Painting a Vision for Your Product

SHERIF MANSOUR • PRODUCT GUY • @SHERIFMANSOUR

Painting a vision for your product

ConfluenceConfluence Questions Team Calendars Cross-product Atlassian Platform

33

Team formation

Goal settingResearch

Problem definition

Concept exploration and narrowing

Vision production

Vision communication

44

Team formation

Goal settingResearch

Problem definition

Concept exploration and narrowing

Vision production

Vision communication

gv.com/sprint

Top 3 tipsfor painting a vision

66

Team formation

Goal settingResearch

Problem definition

Concept exploration and narrowing

Vision production

Vision communication

Ask a questionTIP#1

What are you trying to answer?

Within a timeframewhat might…?

#1 Ask a question

1Y 3Y 10Y

Realistic Don’t bother

What might a unified Atlassian product offering look like by 2018?“ How might customers connect with each other by 2020?

#1 Ask a question > Examples

#1 Ask a question › Benefits

Focus team

Inform testing (playback)

Define success

1010

Team formation

Goal settingResearch

Problem definition

Concept exploration and narrowing

Vision production

Vision communication

Definition of doneTIP#2

Define when the project is done.Define when a concept is “good enough”.

#2 Definition of done

51% aligned….“ …directionally correct… received stakeholder approval

#2 Definition of done › Examples

What are we doing?Why are we doing it?How do we measure success?Possible solutionsWhat we already know?What we need to answer?

Our “wall of stress”. Vision video done definition:

* Story* Content* Visuals* Animation

StoryContentVisuals

Animation

Each act and scene

#2 Definition of done › Why

Shared understanding (e.g. What’s the role of validation in vision projects?)

Level discussions appropriately

Know when to move on

1919

Team formation

Goal settingResearch

Problem definition

Concept exploration and narrowing

Vision production

Vision communication

Over-communicate TIP#3

Communication of a vision doesn’t mean it’s understood.

#3 Over-communicate

What I think

What I can put into words

What I say to people

#3 Over-communicate

What people actually understand

Source: Arcfly

#3 Over-communicate › How

Start with a communication plan

Brainstorm tactics (e.g blogging, video, emails, focus groups, “visual tours”, surveys…)

Tie back to measure of successWhat take-aways do you want people to have?

Talk to people

Test communication activities to see if they’re successful.

#3 Over-communicate

#1 Ask a question What by when?

#2 Definition of done When is the project done? When is a concept done?

#3 Over-communicate Communication plan, tactics and measure of success

THANKS! @SHERIFMANSOUR

Tips for painting a vision