Oracle ATG Web Commerceocompublic/documents... · 2016-12-24 · Database R11g R2, Oracle Coherence, and Oracle Exalogic – Improve performance, scalability, reliability – Look

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Oracle ATG Web CommerceCommerce AnywherePeter FordOracle ATG EMEA Alliances DirectorMarch 16th, 2011

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

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relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Agenda

• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities

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About ATG…

• Founded in 1991, public in 1999 (NASDAQ: ARTG)

• Headquarters in Cambridge, MA• European HQ in Reading, UK and

offices in France, Germany and Spain

• 650 staff – 125 in Europe

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• 650 staff – 125 in Europe• ’09 Annual Revenues $179m

– Profitable and No Debt

• Acquired by Oracle for $1bn– Dec 2010

The Most Complete Cross-Channel Commerce Suite

Click to Call

Click to Chat

ATG Recommendations

Order Administration

Personalization

Content targeting

Searchandising

Guided Navigation

Cross-/up-sell Management

Dynamic Web Content Management

Cart Recovery & Resell

The Only Integrated Customer Experience Management Solution On a Single Unified Platform

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Offer Management

Incident Tracking

Purchase and Interaction History

Knowledge Base

Web Self-Service

Search Engine Optimization

Web/e-Mail Marketing

Customer Intelligence

Cart Abandonment Analysis

A/B Testing

Web Analytics

Oracle ATG Web Commerce1200+ customers world wide

Retail

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Oracle ATG Web CommercePowers More Top 300 Internet Sellers Than Any Other

Retail

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ATG OverviewATG Powers More Top 300 Internet Sellers Than Any Other

Telecom

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Canada

Top Analysts Rate Oracle (formerly ATG) a Leader

Gartner Magic Quadrant for e-Commerce, Q2 2010

Forrester Wave: B2C eCommerce Platforms, Q4 2010

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Oracle (formerly ATG) in 3 Key Gartner Magic Quadrants

Campaign Mgmnt e-Servicee-Commerce

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Technology Providers

EMEA Partner Ecosystem

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Systems Integrators

WEB COMMERCE

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Agenda

• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities

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Key Market Trends

• The downturn in the economy has organizations turning to the Web to sell more and increase awareness and retention among customers.

• E-Commerce's role in Customer

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• E-Commerce's role in Customer Relationship Management (CRM) continues to grow.

• Companies want to replace outdated e-commerce systems and site upgrades are on the rise.

Key Market Trends

• Over 60% of Website upgrades and replacements are to e-commerce platforms enabling organizations to focus on the overall customer experience.

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• Web 2.0 —Rich Internet experiences and the social aspects are driving change to e-commerce sites.

A Sense of CommunityAn Alternative Communications Medium

• Social networking has rejuvenated the focus in web-based Communities and Portals and accelerated User Generated Content

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• Business oriented social networking is equally as relevant – less high profile in the Consumer market, but just as effective

Customer-CentricityImproving the Customer Experience

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The Next Generation Customer JourneyThe “Path to Purchase” has never been so complex

Web

ContactCenter

In-Store

Comparison Site

Visit Retail Store

Chat

Local Store

Buy Online

Place Order

Research Shop Buy ServicePickup

Buy Online

Call to Research Accessory

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In-Store

Catalog

MobileDevice

eMail

Social

GoogleSearch

FacebookFan Club

Email Order Confirm w/Rec

Local Store

Share Experience on

TwitterRead Reviews Troubleshoot

On Community

Product Info

Kiosk

BeginCatalogOrder

Browse Catalog

Screen real estate regions can be manipulated and/or eliminated and colors/icons can be substituted to accommodate each client’s branding, marketing and merchandising goals

Mobile CommerceiPhone and Android Support

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Agenda

• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities

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Best BuyMulti-Channel Driving Margin

• $45bn turnover of electrical goods in the US

• ATG used Online, in the Contact Centre, and for in-Store kiosks

• 10% of revenue comes

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• 10% of revenue comes directly from purchases online

• Online Sales represents 25% of their profit!!

Best BuyMerchandising, Up-Sell & Cross-Sell

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Up-Sell

Cross-Sell

Merchandising

Bazaarvoice integration

Vodafone GermanyCommerce and Self-Service for Business & Consumer

• Project initiated in February ‘07 – Live in December ‘07

• eShop, Web Self-Service, Knowledge Management

• Fully integrated with CRM and other back-office

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and other back-office systems

• 48,000 concurrent sessions rising to over 100,000 sessions

• Serving 30m subscribers• Online Sales increased over

200% since launch

Tommy Hilfiger

• Lack of scalability

• Limited catalog and content management capabilities

• No personalization

• Manual cross-sells/up-sells

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• Manual cross-sells/up-sells

• Revenue up 350%

• 16-40% of revenue influenced by Recommendations

• Business users manage the site, including dynamic content

bol.com

• Increase online sales of books, electronics, games, toys, and other entertainment products

• Increase market share and attract new customer segments

• Scale to support high online traffic volumes

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traffic volumes

• Achieve improved search engine rankings

• Increased online revenue by 31% in one year

• Handles more than 300,000 site visitors per day

Integrating Oracle Web Commerce

• Oracle E-Business Suite (EBS)– Order Management and Unified Supply Chain Management– Available To Promise (ATP), fulfillment, and unified product master

• Oracle Siebel– Order Management– Siebel Loyalty for rewards and cross-channel payments

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– Siebel Loyalty for rewards and cross-channel payments– Siebel Marketing for cross-channel, closed-loop campaign

management – Siebel Service to enable cross-channel support

• Fusion Applications– Oracle Fusion Distributed Order Orchestration (DOO) for cross-

channel order orchestration and fulfillment across heterogeneous supply chains

• Oracle Retail POS– Unified customer recognition and cross-channel order execution

• Oracle Retail Merchandising– Cross-channel inventory visibility & reservations and endless aisle

product assortments

Integrating Oracle Web Commerce

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product assortments

• Oracle Retail Price Management and Price Optimizatio n– Optimized pricing and promotions across all channels

• Certification with Oracle WebLogic Server, Oracle Database R11g R2, Oracle Coherence, and Oracle Exalogic– Improve performance, scalability, reliability

– Look for ways to really differentiate vs. IBM commerce/platform offerings

Integrating Oracle Web Commerce

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• Oracle Business Intelligence Suite Enterprise Editi on– Full range of analytic and reporting capabilities

– Investigate customer segment creation opportunities

• Also investigating opportunities with :

– Oracle Content Management, Identity Management, SOA/BPM, WebCenter collaborative services, RTD, and Development Tools

Thank You

Peter Ford

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Peter Fordpeter.ford@oracle.com

+44 7702 926 546