Pakistan print media industry analysis 20 14

Pakistan Print media IndustryYearly analysis - 2014

Print Industry

Analysis

Data Statistics

Media track monitor the all leading 60+ News papers from

Karachi, Lahore, Islamabad , Hydrabad and Multan. Mediatrack Monitor all type of Ads including Classified, Notices, Job opportunity, Tender, Educational and Government Ads etc. For Magazines and Digest mediatrack scaned all type of

advertisement. 50+ Weekly / Monthly Magazines and Digest

monitor for this study.

In the Year 2014 total spend on Pakistan Print mediaindustry was 11.10 Billion rupees (publications only). Rs 0.40 Billion Spend on Weekly and Monthly Magazines.Education is top most spending category in Print media

followed by Construction and Bank. Government is one of the

biggest spender on Print media. MCB was the biggest Player from

private sector.

Media analysis based on

Publications & MagazinesFor the Year2014

14.0%13.5%

11.0%

4.9%4.4%

3.9%

2.1% 2.0%1.7% 1.6% 1.5% 1.4% 1.3% 1.1% 1.1%

INS

TIT

UT

ES

CO

NS

TR

UC

TIO

N C

OM

PA

NIE

S

BA

NK

S

GO

VT

OF

PU

NJA

B

FE

DE

RA

L G

OV

ER

NM

EN

T

GA

RM

EN

TS

/LA

WN

S

GO

VT

OF

SIN

D

WA

TC

HE

S/C

LO

CK

S

MO

BIL

E P

HO

NE

OP

ER

AT

OR

S

HO

TE

LS

/RE

ST

AU

RA

NT

S

CH

AIN

ST

OR

ES

INT

ER

NE

T S

ER

VIC

E

ME

DIC

INE

CA

RS

/JE

EP

S

CH

AR

ITY

OR

GA

NIS

AT

ION

S

Top 20 Categories

4.8%

4.5%

2.0%1.9%

1.8%1.7%

1.5% 1.5% 1.4%

1.0% 1.0% 0.9%0.8% 0.8%

0.7%

GO

VE

RN

ME

NT

OF

PU

NJA

B

GO

VE

RN

ME

NT

OF

PA

KIS

TA

N

MU

SL

IM C

OM

ME

RC

IAL

BA

NK

TR

EE

T C

OR

PO

RA

TIO

N L

TD

BA

HR

IA T

OW

N

GO

VE

RN

ME

NT

OF

SIN

DH

PT

CL

DA

MA

C P

RO

PE

RT

IES

UN

ILE

VE

R P

AK

IST

AN

LT

D

ME

TR

O C

AS

H &

CA

RR

Y P

AK

IST

AN

EM

AA

R P

AK

IST

AN

DH

A

GU

L A

HM

ED

TE

XT

ILE

MIL

LS

HA

BIB

BA

NK

LT

D

TH

E B

AN

K O

F P

UN

JA

B

Top 20 Players

2.7%

1.9%

1.5%1.4%

1.1%

1.0%0.9%

0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5%

GO

VE

RN

AM

EN

T O

F P

UN

JA

B

MU

SL

IM C

OM

ME

RC

IAL

BA

NK

BA

HR

IA T

OW

N

GO

VE

RN

ME

NT

OF

PA

KIS

TA

N

ME

TR

O C

AS

H C

AR

RY

LD

A

DA

MA

C P

RO

PE

RT

IES

EM

AA

R P

AK

IST

AN

PT

CL

BR

OA

D B

AN

D

GO

VE

RN

AM

EN

T O

F S

IND

H

GU

L A

HM

ED

ZO

NG

BA

NK

IS

LA

MI

HA

BIB

BA

NK

LT

D

FB

R

Top 20 Brands

Publications vs Magazines Based on spend

Publications97%

Magazines3%

English vs Urdu Publications RatioBased on spend

Urdu Publications53%

English Publications

47%

Page type wise analysis Based on spend

Inside54%

Back Page8%

Front Insie10%

Front Page27%

Back Inside1%

City wise Spending

2%

23%

45%

30%

Hyderabad Islamabad Karachi Lahore

Toppers of 2014 by Business

Urdu Publications English Publications Magazines

Monthly TrendJan-Dec 2014

5%5%

6%

7%

5%

9% 9%

12%

8%

9%

11%

12%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Category analysis based on

Publications & Magazines/Digest

Year 2014

20%

1%

1%

1%

1%

1%

1%

1%

2%

2%

2%

2%

3%

4%

4%

5%

6%

7%

17%

21%

OTHERS

RAYMOND GARMENTS

FIVE STAR TEXTILE

SITARA TEXTILE MILLS

CAMBRIDGE GARMENTS

ZENIYA LAWN

ROYAL TAG

JUNAID JAMSHED STORE

HIJABUNISA GARMENTS

ORIGINS GARMENTS

MAUSUMMERY LAWN

RALPH LAUREN COLLECTION

AL-KARAM TEXTILE MILLS

SANA SAFINAZ GARMENTS

TEXTILE MILLS ASSOCIATION

NISHAT LINEN GARMENTS

ITTEHAD TEXTILE

KHAADI LAWN

BONANZA GARMENTS

GUL AHMED TEXTILE MILLS

GARMENTS / LAWNShare Of Spend

104 Players were active in 2014

33%

1%

1%

1%

1%

1%

2%

2%

2%

2%

2%

2%

2%

3%

3%

3%

6%

7%

11%

13%

OTHERS

ZAAMIN GROUP

KINGS REAL ESTATE

ASHIYANA HOUSING PROJECT

ABDULLAH BUILDERS & DEVELOPERS

FALAKNAZ PROPERTIES

SAIMA BUILDER & DEVELOPERS

GOHAR GROUP OF COMPANIES

IZHAR GROUP OF COMPANIES

STAR MARKETING

FRONT LINE MARKETING

CITY HOUSING PROJECT

SWEET HOMES PAKISTAN

EDEN HOUSING

GULBERG ISLAMABAD

GHANI BUILDER & DEVELOPERS

DHA

EMAAR PAKISTAN

DAMAC PROPERTIES

BAHRIA TOWN

Construction Category Share of Spend198 Players were active in 2014

Bank Category Share Of Spend

52 Players were active in 2014

10%

2%

2%

2%

2%

3%

3%

3%

3%

3%

4%

4%

4%

4%

5%

6%

6%

6%

8%

19%

OTHERS

DUBAI ISLAMIC BANK

HABIB METROPOLITAN BANK

KASB BANK LTD

SONERI BANK

J. S. BANK

SINDH BANK

SUMMIT BANK

BANK AL HABIB

UNITED BANK LIMITED

STANDARD CHARTERED BANK

ALLIED BANK LTD

NATIONAL BANK OF PAKISTAN

ASKARI BANK LTD

BANK ALFALAH

MEZAN BANK

BANK ISLAMI LTD

THE BANK OF PUNJAB

HABIB BANK LTD

MUSLIM COMMERCIAL BANK

Hand Set CategoryShare of Spend

18%

1%

1%

1%

5%

8%

9%

14%

41%

OTHERS

VOICE MOBILE

GFIVE MOBILE

DANY

HUAWEI

Q MOBILE

LENOVO

IPHONE

SAMSUNG

CHINA MOBILE19%

TELENOR 11%

WARID TELECOM 10%

UFONE7%

MOBILINK 7%

PTCL46%

TelecommunicationsShare Of Spend

Included all products of the Players

For Queries-

Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,

off Main Sharah-e-Faisal, Karachi, Pakistan.

Phones/Faxes:

Phone: +9221-34583302

+9221-34688721

Fax: +9221-34576659

e-Contact:

khi@mediatrackpk.com

www@mediatrackpk.com

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About Mediatrack: Mediatrack is one of the leading media monitoring

company in Pakistan and pioneer media monitoring company in Afghanistan.

Mediatrack engage to Monitor across the board all medium like TV, Print, FM,

Cable, Outdoor and Social media. Ad Monitoring, News Monitoring and

media audit from all medium is our core products.