket device with Navigation

as part of “infotainment” Standalone, media- dependent (CD, DVD) Driven by the Automotive industry

Wireless-enabled Navigation Adding “Telematics” capabilities to in-vehicle platforms Deploying Navigation to mobile wireless terminals Driven by the wireless industry (?)



Part of content / LBS portfolio (?) Brings Navigation to “mass market”

consumers Introduces new business models / value

chain Enables new capabilities:

Off-Board and Hybrid map-data access Interfaces to 3rd-party content (How?) OTA software and resources updates Multimedia and other “rich” content Messaging and voice (send location, call POI)

Mobile, wireless-enabled NavigationMobile, wireless-enabled Navigation



Navigation “answers” one question:“How to get to…” by providing real-time directions / instructions

As for “Where to go”, destination is a “static”: Addresses, intersections or POI with fixed categories

Adding the relevant dynamic information can enhance both use cases

““Traditional” Navigation Use CasesTraditional” Navigation Use Cases



Different dynamic information is relevant to “Where to” – Destination lookup “How to” – Navigation session

And differs according to: Consumer Enterprise

Adding Dynamic ContentAdding Dynamic Content



Dynamic Enhancement to Dynamic Enhancement to NavigationNavigation

Where to?Addresses, POI

How to get there?Driving instructions

TRAFFICSOS

UTILITYPEDESTRIANS

WEATHER

DYNAMIC ATTRIBUTES

EXTENDEDCRITERIA

COMMUNITYCONTENT

MULTIMEDIA SPEED- RADARS



“Going to the movie theatre”: [4:00pm, at the hotel]: “Find me the theatres in this area showing

__ later this evening.”(Dynamic content in spatial POI lookup)

[4:03 pm, at the hotel]: “Buy 2 tickets.”(Single-click call POI, or e-commerce transaction)

[4:05 pm, at the hotel]: “Send info to Julie: ‘meet me here at 6:50.’”(Send landmark details with some text to other user)

[6:30 pm, in the car]: “Take me quickly to the nearest parking lot with vacant spots.”(Dynamic parking-spaces feed, cross-POI query, traffic-dependant routing)

[6:45 pm, parking lot]: “Take me to the theatre by foot.”(Pedestrian, map-based guidance to final destination”

Consumer exampleConsumer example



Public Safety: “Navigate to location of 911 call, consider traffic.” (Interface to police event/ dispatch system)

Supply Chain: “Navigate to nearest Warehouse with part number 12345, on the way to customer.” (Interface to ERP / Stock Management, and customer layer in GIS)

Enterprise exampleEnterprise example



Rich, reliable content! Flexible access to content lookup

Dynamic categories Dynamic search criteria Web-based / other (how?) IVR, Call Center, P2P

Intuitive, friendly search mechanisms On-map spatial and content manipulation

What is required? (Enablers)What is required? (Enablers)



Professional and reliable Traffic-feed utilization in HMI and flow, routing, and during navigation

Seamless OTA update of categories and “tree” structure

Support variable search criteria for various POI types and/or content sources

Server-side interface mechanism to dynamic, 3rd party services of Geo-enabled content

“Portable” location format and mechanism for web, call-center, community and P2P use-cases

Technology & methodologyTechnology & methodology



Map data and additional content now sold as subscriptions [models not yet mature]

Client terminals and positioning: Down-pricing of Smartphones and GPS components

Wireless connectivity: Cost, stability and consumer awareness

Software vendors:Differentiate in user experience, Navigation quality and content access flexibility

Content aggregation and hosting as a unique expertise? Brand and service front:

What exactly should the role of the carrier be?

Value Chain AspectsValue Chain Aspects



Complete mobile In-car and pedestrian Navigation application

TelmapTelmap

In-Car and Pedestrian Mapping, Routing and Navigation system

Global coverage (in all 5 continents) Voice, graphics and text turn-by-turn

navigation instructions Advanced destination lookup techniques Premium content aggregation Enhanced connectivity – Share content (Voice,

SMS)

Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &

Documents

navigation sessionand

navigation usecasespresenting

reliable content

party content

relevant dynamic information

content manipulationwhat

wireless industry

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