Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center Susan Frankenbach, Senior Project Manager, YCC - Closer to Free Katie Schutt, Assistant Director of Development, YCC
Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center
Feb 24, 2016
Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center Susan Frankenbach , Senior Project Manager, YCC - Closer to Free Katie Schutt, Assistant Director of Development, YCC. Epicenter of Men’s College Hockey New Haven-Hamden, CT. Insert Long Video. - PowerPoint PPT Presentation
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Peter Lamothe NACCDO/PAN 2013Director of Development DenverYale Cancer Center
Susan Frankenbach, Senior Project Manager, YCC - Closer to FreeKatie Schutt, Assistant Director of Development, YCC
Epicenter of Men’s College HockeyNew Haven-Hamden, CT
Insert Long Video
Closer to Free
• One of Five Pillars of Cancer Program• Media – TV commercials, print, radio• Community of people moved to action to
support cancer patients, families, healthcare providers, research, care
Closer to Free
• Look – Feel –Tone
FreshModernFriendlyUpbeat
InspiringInclusiveEffective
Clinical Presence
• Smilow Cancer Hospital – multiple locations• Care Centers - 10+• Framed Poster Art• Flat Screens• Shade Signs• Collateral – patient admit and discharge• Table Tops
Mail - Collaterals
• Annual fund for cancer 365/24/7• Solicit• Thank • Inform• Engage• Retain• Solicit
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