Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center

Peter Lamothe NACCDO/PAN 2013Director of Development DenverYale Cancer Center

Susan Frankenbach, Senior Project Manager, YCC - Closer to FreeKatie Schutt, Assistant Director of Development, YCC

Epicenter of Men’s College HockeyNew Haven-Hamden, CT

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Closer to Free

• One of Five Pillars of Cancer Program• Media – TV commercials, print, radio• Community of people moved to action to

support cancer patients, families, healthcare providers, research, care

Closer to Free

• Look – Feel –Tone

FreshModernFriendlyUpbeat

InspiringInclusiveEffective

Clinical Presence

• Smilow Cancer Hospital – multiple locations• Care Centers - 10+• Framed Poster Art• Flat Screens• Shade Signs• Collateral – patient admit and discharge• Table Tops

Mail - Collaterals

• Annual fund for cancer 365/24/7• Solicit• Thank • Inform• Engage• Retain• Solicit