Transcript
PERFECT PITCH Product Camp Dublin
Thursday June 5th 2014
Communication Matters
Catherine Moonan
YOUR 60 SECOND PITCH
WHAT IS PERFECT?
WHAT IS PERFECT?
‘Done is better than perfect’
WHAT IS PERFECT?
‘Done is better than perfect’
‘Just do it’
WHAT IS A PITCH?
A pitch is a story which presents your idea clearly and includes a clear benefit for the audience. It must be told in an engaging manner.
WHERE TO START?
AUDIENCE
• Who are they?
• How can you emotionally connect with them?
• What’s in it for them? Why
should they care?
AUDIENCE
CONTENT
• What is your goal/objective? Is it to convince, to inform, to sell? • Ideas generation by brainstorming
PREPARING YOUR CONTENT
• Wow opening • Three points – For eg.
Problem, Solution, Market • Summarize, call to action, bring story full circle
CREATE A STORY
YOUR 60 SECOND PITCH Open/Close
First Point
Second Point
Third Point
DELIVERY
DELIVERY
7% - WORDS
38% - TONE OF VOICE
55% - BODY LANGUAGE
• Focus on getting your message across to the audience
• Rehearse
• Focus on the first few sentences
• Visualize a friendly audience!
• Breathing/Relaxation
• Meditation
• Positive affirmations
• Manage appearance
• Be yourself
TECHNIQUES TO MANAGE NERVES
YOUR 60 SECOND PITCH Open/Close
First Point
Second Point
Third Point
PERFECT PITCH Product Camp Dublin
Thursday June 5th 2014
Communication Matters
Catherine Moonan
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