Partnership 2.0 - A look at how brands and startups can partner together

@daveknox@rockfish

PARTNERSHIP 2.0how brands and start-ups can create mutually beneficial partnerships

Start-ups don’t return our phone calls…

…Big brands are impossible to navigate

Start-ups aren’t structured to work with us…

…Big brands move too slow

Start-ups don’t understand brands…

…Brands don’t understand start-ups

Start-ups believe that big brands think like this (and some brands do…)

But big brands are really dealing with this…

“Easy” is a word that’s used to describe other people’s jobs. - Jason Fried, Founder of 37Signals

Photo courtesy of Alex Eylarhttp://www.flickr.com/people/hoyvinmayvin/

THE FACT IS THAT

YOU HAVE TO

WORKTOGETHE

A few tips for doing just that

Start-ups should not be shiny objects… and brands should not be dollar signs

There will always be a conflict in speed… work around it

Realize you are both coming from different levels of experience

You can help each other be better at business

Just be prepared for a long and often uncertain journey. The good stuff doesn’t come easy.”

- Tim Westergren, Founder of Pandora

Thank youE-mail: Dave@Rockfish.vcTwitter: @daveknoxBlog: www.HardKnoxLife.comFacebook:www.facebook.com/DaveKnox

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