<Insert Picture Here> Mobile Trends in Retailing David Dorf Sr. Director of Technology Strategy
<Insert Picture Here>
Mobile Trends in Retailing
David Dorf
Sr. Director of Technology Strategy
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
2
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
Mobile Usage Trending Upward
30%
40%
50%
60%
70%
Browsing & Researching on Mobile Device
3
0%
10%
20%
30%
11/2009 Survey 7/2010 Survey 12/2010 Survey
18-34 35-54 55 and older
Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers
Oracle-ATG, March 2011
Consumer Mobile Activities
Mobile shopping activities
• 38% found a store based on current
location
• 35% searched for the lowest price
• 30% browsed or researched products
4
• 13% purchased items 1X/month or more
• 9% redeemed coupons
Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers
Oracle-ATG, March 2011
Consumer Mobile Activities
Mobile activities while in-store
• 16% compare prices with another brand
or store
• 10% visit the same store’s website
• 7% look for coupons or discounts
5
• 6% check where a product is in stock
• 6% seek ratings or reviews
• 5% collect rewards for visiting a store
• 4% request feedback or share an update
• 2.4% complete a purchase
Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers
Oracle-ATG, March 2011
NRF Mobile BlueprintMobile is the connecting channel
6
Mobile Marketing
7
Mobile Commerce
8
Mobile Operations
9
Mobile Access Technology Funding & Settlement
Mobile
Remote
Payments
• Messaging
o Short Messaging Service (SMS)
o Multi-media Messaging Service (MMS)
• Mobile Browsers
• Mobile Apps
• Bank Accounts
o Credit Network
o Debit Network
o General Purpose Reloadable
o Automated Clearinghouse (ACH)
Mobile PaymentsThe next revolution
10
Payments • Mobile Apps o Automated Clearinghouse (ACH)
• Retailer Accounts
o Private Label
o Gift Cards
• Wireless Carrier Accounts
o Direct-to-Carrier Billing
o Premium SMS
o Isis Network
• Third-Party Providers
o Bank-centric e.g. Secure Vault
Payments
o Non-banks e.g. Paypal, Bill Me Later
• Co-Branded
Mobile
Proximity
Payments
• Near Field Communications (NFC)
o Contactless Sticker
o Memory Card
o NFC-enabled Handset
• Barcodes
o Display on Handset
o Scan using Handset
• Numeric Authorization Codes
o Consumer Keys into Handset
o Clerk Keys into Handset
1. Approach Store
2. Checkin
Mobile ImpactsIn-Store Shopping
Mobile Commerce
11
3. Scan Products
4. Receive Offers
5. Pay
6. Digital Receipt
1. Approach Store
• Directions/Hours
• AR Signage
• Geo-Fencing
2. Checkin
Mobile Commerce
12
3. Scan Products
4. Receive Offers
5. Pay
6. Digital Receipt
1. Approach Store
2. Checkin
• Rewards
• Attention
Mobile Commerce
13
3. Scan Products
4. Receive Offers
5. Checkout
6. Digital Receipt
1. Approach Store
2. Checkin
Mobile Commerce
14
3. Scan Products
• Details & Reviews
• Locate Items
4. Receive Offers
5. Checkout
6. Digital Receipt
1. Approach Store
2. Checkin
Mobile Commerce
15
3. Scan Products
4. Receive Offers
• At checkin/scan/checkout
• Ad networks
5. Checkout
6. Digital Receipt
1. Approach Store
2. Checkin
Mobile Commerce
16
3. Scan Products
4. Receive Offers
5. Checkout
• Mobile POS
• Alternate Payments
6. Digital Receipt
1. Approach Store
2. Checkin
Mobile Commerce
17
3. Scan Products
4. Receive Offers
5. Checkout
6. Digital Receipt
ATG Mobile Reference Store
• Browser application based on
standard Commerce
Reference Store
• Streamlines presentation for 2
segments of devices
• Integrates mobile experience
18
• Integrates mobile experience
with web, store and call center
• Integrates merchandising &
management across channels
ATG Mobile for iPhone®
• Device application built for the
iPhone & iPod Touch
• Leverages both site and device
capabilities
• Integrates mobile experience
19
with web, store and call center
• Eliminates barriers to mobile
purchase
Mobile Point-of-Service
Use an iTouch for
mobile POS
• Hardware “sled”
– Barcode reader
– Magstripe reader
– Additional battery
• iPod/iPhone/iPad Application
20
• iPod/iPhone/iPad Application
– Client for Oracle Retail POS, optimized for mobile
– Integrated to server via WiFi
– Uses same backend services for prices and checkout
– Accepts credit card tender
• Extend your POS capabilities
– Cost effective solution, great for peak times
– Increased interaction with customers in the aisles
Oracle Business Indicators
21
Mobile: Who Knows What’s Next?
2222
Join the Retail Conversation
Information on retail in real-timehttp://twitter.com/OracleRetail
Commentary on retail industry news and trendshttp://blogs.oracle.com/retail/
Insight-DrivenRetailing Blog
The hub for the Oracle Retail communityhttp://www.facebook.com/oracleretail
23
Interviews with retail industry expertshttp://www.youtube.com/user/oracleretail
Sharing ideas with the Oracle Retail communityhttps://mix.oracle.com/groups/10121
Community-driven information portalhttp://wiki.oracle.com/page/Oracle+RetailWiki