OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services
Post on 08-May-2015
1193 Views
Preview:
DESCRIPTION
Transcript
© 2014 gabriel@dusil.com www.dusil.com
1
Gabriel Dusil Chief Marketing &
Corporate Strategy Officer Visual Unity Global a.s.
www.linkedin.com/in/gabrieldusil
www.dusil.com gabriel@dusil.com
The Future of Over the Top
Content Services
© 2014 gabriel@dusil.com www.dusil.com
2
Download the Original Video & Presentation - The Future of Over the Top Content Services
View the recorded video presentation, or download the native PowerPoint slides here: • http://dusil.com/
© 2014 gabriel@dusil.com www.dusil.com
3
MPEG2 H.264
4K, 22Mbps
HD, 5.6Mbps
½HD 2.4 Mbps
SD 1.6Mbps
Lowering Operating Costs & Increasing Efficiency
H.265
© 2014 gabriel@dusil.com www.dusil.com
4
SD
3840x2160
1920x1080
1024x576
HD 4K
© 2014 gabriel@dusil.com www.dusil.com
5
H.264 vs. H.265 - Encoding Times
2160
p
1080p 8bit
2160p 8bit
H.2
64
10t 40t H.2
65
2160
p 10
bit
t 4t 8-16t
2160p 10bit
80-160t
© 2014 gabriel@dusil.com www.dusil.com
6
4K Digital Video - Minimizing the Consumer Bottleneck
4K UHD TV Quad Full High Definition (QFHD @ 3840x2160)
Set Top Box Smart TV
Game Console
Internet Router Wired 100BaseT+
CPU capable to decode 4K
WiFi 802.11ac
Up to 18Gbps uncompressed 4K
100Mbps or more
30Mbps or more
HDMI v2.0+
Display Port 1.2+
© 2014 gabriel@dusil.com www.dusil.com
7
Re
cess
ion
Re
cess
ion
Re
cess
ion
Re
cess
ion
Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes” Television Bureau of Advertising - “TV Basics”, Jun ‘12 Visual Unity Research
0%
20%
40%
60%
80%
1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020
Ho
use
ho
ld P
enet
rati
on
VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity*prediction
14 years 9 years 7 years
Audio-Video Adoption in USA Households
© 2014 gabriel@dusil.com www.dusil.com
8
OTT Evolution - Content Discovery
Viewing Stats
Social Media
Buying Behavior
Preference “Your Likes &
Dislikes”
Reviews, News, &
Ads
Collaborate “viewers
liked”
“Friend’s liked”
A Recommendation Engine is not just about Content Suggestions…
It’s about a Meaningful & Personal Engagement
© 2014 gabriel@dusil.com www.dusil.com
9 Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)
Most Useful Recommendations
0% 20% 40%
Advice from Friends & Family
Recommendations based on Past
Latest Releases
User Ratings
Friends currently watching...
Other users also watched…
Most Popular Statistics
Expert Recommendations
© 2014 gabriel@dusil.com www.dusil.com
10
OTT is all about Infrastructure
© 2014 gabriel@dusil.com www.dusil.com
11
Time Long Development Cycle • 36 month to develop a robust platform
Money Delivery is Expensive • Build CDN infrastructure
Experience Television & Video • 22 years speaking with broadcasters • Building & managing CDNs • 15 yrs building end-to-end OTT
OTT Barriers to Entry
© 2014 gabriel@dusil.com www.dusil.com
12
Consume Product 4K Video Master
The Future of Content Delivery
Languages
Subtitles Transcode
Thumbnails Screenshots
Metadata – Structural & Contextual
Deleted Scenes
4K Video Master
Trailer Behind the Scenes
Theatrical Alternative, Director’s & Extended
Posters Cover Art
Select
Deliver
© 2014 gabriel@dusil.com www.dusil.com
13
Coms
Video
Music
Gaming
Storage
Productivity
Social Media
OTT Evolution
OTT will bring Digital Video & Entertainment to tomorrow’s Digital Society
© 2014 gabriel@dusil.com www.dusil.com
14
cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com
top related