Transcript
Copyright 2006 Dave Lakhani
PersuasionThe Art Of Getting What You Want
Dave Lakhaniwww.boldapproach.com
208-323-2653
MoneyFamePower
Sex
What You Admit You Get
What Is Persuasion?
Persuasion Is Helping Another Person Come
To Their Own Best Conclusion . . . Which Coincidentally Is Also
Yours . . .
What Is Manipulation?
Getting The Outcome You
Want No Matter What The Cost To The Other Person
What Is The Difference Between
Persuasion And Manipulation?
Intent
Persuasion vs. Manipulation• Manipulation is . . .• Focused Only On The
Needs Of The Manipulator
• Focused On One Outcome No Matter The Cost To The person Being Manipulated
• Dishonest & Unethical• Someone Is Always
Hurt• Always Discovered
• Persuasion is . . .• Focused On Achieving
A Positive Outcome For Both People
• Relationship enhancing• Transparent• Engaging• Compelling• Always honest And
Ethical• Acceptable And
Encouraged
When Does Persuasion Start?
Exercise
How You See Me
How To Frame It
If I Saw You Walking Toward Me
On The Street I Would Think . . .
Now Let’s Go Deeper
Your Voice Makes Me Think You . . .
Your Clothes Make Me Think You . . .
Your Hair Makes Me Think You . . .
If I Were A Totally Judgmental Person I Might Think ____ About You And I Might
Label You A Blank______
Other’s Instinctual Perceptions Of You . . . Is Their
Reality About You And . . .
Their Experience With Others Who
Appear To Be Like You Dictates Their Reaction To You
The Secret To Effective
Persuasion Is
To Know Who You Are
Persuading
Persuasive Tactics Of World Class Persuaders And How You Can Apply
Them Now
Tactic 1
Tell A Persuasive Story
Stories Are Our Oldest Form Of Communication
Stories Go In Under Our Radar
And Cause People To Be Attentive
And Curious
How To Tell A Persuasive Story
Grab Me By The Ears
Lay The Foundation
Engage My Emotions
Layer On The Proof
Answer My Questions
Give Me Enough Information So That I Can Draw Your Conclusion
Get My Feedback
Exercise
What’s Your Story
Ask This Question:
What Is One Thing Someone Would Be Surprised, Shocked, Or Curious To Know More, About You?
Tactic 2
Develop A Persuasive
Persona
Appearance
Voice And Communication
Skills
Positioning And Presentation
Tactic 3
Ask Powerful Questions
"I keep six honest serving-men (They taught me all I
knew); Their names are What and Why and
When And How and Where and Who."
Rudyard Kipling
If You Want To Sell More Or
Persuade Better Listen _______ and Talk ______
NOTHING COULD BE MORE WRONG!
The Best Listeners Ask The Best
Questions So They Can Get The
Information They Need To Persuade
Tactic 4
Be An Expert
Places I’ve Demonstrated My Expertise
According To One Harvard Study It
Takes About 1000 Hours Of Practice To Develop Expert Level Proficiency In A Skill
Why Tyra Banks Hates Me
What Did This Exposure Do?It Added 300 New Names To My List In 4 Days
It Generated 2 Additional Interviews With Other Magazines
It Renewed The Interest Of A Corporate Client Who Wants Me To Speak For Them
And . . . I’m Most Excited By This
It Generated
Hate Mails From Rabid TyraCultists Who Promised To
Show Me What A Mistake It Was To Disparage Tyra
3 Things You Can Do To Develop
Your Expert Status Over The
Next 30 Days
Speak
Write Articles Or A Book
Develop And Share Opinions,
Ideas And Original Thoughts
Tactic 5
Employ The Power Persuaders
Power Persuader 1
Social Proof
Power Persuader 2
Giving To Receive
Power Persuader 3
Exclusivity
Power Persuader 4
Transfer Of Power And Credibility
QUESTIONS?
Who Wants To Go Deeper Yet
With Me?
Ultimate Persuasion Training5 Hour Dark Art Of PersuasionCD Set With Transcripts $497.00
Copy of Persuasion: The Art OfGetting What You Want $24.95
How To Become A Recognized Expert In 30 Days (4 Hours) $497.00
Total Value $1018.95
Ultimate Persuasion TrainingBONUS
Making Marketing Work $29.95
The Power Of An Hour $24.95
1 Ticket To Persuasion Power Live $1500.00
TOTAL VALUE $2573.85
Today Only•First 50 people
$249.00
• I’ll Meet You At The Table!
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