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Agenda7X4
Is something the matter?Strategy
Inspiring examples
@niske
7 X 4
Appstore practices• 45% apps both iOS & Android• 52% developer name• 21% name too long• icon = logo• sample: 261 apps from 10 brands
1
Appstore practices1
Appstore practices1
Appstore practices1
App updates• break patterns• force• drop• pay
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iBeacon• bluetooth • 2500 m²• identifier & properties• events
3
new players• Tizen• Firefox OS• Ubuntu• Sailfish
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wearable devices• smart watch, Google glass• fitness• M7 chip – core motion• wearable health devices
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connected cars• phone or embedded• no standard (CCC)• entertainment – safety• autonomous cars
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Source: teslamotors.com
connected cars6
connected cars6
3D scan (and print)• Occipital
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7X4• Conclusion:
• Fragmentation is on the rise• We're headed for a lot of fun
is something the matter?
Medirect
Medirect
Does Medirect expect me to remember them until I get close to a large screen....?
coincidence?
Beobank
Beobank
Does Beobank expect me to remember them until I get close to a large screen....?
What's going on?
numbers• 12% mobile WEB traffic in Belgium
source: howwebrowse.be
numbers• 7,44% iOS• 4,32% Android
channel• When was the last time you opened a new channel?
boy this is fast
aggregate on your side
aggregate on my side
towards strategy
get overview
A real one
get overview
rank!• channels• tasks• content
gather• Tasks into groups
gather data• devices• timing• content• tasks
'time & device line'• A day in the life of
action map
action maps/channel
Moments action map
start cooking
new models emerge
bank simple• geo • tag• account history
Source: simple.com
1 of our own• minimal banking app: balance & pay
Source: simple.com
metro trains• Radio• Video• App
Source: theinspirationroom.com
Jyske Bank• “Build the site you can manage”• app• responsive home, search, contact page• responsive web
Source: JBOY.com
1 of our own• old web• app to come
EyePhone• distance• skilled people• app + accessory• low-cost
Source: TONY KARUMBA/AFP/GETTY IMAGES
questions?
www.foursevens.be
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