Page 1 Behavioral Targeting – Live! The importance of understanding and attaching engagement value to each visitor interaction Presented.
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Page 1 www.sitecore.net
Sitecore Corporation
Behavioral Targeting – Live! The importance of understanding and attaching engagement value to each visitor interaction
Presented By:Jason CreaVP; Client and Partner EngagementPhone: (415) 380-0600
© 2012 Sitecore www.sitecore.net Page 3
SUPPORTED BY OVER 700 PARTNERS
Including Many of Today’s Top Interactive Agenciesand System Integrators
© 2012 Sitecore www.sitecore.net Page 4
Powering More Than 30,000 Websites
OVER 4000 CUSTOMERS
© 2012 Sitecore www.sitecore.net Page 5
Device Type(PC, IPad, Android,
Email, Printer)
Location(Country, Prov., City,
Postal Code)
Referrer(Website, Campaign,
Search Engine Keyword)
Visitor Profile and User Behavior
(Explicit or Implicit)
Content Delivery
Conditions
Deliver Targeted Relevant Experiences
ARCHITECTURE BUILT FOR ENGAGEMENT
© 2012 Sitecore www.sitecore.net Page 6
Device Type(PC, IPad, Android,
Email, Printer)
Location(Country, Prov., City,
Postal Code)
Referrer(Website, Campaign,
Search Engine Keyword)
Visitor Profile and User Behavior
(Explicit or Implicit
Content Delivery
Conditions
Fully Support Mobile and Other Devices
SUPPORT ALL DIGITAL CHANNELS
© 2012 Sitecore www.sitecore.net Page 7
Device Type(PC, IPad, Android,
Email, Printer)
Location(Country, Prov., City,
Postal Code)
Referrer(Website, Campaign,
Search Engine Keyword)
Visitor Profile and User Behavior
(Explicit or Implicit
Content Delivery
Conditions
Deliver Targeted Localized Content
LOCALIZE WEB EXPERIENCES
© 2012 Sitecore www.sitecore.net Page 8
Device Type(PC, IPad, Android,
Email, Printer)
Location(Country, Prov., City,
Postal Code)
Referrer(Website, Campaign,
Search Engine Keyword)
Visitor Profile and User Behavior
(Explicit or Implicit)
Content Delivery
Conditions
Align visitor web experiences with what they wantSocial Media
Organic Search & PPC
Email Marketing
Advertising Campaigns
MAKE WEB EXPERIENCES RELEVENT
© 2012 Sitecore www.sitecore.net Page 9
Explicit Profile
CRM Profile DataMember Profile Data
Browsing Behavior – Preferences \ Interests
Implicit Profile
SITECORE TAKES PERSONALIZATION TO ANOTHER LEVEL
Device Type(PC, IPad, Android,
Email, Printer)
Location(Country, Prov., City,
Postal Code)
Referrer(Website, Campaign,
Search Engine Keyword)
Visitor Profile and User Behavior
(Explicit or Implicit
Content Delivery
Conditions
NEXT GENERATION PERSONALIZATION
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